Question 1

Push strategies:

Accepted Answer

A) are less viable in emerging markets than pull strategies. 
B) are never used in emerging markets because channels are in disarray. 
C) work well in many countries because of the enormous channel power of distributors. 
D) result in the MNC being cheated because channel members keep the incentives for themselves. 
E) never reach consumers. 
A) are less viable in emerging markets than pull strategies. 
B) are never used in emerging markets because channels are in disarray. 
C) work well in many countries because of the enormous channel power of distributors. 
D) result in the MNC being cheated because channel members keep the incentives for themselves. 
E) never reach consumers. C

Question 2

Jollibee is a major international player that has its headquarters in _____.

Accepted Answer

A) Malaysia 
B) Indonesia 
C) China 
D) Philippines 
E) India 
A) Malaysia 
B) Indonesia 
C) China 
D) Philippines 
E) India D

Question 3

Which of the following brands has not been bought by firms in emerging markets?

Accepted Answer

A) Land Rover 
B) IBM PC 
C) Ferrari 
D) Budweiser 
E) Jaguar 
A) Land Rover 
B) IBM PC 
C) Ferrari 
D) Budweiser 
E) Jaguar D

Question 4

Bottom of the pyramid means:

Accepted Answer

A) difficult to reach markets 
B) the lowest level of consumer involvement with your product. 
C) the lowest satisfaction level of Maslow's hierarchy. 
D) people earning less than $2.50 per day. 
A) difficult to reach markets 
B) the lowest level of consumer involvement with your product. 
C) the lowest satisfaction level of Maslow's hierarchy. 
D) people earning less than $2.50 per day.

Question 5

Probably the least effective product design option is:

Accepted Answer

A) no adaptation-sell what we already make. 
B) to sell our normal products at premium prices. 
C) to sell a stripped down version of a normal good. 
D) to extend the product life cycle by selling obsolete goods abroad. 
E) All of the above are equally effective. 
A) no adaptation-sell what we already make. 
B) to sell our normal products at premium prices. 
C) to sell a stripped down version of a normal good. 
D) to extend the product life cycle by selling obsolete goods abroad. 
E) All of the above are equally effective.

Question 6

Product piracy is not a problem in China.

Accepted Answer

A) True 
 B)False

Question 7

Distribution and media infrastructures in EM countries are largely underdeveloped.

Accepted Answer

A) True 
 B)False

Question 8

Rapid scale-up of new champions:

Accepted Answer

A) doesn't occur because capital is in short supply. 
B) by absorbing larger rivals. 
C) is achieved by investing more than smaller rivals. 
D) can only be done with the help of outside loans from such as the World Bank. 
A) doesn't occur because capital is in short supply. 
B) by absorbing larger rivals. 
C) is achieved by investing more than smaller rivals. 
D) can only be done with the help of outside loans from such as the World Bank.

Question 9

Emerging markets:

Accepted Answer

A) cannot afford the most modern products 
B) are often innovative in service offerings, offering a wider variety 
C) embrace new products quickly 
D) have low time-to-takeoff for new products 
E) all of the above 
A) cannot afford the most modern products 
B) are often innovative in service offerings, offering a wider variety 
C) embrace new products quickly 
D) have low time-to-takeoff for new products 
E) all of the above

Question 10

Most of the world's largest shopping malls are in Asia.

Accepted Answer

A) True 
 B)False

Question 11

Iraq is a member of the Next Eleven.

Accepted Answer

A) True 
 B)False

Question 12

The busiest McDonald's in the world is in China.

Accepted Answer

A) True 
 B)False

Question 13

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Accepted Answer

A) True 
 B)False

Question 14

Frugal engineering means making very cheap, low quality products so you can get the most profit.

Accepted Answer

A) True 
 B)False

Question 15

A strategy often referred to _____ aims to address the paradox of "doing more with less." Resource constraints are viewed not as a challenge but as an opportunity.

Accepted Answer

The answer of A strategy often referred to _____ aims...

Question 16

One strategy used by the new champions to succeed in major markets is:

Accepted Answer

A) reviving old technology to save money 
B) copying the same model as MNCs from developed markets but with cheaper items 
C) employing the latest technology 
D) training staff in foreign companies first 
E) both a and d 
A) reviving old technology to save money 
B) copying the same model as MNCs from developed markets but with cheaper items 
C) employing the latest technology 
D) training staff in foreign companies first 
E) both a and d

Question 17

In 2018, there were almost as many Chinese firms on the Fortune Global 500 list as there were US firms.

Accepted Answer

A) True 
 B)False

Question 18

Labor costs in most EMs are much lower than in developed countries.

Accepted Answer

A) True 
 B)False

Question 19

Why is being a first-mover attractive in emerging markets?

Accepted Answer

A) Pent-up demand may lead to high initial sales. 
B) Governments are eager to offer concessions to first-movers. 
C) Early entrants get best access to key marketing resources. 
D) Marketing dollars generate higher productivity. 
E) All of the above 
A) Pent-up demand may lead to high initial sales. 
B) Governments are eager to offer concessions to first-movers. 
C) Early entrants get best access to key marketing resources. 
D) Marketing dollars generate higher productivity. 
E) All of the above

Question 20

BOP stands for:

Accepted Answer

A) a type of music common to developing countries. 
B) bottom of the pyramid. 
C) bottom of the pile. 
D) boost our profits. 
E) none of the above 
A) a type of music common to developing countries. 
B) bottom of the pyramid. 
C) bottom of the pile. 
D) boost our profits. 
E) none of the above

Push strategies:

Jollibee is a major international player that has its headquarters in _____.

Which of the following brands has not been bought by firms in emerging markets?

Bottom of the pyramid means:

Probably the least effective product design option is:

Product piracy is not a problem in China.

Distribution and media infrastructures in EM countries are largely underdeveloped.

Rapid scale-up of new champions:

Emerging markets:

Most of the world's largest shopping malls are in Asia.

Iraq is a member of the Next Eleven.

The busiest McDonald's in the world is in China.

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Frugal engineering means making very cheap, low quality products so you can get the most profit.

A strategy often referred to _____ aims to address the paradox of "doing more with less." Resource constraints are viewed not as a challenge but as an opportunity.

One strategy used by the new champions to succeed in major markets is:

In 2018, there were almost as many Chinese firms on the Fortune Global 500 list as there were US firms.

Labor costs in most EMs are much lower than in developed countries.

Why is being a first-mover attractive in emerging markets?

BOP stands for:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Push strategies:

Jollibee is a major international player that has its headquarters in _____.

Which of the following brands has not been bought by firms in emerging markets?

Bottom of the pyramid means:

Probably the least effective product design option is:

Product piracy is not a problem in China.

Distribution and media infrastructures in EM countries are largely underdeveloped.

Rapid scale-up of new champions:

Emerging markets:

Most of the world's largest shopping malls are in Asia.

Iraq is a member of the Next Eleven.

The busiest McDonald's in the world is in China.

MNCs cannot use products developed in emerging markets because the quality standards are too low to be transferred to MNC home markets.

Frugal engineering means making very cheap, low quality products so you can get the most profit.

A strategy often referred to _____ aims to address the paradox of "doing more with less." Resource constraints are viewed not as a challenge but as an opportunity.

One strategy used by the new champions to succeed in major markets is:

In 2018, there were almost as many Chinese firms on the Fortune Global 500 list as there were US firms.

Labor costs in most EMs are much lower than in developed countries.

Why is being a first-mover attractive in emerging markets?

BOP stands for:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters