Question 1

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

Accepted Answer

A) cost advantages 
B) resource allocations 
C) promotional expenses 
D) intra-industry trade 
E) inter-industry trade 
A) cost advantages 
B) resource allocations 
C) promotional expenses 
D) intra-industry trade 
E) inter-industry trade

Question 2

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the same industry? How does a company develop its marketing strategy in the presence of competitors at home and abroad?

Accepted Answer

A) international complexity theory 
B) international technology theory 
C) international chaos theory 
D) international game theory 
E) international product cycle theory 
A) international complexity theory 
B) international technology theory 
C) international chaos theory 
D) international game theory 
E) international product cycle theory

Question 3

Reducing cost inefficiencies and duplication of efforts among their national and regional subsidiaries refers to which of the following?

Accepted Answer

A) standardization efforts 
B) coordination across markets 
C) global integration 
D) none of the above 
A) standardization efforts 
B) coordination across markets 
C) global integration 
D) none of the above

Question 4

Which of the following countries do NOT have companies among the world's largest?

Accepted Answer

A) Malaysia 
B) Finland 
C) Venezuela 
D) Thailand 
A) Malaysia 
B) Finland 
C) Venezuela 
D) Thailand

Question 5

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its activities on a regional basis, the company is ready to move into the _____________ stage of marketing.

Accepted Answer

A) multinational 
B) customization 
C) global 
D) international 
E) polycentric 
A) multinational 
B) customization 
C) global 
D) international 
E) polycentric

Question 6

Assume that the United States can make computers better than any other country.Also assume that China can make rubber shoes better than any other country.Then in this example it may be said that the United States has a _______________ advantage in making computers and China has a ________________ advantage in making rubber shoes.Note: one term can be used in both blanks.

Accepted Answer

The answer of Assume that the United States can make...

Question 7

Countries normally do not benefit from international trade.

Accepted Answer

A) True 
 B)False

Question 8

The term Global Marketing refers to a strategy to achieve which benefits:

Accepted Answer

A) Cost reduction 
B) Improved product/program quality 
C) Increased customer preference 
D) Increased competitive advantage on a global basis 
E) All of the above 
A) Cost reduction 
B) Improved product/program quality 
C) Increased customer preference 
D) Increased competitive advantage on a global basis 
E) All of the above

Question 9

Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce is smaller.

Accepted Answer

A) True 
 B)False

Question 10

This happened in 1991.

Accepted Answer

A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union 
A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union

Question 11

In the __________________ stage of the international product cycle theory, U.S.companies typically increase exports to Europe and Japan as those foreign markets expand.

Accepted Answer

A) introduction 
B) saturation 
C) growth 
D) maturity 
E) decline 
A) introduction 
B) saturation 
C) growth 
D) maturity 
E) decline

Question 12

General Motors has a regional subsidiary, Opel headquartered in Germany, to market both GM and Opel cars with a strong European distinction.This would be an example of ________________ marketing.

Accepted Answer

A) multinational 
B) global 
C) transnational 
D) international 
E) domestic 
A) multinational 
B) global 
C) transnational 
D) international 
E) domestic

Question 13

A large domestic market such as in the United States makes it possible for U.S.companies to enjoy _________________ in mass production and mass marketing, enabling them to become lower cost producers than their competition in foreign countries.

Accepted Answer

A) monopoly power 
B) preference similarity 
C) economies of scale 
D) competitive advantage 
E) duopoly power 
A) monopoly power 
B) preference similarity 
C) economies of scale 
D) competitive advantage 
E) duopoly power

Question 14

The ____________ revolution has brought profound changes in global commerce, including the build-to-order business.

Accepted Answer

A) Wal-Mart 
B) CNN 
C) Social Media 
D) Internet 
E) FedEx 
A) Wal-Mart 
B) CNN 
C) Social Media 
D) Internet 
E) FedEx

Question 15

Which of the following statements are true regarding the effect of globalization?

Accepted Answer

A) Poor countries may not be able to adjust fast enough to forces of globalization 
B) Poor countries could be made worst off by trade liberalization 
C) Economic nationalism tends to hamper further globalization 
D) All of the above 
A) Poor countries may not be able to adjust fast enough to forces of globalization 
B) Poor countries could be made worst off by trade liberalization 
C) Economic nationalism tends to hamper further globalization 
D) All of the above

Question 16

David Ricardo developed the comparative advantage theory 180 years ago.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following are true?

Accepted Answer

A) The convergence of consumer needs at the macro level necessarily means that individual consumers will adopt all products from around the world. 
B) The mutual convergence and divergence of consumer needs means that U.S.companies are automatically at an advantage. 
C) The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming more difficult to pinpoint consumers' preferences in any local market around the world. 
D) The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming easier to pinpoint consumers' preferences in any local market around the world. 
A) The convergence of consumer needs at the macro level necessarily means that individual consumers will adopt all products from around the world. 
B) The mutual convergence and divergence of consumer needs means that U.S.companies are automatically at an advantage. 
C) The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming more difficult to pinpoint consumers' preferences in any local market around the world. 
D) The divergence of consumer needs and cultural preferences exists at the same time, and it is becoming easier to pinpoint consumers' preferences in any local market around the world.

Question 18

Some companies progress to a more involved stage of internationalization by direct exporting, once three internal conditions are satisfied.Which of the following is not one of those conditions?

Accepted Answer

A) Managers can speak a foreign language 
B) Management is willing to commit adequate resources to export activities 
C) Management obtains favorable expectations of the attractiveness of exporting 
D) The company has access to key resources necessary for undertaking additional export-related tasks 
E) There are actually four conditions and all of the above are correct 
A) Managers can speak a foreign language 
B) Management is willing to commit adequate resources to export activities 
C) Management obtains favorable expectations of the attractiveness of exporting 
D) The company has access to key resources necessary for undertaking additional export-related tasks 
E) There are actually four conditions and all of the above are correct

Question 19

Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.

Accepted Answer

A) local borders 
B) national borders 
C) regional borders 
D) complex borders 
E) transnational borders 
A) local borders 
B) national borders 
C) regional borders 
D) complex borders 
E) transnational borders

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the same industry? How does a company develop its marketing strategy in the presence of competitors at home and abroad?

Reducing cost inefficiencies and duplication of efforts among their national and regional subsidiaries refers to which of the following?

Which of the following countries do NOT have companies among the world's largest?

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its activities on a regional basis, the company is ready to move into the _____________ stage of marketing.

Countries normally do not benefit from international trade.

The term Global Marketing refers to a strategy to achieve which benefits:

Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce is smaller.

This happened in 1991.

In the __________________ stage of the international product cycle theory, U.S.companies typically increase exports to Europe and Japan as those foreign markets expand.

General Motors has a regional subsidiary, Opel headquartered in Germany, to market both GM and Opel cars with a strong European distinction.This would be an example of ________________ marketing.

A large domestic market such as in the United States makes it possible for U.S.companies to enjoy _________________ in mass production and mass marketing, enabling them to become lower cost producers than their competition in foreign countries.

The ____________ revolution has brought profound changes in global commerce, including the build-to-order business.

Which of the following statements are true regarding the effect of globalization?

David Ricardo developed the comparative advantage theory 180 years ago.

Which of the following are true?

Some companies progress to a more involved stage of internationalization by direct exporting, once three internal conditions are satisfied.Which of the following is not one of those conditions?

Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 1: Globalization Imperative

The comparative advantage theory is useful in explaining _____________________ between countries that have very different factor endowments.

The __________________________ addresses the following questions: Why and how does competition tend to evolve over time and across national boundaries in the same industry? How does a company develop its marketing strategy in the presence of competitors at home and abroad?

Reducing cost inefficiencies and duplication of efforts among their national and regional subsidiaries refers to which of the following?

Which of the following countries do NOT have companies among the world's largest?

When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its activities on a regional basis, the company is ready to move into the _____________ stage of marketing.

Countries normally do not benefit from international trade.

The term Global Marketing refers to a strategy to achieve which benefits:

Compared to business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce is smaller.

This happened in 1991.

In the __________________ stage of the international product cycle theory, U.S.companies typically increase exports to Europe and Japan as those foreign markets expand.

General Motors has a regional subsidiary, Opel headquartered in Germany, to market both GM and Opel cars with a strong European distinction.This would be an example of ________________ marketing.

A large domestic market such as in the United States makes it possible for U.S.companies to enjoy _________________ in mass production and mass marketing, enabling them to become lower cost producers than their competition in foreign countries.

The ____________ revolution has brought profound changes in global commerce, including the build-to-order business.

Which of the following statements are true regarding the effect of globalization?

David Ricardo developed the comparative advantage theory 180 years ago.

Which of the following are true?

Some companies progress to a more involved stage of internationalization by direct exporting, once three internal conditions are satisfied.Which of the following is not one of those conditions?

Saturation of domestic markets in the industrialized parts of the world has forced many companies to look for marketing opportunities beyond their _______________.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters