Breyer's Ice Cream One Hot August Afternoon,as Nelson Is Driving Home from Work,he

Breyer's Ice Cream
One hot August afternoon,as Nelson is driving home from work,he sees a billboard for Breyer's Ice Cream.He remembers that he is out of ice cream at home,and thinks it would be really great to have a nice,cold bowl of ice cream on such a hot day.So he stops into the convenience store near his home,heads straight for the dairy case,and picks up a half-gallon of strawberry ice cream.
-Refer to Breyer's Ice Cream.Nelson's ice cream purchase best represents which type of consumer buying decision?

A) Routine response behavior
B) Limited decision making
C) Extensive decision making
D) Situation convenience
E) Motivational response

Correct Answer:

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