Question 1

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Accepted Answer

A) inter-industry 
B) between-industry 
C) intra-industry 
D) superficial 
E) conglomerate 
A) inter-industry 
B) between-industry 
C) intra-industry 
D) superficial 
E) conglomerate

Question 2

Explain the primary differences between international marketing and global marketing.

Accepted Answer

Global marketing is a more advanced phas

Question 3

In order to reduce U.S.trade deficits, the U.S.government under the Trump Administration did what?

Accepted Answer

A) Raised income taxes on firms headquartered in China 
B) Bared China from exporting high profit goods to the US 
C) Imposed a series of tariffs 
D) Started a trade war 
E) All of the above 
A) Raised income taxes on firms headquartered in China 
B) Bared China from exporting high profit goods to the US 
C) Imposed a series of tariffs 
D) Started a trade war 
E) All of the above

Question 4

Companies often develop different marketing strategies depending on the degree of experience and __________.

Accepted Answer

A) the cost of capital in international markets 
B) the span of control of management 
C) their consumer concept 
D) the nature of operations in international markets 
E) the corporate focus 
A) the cost of capital in international markets 
B) the span of control of management 
C) their consumer concept 
D) the nature of operations in international markets 
E) the corporate focus

Question 5

Suppose that you are a strategic planner for Nike.You observe that shoe manufacturing is extremely labor-intensive, while shoe designing is becoming increasingly skill-intensive.If you advise to open a manufacturing-assembly plant in Vietnam, your decision is an illustration of _____________________ thinking.

Accepted Answer

A) relative advantage 
B) absolute advantage 
C) comparative advantage 
D) production advantage 
E) exploitation advantage 
A) relative advantage 
B) absolute advantage 
C) comparative advantage 
D) production advantage 
E) exploitation advantage

Question 6

Responding to changes in the market and competitive environments by moving forward in a ______________ manner waits for others to formulate strategies before making decisions.

Accepted Answer

A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative 
A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative

Question 7

The international product cycle theory consists of three stages: Introduction, growth, and decline.

Accepted Answer

A) True 
 B)False

Question 8

This happened in 1994.

Accepted Answer

A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union 
A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union

Question 9

Even if the United States is more efficient in the production of everything than China, both countries will benefit from their bilateral trade by specializing in what each country can produce relatively more efficiently.This statement is an example of which economic theory?

Accepted Answer

A) relative cost advantage 
B) supply and demand 
C) concentric advantage 
D) comparative advantage 
E) constructive advantage 
A) relative cost advantage 
B) supply and demand 
C) concentric advantage 
D) comparative advantage 
E) constructive advantage

Question 10

This happened in 2015.

Accepted Answer

A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union 
A) Establishment of the European Union (EU) 
B) The Trans-Pacific Partnership Agreement 
C) The North American Free Trade Agreement (NAFT
A)  
D) The demise of the Soviet Union

Question 11

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Accepted Answer

A) global marketing. 
B) international marketing. 
C) export marketing. 
D) direct marketing. 
E) domestic marketing. 
A) global marketing. 
B) international marketing. 
C) export marketing. 
D) direct marketing. 
E) domestic marketing.

Question 12

Global marketing refers to all of the marketing activities except:

Accepted Answer

A) bi-national efforts 
B) standardization efforts 
C) coordination across markets 
D) global integration 
E) none of the above 
A) bi-national efforts 
B) standardization efforts 
C) coordination across markets 
D) global integration 
E) none of the above

Question 13

Explain the differences between international trade and international business.How does the United States typically participate in international business?

Accepted Answer

International trade consists of exports

Question 14

Export marketing consists of:

Accepted Answer

A) indirect and direct exporting. 
B) indirect and longitudinal exporting. 
C) indirect and passive exporting. 
D) indirect and active exporting. 
E) indirect and aggressive exporting. 
A) indirect and direct exporting. 
B) indirect and longitudinal exporting. 
C) indirect and passive exporting. 
D) indirect and active exporting. 
E) indirect and aggressive exporting.

Question 15

Some companies progress from export marketing to a more involved stage of internationalization once:

Accepted Answer

A) managers can speak a foreign language 
B) management is willing to commit adequate resources to export activities 
C) the company's stock increases 
D) the metric system becomes standard 
E) new management has been hired 
A) managers can speak a foreign language 
B) management is willing to commit adequate resources to export activities 
C) the company's stock increases 
D) the metric system becomes standard 
E) new management has been hired

Question 16

The IMF (International Monetary Fund) has stated that U.S.President Trump's tariffs on China could increase the global economy by about $430 billion.

Accepted Answer

A) True 
 B)False

Question 17

Marketing includes the entire company's:

Accepted Answer

A) quality orientation. 
B) market orientation. 
C) cost orientation. 
D) production orientation. 
E) demand orientation. 
A) quality orientation. 
B) market orientation. 
C) cost orientation. 
D) production orientation. 
E) demand orientation.

Question 18

The ________________ stage begins with unsolicited orders from foreign customers.

Accepted Answer

A) export marketing 
B) domestic marketing 
C) indirect marketing 
D) international marketing 
E) multinational marketing 
A) export marketing 
B) domestic marketing 
C) indirect marketing 
D) international marketing 
E) multinational marketing

Question 19

Comparative advantage theory was first presented by:

Accepted Answer

A) David Ricardo. 
B) John Stuart Mill. 
C) Michael Porter. 
D) Milton Friedman. 
E) Adam Smith. 
A) David Ricardo. 
B) John Stuart Mill. 
C) Michael Porter. 
D) Milton Friedman. 
E) Adam Smith.

Question 20

Regiocentric approach encourages standardized product planning within a region.

Accepted Answer

A) True 
 B)False

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Explain the primary differences between international marketing and global marketing.

In order to reduce U.S.trade deficits, the U.S.government under the Trump Administration did what?

Companies often develop different marketing strategies depending on the degree of experience and __________.

Responding to changes in the market and competitive environments by moving forward in a ______________ manner waits for others to formulate strategies before making decisions.

The international product cycle theory consists of three stages: Introduction, growth, and decline.

This happened in 1994.

Even if the United States is more efficient in the production of everything than China, both countries will benefit from their bilateral trade by specializing in what each country can produce relatively more efficiently.This statement is an example of which economic theory?

This happened in 2015.

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Global marketing refers to all of the marketing activities except:

Explain the differences between international trade and international business.How does the United States typically participate in international business?

Export marketing consists of:

Some companies progress from export marketing to a more involved stage of internationalization once:

The IMF (International Monetary Fund) has stated that U.S.President Trump's tariffs on China could increase the global economy by about $430 billion.

Marketing includes the entire company's:

The ________________ stage begins with unsolicited orders from foreign customers.

Comparative advantage theory was first presented by:

Regiocentric approach encourages standardized product planning within a region.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 1: Globalization Imperative

An example of ____________________ competition is when BMW exports its sports cars to Japan, while Honda exports its competing models to Germany.

Explain the primary differences between international marketing and global marketing.

In order to reduce U.S.trade deficits, the U.S.government under the Trump Administration did what?

Companies often develop different marketing strategies depending on the degree of experience and __________.

Responding to changes in the market and competitive environments by moving forward in a ______________ manner waits for others to formulate strategies before making decisions.

The international product cycle theory consists of three stages: Introduction, growth, and decline.

This happened in 1994.

Even if the United States is more efficient in the production of everything than China, both countries will benefit from their bilateral trade by specializing in what each country can produce relatively more efficiently.This statement is an example of which economic theory?

This happened in 2015.

There are five identifiable stages in the evolution of marketing across national boundaries.The first stage is:

Global marketing refers to all of the marketing activities except:

Explain the differences between international trade and international business.How does the United States typically participate in international business?

Export marketing consists of:

Some companies progress from export marketing to a more involved stage of internationalization once:

The IMF (International Monetary Fund) has stated that U.S.President Trump's tariffs on China could increase the global economy by about $430 billion.

Marketing includes the entire company's:

The ________________ stage begins with unsolicited orders from foreign customers.

Comparative advantage theory was first presented by:

Regiocentric approach encourages standardized product planning within a region.

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters