Exam 4: The Marketing Environment

While managers can control the marketing mix,they cannot control the elements in the external environment that continually mold and reshape the target market.List six variables of the external environment that are not directly under the control of marketing managers.

_____ is the primary determinant of a person's earning potential.

Marketing managers cannot control _____,but they can sometimes influence it.

Which of the following statements about Generation Y is true?

Which of the following events has had the greatest effect on marketing?

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.The fact that people would actually treat their dogs to a luxurious spa treatment reflects a change in _____ factors within the external environment.

Dog Spa Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients.Tumlin wants to pamper pets just like a spa pampers its owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined that the West side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area. -Refer to Dog Spa.Describing the market for Tumlin's grooming salon in terms of age and marital status reflects the use of _____ characteristics.

Alex purchased a battery-operated drill,and the first time he used the drill,the battery pack overheated and exploded.After Alex's trip to the emergency room,it was determined that the explosion was due to a problem with how the drill was manufactured.Alex would like to lodge a complaint about the poor quality of the drill's construction.To which federal agency should he complain?

At this writing,you cannot download Angry Birds for your BlackBerry phone.As yet Angry Birds can't achieve the kind of economies of scale it could producing the app.

Describe some basic characteristics of the African American market.

Consumers born between 1965 and 1978 form a group called:

"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?

A period of economic activity characterized by negative growth,which reduces demand for goods and services,is called a(n):

The average teen earns about $45.00 per week.

Demography is the study of people's vital statistics such as age and location.

The falling number of people who no longer see the value of owning a car as necessary for their lifestyle is a __________ variable.

Do luxury carmakers getting into the car-sharing business see their target markets as just renting out the cachet of their marks to fit a component lifestyle?

Many people in the United States choose to drink light beer because they value thin and fit bodies.In Europe,light beers have had little success because flavor is valued more highly.For international beer manufacturers,this difference illustrates how _____ influence(s)marketing.

The Natural Marketing Institute predicts that American consumers will become less environmentally oriented over the next decade as economic concerns become dominant in most people's lives.

Describe the competitive environment for a locally owned coffeehouse in your college community.