Question 1

Loosely speaking, the countries that qualify as emerging are those that can be neither classified as developing, nor as developed.

Accepted Answer

A) True 
 B)False

Question 2

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs.Which of the following would you recommend as an MNC strategic response?

Accepted Answer

A) Invest in growing mass markets of developing countries. 
B) Partner with companies from the emerging markets. 
C) Buy out smaller rival firms in the emerging markets. 
D) Consider developing countries as more than just manufacturing sites. 
E) All of the above 
A) Invest in growing mass markets of developing countries. 
B) Partner with companies from the emerging markets. 
C) Buy out smaller rival firms in the emerging markets. 
D) Consider developing countries as more than just manufacturing sites. 
E) All of the above

Question 3

After China, the country with the largest shopping malls in the world is:

Accepted Answer

A) United States 
B) Thailand 
C) Turkey 
D) Canada 
E) Malaysia 
A) United States 
B) Thailand 
C) Turkey 
D) Canada 
E) Malaysia

Question 4

In most EMs, the bulk of consumption comes from branded products and services.

Accepted Answer

A) True 
 B)False

Question 5

None of the ten largest shopping malls in the world is in the US.

Accepted Answer

A) True 
 B)False

Question 6

Hindustan Unilever pursued the following strategy to expand its market share in India.

Accepted Answer

A) retained the low unit price concept only for shampoo 
B) focused its efforts on the BOP masses 
C) supported a brand portfolio to cover a wide range of segments 
D) concentrated on the urban population for sales 
E) offered a wide variety of brands to tightly segment the market 
A) retained the low unit price concept only for shampoo 
B) focused its efforts on the BOP masses 
C) supported a brand portfolio to cover a wide range of segments 
D) concentrated on the urban population for sales 
E) offered a wide variety of brands to tightly segment the market

Question 7

China is one of the least diverse emerging countries.

Accepted Answer

A) True 
 B)False

Question 8

Emerging market champions:

Accepted Answer

A) avoid new technology because it is too expensive. 
B) use a combination of old technology and cheap labor for a competitive advantage. 
C) leapfrog to the newest technologies to offer quality products. 
D) copy MNC products to avoid problems with product development. 
E) try to avoid innovation. 
A) avoid new technology because it is too expensive. 
B) use a combination of old technology and cheap labor for a competitive advantage. 
C) leapfrog to the newest technologies to offer quality products. 
D) copy MNC products to avoid problems with product development. 
E) try to avoid innovation.

Question 9

Backward innovation offers:

Accepted Answer

A) copies of low-price competitor products for an emerging market 
B) a stripped-down version of the product that is sold in developed markets 
C) use of older technology to produce a lower price product 
D) reverse engineering to copy competitors 
E) all the above 
A) copies of low-price competitor products for an emerging market 
B) a stripped-down version of the product that is sold in developed markets 
C) use of older technology to produce a lower price product 
D) reverse engineering to copy competitors 
E) all the above

Question 10

An emerging market company would be a defender when:

Accepted Answer

A) its assets are transferable. 
B) there is little pressure to globalize. 
C) industry pressure is high. 
D) assets are only valuable in the home market. 
E) both b and d 
A) its assets are transferable. 
B) there is little pressure to globalize. 
C) industry pressure is high. 
D) assets are only valuable in the home market. 
E) both b and d

Question 11

Assuming that consumers in EMs, even the affluent ones, will pay a premium for global brands can be a fatal mistake

Accepted Answer

A) True 
 B)False

Question 12

Backward innovation and selling obsolete goods are different names for the same product strategy.

Accepted Answer

A) True 
 B)False

Question 13

Per capita income in emerging markets is catching up to the developed world.

Accepted Answer

A) True 
 B)False

Question 14

Countries that are changing from a centrally planned economy to a free market economy have been termed _____.

Accepted Answer

transition

Question 15

One of the ten largest shopping malls in the world is in Canada.

Accepted Answer

A) True 
 B)False

Question 16

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

Accepted Answer

a.create customized offerings

Question 17

When managing distributors in emerging markets, MNCs should:

Accepted Answer

A) pick partners with extensive local product-market knowledge. 
B) choose partners with excellent English-speaking skills. 
C) focus on entrepreneurs to build local good-will. 
D) only enter markets with a company-owned distributor network. 
E) select distributors who are competent working with MNCs. 
A) pick partners with extensive local product-market knowledge. 
B) choose partners with excellent English-speaking skills. 
C) focus on entrepreneurs to build local good-will. 
D) only enter markets with a company-owned distributor network. 
E) select distributors who are competent working with MNCs.

Question 18

Most emerging market countries have a fairly uniform population.

Accepted Answer

A) True 
 B)False

Question 19

Jollibee competes in which industry around the world?

Accepted Answer

A) theme parks 
B) entertainment 
C) fast food 
D) children's clothing 
E) shoes 
A) theme parks 
B) entertainment 
C) fast food 
D) children's clothing 
E) shoes

Question 20

One of the ten largest shopping malls in the world is in Thailand.

Accepted Answer

A) True 
 B)False

Loosely speaking, the countries that qualify as emerging are those that can be neither classified as developing, nor as developed.

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs.Which of the following would you recommend as an MNC strategic response?

After China, the country with the largest shopping malls in the world is:

In most EMs, the bulk of consumption comes from branded products and services.

None of the ten largest shopping malls in the world is in the US.

Hindustan Unilever pursued the following strategy to expand its market share in India.

China is one of the least diverse emerging countries.

Emerging market champions:

Backward innovation offers:

An emerging market company would be a defender when:

Assuming that consumers in EMs, even the affluent ones, will pay a premium for global brands can be a fatal mistake

Backward innovation and selling obsolete goods are different names for the same product strategy.

Per capita income in emerging markets is catching up to the developed world.

Countries that are changing from a centrally planned economy to a free market economy have been termed _____.

One of the ten largest shopping malls in the world is in Canada.

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

When managing distributors in emerging markets, MNCs should:

Most emerging market countries have a fairly uniform population.

Jollibee competes in which industry around the world?

One of the ten largest shopping malls in the world is in Thailand.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Loosely speaking, the countries that qualify as emerging are those that can be neither classified as developing, nor as developed.

Companies from the emerging markets are proving to be surprising challengers to older, larger MNCs.Which of the following would you recommend as an MNC strategic response?

After China, the country with the largest shopping malls in the world is:

In most EMs, the bulk of consumption comes from branded products and services.

None of the ten largest shopping malls in the world is in the US.

Hindustan Unilever pursued the following strategy to expand its market share in India.

China is one of the least diverse emerging countries.

Emerging market champions:

Backward innovation offers:

An emerging market company would be a defender when:

Assuming that consumers in EMs, even the affluent ones, will pay a premium for global brands can be a fatal mistake

Backward innovation and selling obsolete goods are different names for the same product strategy.

Per capita income in emerging markets is catching up to the developed world.

Countries that are changing from a centrally planned economy to a free market economy have been termed _____.

One of the ten largest shopping malls in the world is in Canada.

Despite coming from humble origins and lacking much of the resources of the major global firms, many companies from emerging markets are serious challengers in world markets.What strategies do they employ to enable them to succeed?

When managing distributors in emerging markets, MNCs should:

Most emerging market countries have a fairly uniform population.

Jollibee competes in which industry around the world?

One of the ten largest shopping malls in the world is in Thailand.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters