Question 1

Which is not true about economies of scale?

Accepted Answer

A) economies of scale come about because larger plants are more efficient to run 
B) with economies of scale, per-unit cost of production is less 
C) economies of scale are typical in service businesses 
D) with economies of scale, overhead costs are allocated across large volumes of production 
E) economies of scale can result from learning effects 
A) economies of scale come about because larger plants are more efficient to run 
B) with economies of scale, per-unit cost of production is less 
C) economies of scale are typical in service businesses 
D) with economies of scale, overhead costs are allocated across large volumes of production 
E) economies of scale can result from learning effects C

Question 2

Government globalization forces include the following except:

Accepted Answer

A) favorable trade policies. 
B) industry deregulation. 
C) Privatization 
D) establishment of world brands 
E) open market economies. 
A) favorable trade policies. 
B) industry deregulation. 
C) Privatization 
D) establishment of world brands 
E) open market economies. D

Question 3

Bajaj is an Indian _____ manufacturer.

Accepted Answer

A) Scooter 
B) Bicycle 
C) Steel 
D) high-tech 
E) shoe 
A) Scooter 
B) Bicycle 
C) Steel 
D) high-tech 
E) shoe A

Question 4

_____ can be deterred by strong entry barriers.

Accepted Answer

A) Potential new entrants to the market 
B) The bargaining power of suppliers 
C) The bargaining power of buyers 
D) The threat of substitute products or services 
E) Existing rivals or competitors 
A) Potential new entrants to the market 
B) The bargaining power of suppliers 
C) The bargaining power of buyers 
D) The threat of substitute products or services 
E) Existing rivals or competitors

Question 5

Which of these is not an advantage of online communication?

Accepted Answer

A) sales reps are in constant contact with their offices and customers 
B) information can be transmitted instantly 
C) sequential problem solution 
D) customers can seek assistance 24/7 from around the globe 
E) All of the above are pluses. 
A) sales reps are in constant contact with their offices and customers 
B) information can be transmitted instantly 
C) sequential problem solution 
D) customers can seek assistance 24/7 from around the globe 
E) All of the above are pluses.

Question 6

When a universal product is developed with different market segments in mind, it is an example of which of the following product policies?

Accepted Answer

A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning 
A) core components standardization 
B) core components miniaturization 
C) product design families 
D) universal product with all features 
E) universal product with different positioning

Question 7

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing except:

Accepted Answer

A) core components standardization. 
B) product design families. 
C) universal product with all features. 
D) universal product with different positioning. 
E) local product with core components. 
A) core components standardization. 
B) product design families. 
C) universal product with all features. 
D) universal product with different positioning. 
E) local product with core components.

Question 8

A competitive advantage results in higher profits.

Accepted Answer

A) True 
 B)False

Question 9

Regionalization can also be defined as cross-subsidization.

Accepted Answer

A) True 
 B)False

Question 10

All of the following are examples of market forces except:

Accepted Answer

A) common customer needs. 
B) global customers and channels. 
C) transferable marketing. 
D) experience curves. 
E) spread of global and regional media 
A) common customer needs. 
B) global customers and channels. 
C) transferable marketing. 
D) experience curves. 
E) spread of global and regional media

Question 11

What are some of the possible hallmarks of interdependency?

Accepted Answer

A) reliance on other firms for supplies or technology 
B) relocating in foreign markets because of government intervention 
C) component standardization 
D) technology intensity 
E) all of the above 
A) reliance on other firms for supplies or technology 
B) relocating in foreign markets because of government intervention 
C) component standardization 
D) technology intensity 
E) all of the above

Question 12

On a competitive map, financial, trading, and industrial activities across national boundaries have rendered political borders increasingly irrelevant.

Accepted Answer

A) True 
 B)False

Question 13

Because of its complexities, _____ development presents one of the stiffest challenges for international managers.

Accepted Answer

A) local strategy 
B) regional strategy 
C) multidomestic strategy 
D) transnational strategy 
E) global strategy 
A) local strategy 
B) regional strategy 
C) multidomestic strategy 
D) transnational strategy 
E) global strategy

Question 14

Carrefour is a Swiss company.

Accepted Answer

A) True 
 B)False

Question 15

All of the following are examples of global product policies except:

Accepted Answer

A) core component standardization. 
B) core component miniaturization. 
C) product design families. 
D) universal product with all features. 
E) universal product with different positioning. 
A) core component standardization. 
B) core component miniaturization. 
C) product design families. 
D) universal product with all features. 
E) universal product with different positioning.

Question 16

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

Accepted Answer

A) True 
 B)False

Question 17

With respect to industry globalization forces, _____ depend on the nature of customer behavior and the structure of channels of distribution.

Accepted Answer

A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces 
A) cost forces 
B) competitive forces 
C) quality forces 
D) government forces 
E) market forces

Question 18

Multiple design sites around the world in different time zones can now work sequentially on the same problem.

Accepted Answer

A) True 
 B)False

Question 19

Ordering and purchasing components, which was once a cumbersome, time-consuming process, is now done by _____, reducing the time involved in such transactions from weeks to days and eliminating a considerable amount of paperwork.

Accepted Answer

A) Electronic Data Systems (EDS) 
B) Purchasing International Network (PIN) 
C) Electronic Data Interchange (EDI) 
D) Global Buying Network (GBN) 
E) Internet Buying Network (IBN) 
A) Electronic Data Systems (EDS) 
B) Purchasing International Network (PIN) 
C) Electronic Data Interchange (EDI) 
D) Global Buying Network (GBN) 
E) Internet Buying Network (IBN)

Question 20

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to weather forecasts and traffic information.This is an example of a:

Accepted Answer

A) grey market. 
B) slow market. 
C) backward market. 
D) lead market. 
E) black market. 
A) grey market. 
B) slow market. 
C) backward market. 
D) lead market. 
E) black market.

Which is not true about economies of scale?

Government globalization forces include the following except:

Bajaj is an Indian _____ manufacturer.

_____ can be deterred by strong entry barriers.

Which of these is not an advantage of online communication?

When a universal product is developed with different market segments in mind, it is an example of which of the following product policies?

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing except:

A competitive advantage results in higher profits.

Regionalization can also be defined as cross-subsidization.

All of the following are examples of market forces except:

What are some of the possible hallmarks of interdependency?

On a competitive map, financial, trading, and industrial activities across national boundaries have rendered political borders increasingly irrelevant.

Because of its complexities, _____ development presents one of the stiffest challenges for international managers.

Carrefour is a Swiss company.

All of the following are examples of global product policies except:

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

With respect to industry globalization forces, _____ depend on the nature of customer behavior and the structure of channels of distribution.

Multiple design sites around the world in different time zones can now work sequentially on the same problem.

Ordering and purchasing components, which was once a cumbersome, time-consuming process, is now done by _____, reducing the time involved in such transactions from weeks to days and eliminating a considerable amount of paperwork.

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to weather forecasts and traffic information.This is an example of a:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 8: Global Marketing Strategies

Which is not true about economies of scale?

Government globalization forces include the following except:

Bajaj is an Indian _____ manufacturer.

_____ can be deterred by strong entry barriers.

Which of these is not an advantage of online communication?

When a universal product is developed with different market segments in mind, it is an example of which of the following product policies?

The textbook discusses four different ways of developing a global product policy, all of which are generally considered an effective means to streamline manufacturing except:

A competitive advantage results in higher profits.

Regionalization can also be defined as cross-subsidization.

All of the following are examples of market forces except:

What are some of the possible hallmarks of interdependency?

On a competitive map, financial, trading, and industrial activities across national boundaries have rendered political borders increasingly irrelevant.

Because of its complexities, _____ development presents one of the stiffest challenges for international managers.

Carrefour is a Swiss company.

All of the following are examples of global product policies except:

Information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice.

With respect to industry globalization forces, _____ depend on the nature of customer behavior and the structure of channels of distribution.

Multiple design sites around the world in different time zones can now work sequentially on the same problem.

Ordering and purchasing components, which was once a cumbersome, time-consuming process, is now done by _____, reducing the time involved in such transactions from weeks to days and eliminating a considerable amount of paperwork.

Japanese consumers fond of high-tech gadgets may even set the world standard for gas pumps that come equipped with online service that offer motorists access to weather forecasts and traffic information.This is an example of a:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters