Question 1

The global product division system concentrates the global resources of the company.

Accepted Answer

A) True 
 B)False  False

Question 2

A relentless product-driven orientation can distract the company from local market needs.

Accepted Answer

A) True 
 B)False  True

Question 3

The first step of a global strategic marketing plan starts with market situation analysis.

Accepted Answer

A) True 
 B)False  True

Question 4

The first step of a global strategic marketing plan starts with:

Accepted Answer

A) market situation analysis. 
B) actions plans. 
C) strategies. 
D) global ranking. 
E) objectives. 
A) market situation analysis. 
B) actions plans. 
C) strategies. 
D) global ranking. 
E) objectives.

Question 5

The company's management programs are another major formal control tools.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following would be considered a key environmental factor that influences global organization design decisions and structure?

Accepted Answer

A) strategic importance of international business. 
B) product diversity. 
C) company heritage. 
D) regional trading blocs. 
E) quality of local managerial skills. 
A) strategic importance of international business. 
B) product diversity. 
C) company heritage. 
D) regional trading blocs. 
E) quality of local managerial skills.

Question 7

Scores of MNCs set up subsidiaries on a country-by-country basis.

Accepted Answer

A) True 
 B)False

Question 8

All of the following are problems with country-based subsidiaries except:

Accepted Answer

A) they are too costly. 
B) they have coordination problems with corporate headquarters. 
C) cross-fertilization is hindered. 
D) local market conditions go unnoticed. 
E) a not-invented-here mentality exists. 
A) they are too costly. 
B) they have coordination problems with corporate headquarters. 
C) cross-fertilization is hindered. 
D) local market conditions go unnoticed. 
E) a not-invented-here mentality exists.

Question 9

In the area of global organizational design, the major firm-specific factors include the following except:

Accepted Answer

A) local customers. 
B) strategic importance of international business. 
C) product diversity. 
D) company heritage. 
E) quality of local managerial skills. 
A) local customers. 
B) strategic importance of international business. 
C) product diversity. 
D) company heritage. 
E) quality of local managerial skills.

Question 10

The _____ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

Accepted Answer

A) international division 
B) customer division 
C) global product division 
D) geographic 
E) matrix 
A) international division 
B) customer division 
C) global product division 
D) geographic 
E) matrix

Question 11

Top-down strategic planning is based on a _____ approach.

Accepted Answer

A) decentralized 
B) centralized 
C) regional 
D) globalized 
E) local 
A) decentralized 
B) centralized 
C) regional 
D) globalized 
E) local

Question 12

To shape a shared vision, cultural values primarily demand which of the following properties?

Accepted Answer

A) easy to understand in only one way and written in English. 
B) have clarity, continuity, and consistency. 
C) have symbolism, sex-appeal, and sensitivity. 
D) be dynamic, demanding, and declarative. 
E) be global, gifted, and guiding. 
A) easy to understand in only one way and written in English. 
B) have clarity, continuity, and consistency. 
C) have symbolism, sex-appeal, and sensitivity. 
D) be dynamic, demanding, and declarative. 
E) be global, gifted, and guiding.

Question 13

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

Accepted Answer

A) True 
 B)False

Question 14

In the area of global branding strategies, the following options are used except:

Accepted Answer

A) global branding committee. 
B) brand champion. 
C) global brand manager. 
D) informal, ad-hoc branding meetings. 
E) network meetings. 
A) global branding committee. 
B) brand champion. 
C) global brand manager. 
D) informal, ad-hoc branding meetings. 
E) network meetings.

Question 15

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, _____ can easily handle the firm's global activities.

Accepted Answer

A) complex organizational structures 
B) network organizational structures 
C) simple organizational structures 
D) a virtual system 
E) a matrix system 
A) complex organizational structures 
B) network organizational structures 
C) simple organizational structures 
D) a virtual system 
E) a matrix system

Question 16

Global branding committees are usually made up of _____executives.

Accepted Answer

A) matrix 
B) network 
C) medium-line 
D) top-line 
E) bottom-line 
A) matrix 
B) network 
C) medium-line 
D) top-line 
E) bottom-line

Question 17

The capstone of a company's global marketing activities is its strategic marketing plan.

Accepted Answer

A) True 
 B)False

Question 18

A series of key criteria impact global organizations and their organizational designs.All of the following would be major environmental influences on the organizational design decision and structure except:

Accepted Answer

A) competitive environment. 
B) rate of environmental change. 
C) product diversity. 
D) regional trading blocs. 
E) nature of customers. 
A) competitive environment. 
B) rate of environmental change. 
C) product diversity. 
D) regional trading blocs. 
E) nature of customers.

Question 19

The _____ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely based on performance measures.

Accepted Answer

A) market based 
B) leader based 
C) employee based 
D) clan based 
E) tradition based 
A) market based 
B) leader based 
C) employee based 
D) clan based 
E) tradition based

Question 20

The networked global organization is sometimes referred to as _____.

Accepted Answer

A) international. 
B) multinational. 
C) transnational. 
D) local-national. 
E) quasi-national. 
A) international. 
B) multinational. 
C) transnational. 
D) local-national. 
E) quasi-national.

The global product division system concentrates the global resources of the company.

A relentless product-driven orientation can distract the company from local market needs.

The first step of a global strategic marketing plan starts with market situation analysis.

The first step of a global strategic marketing plan starts with:

The company's management programs are another major formal control tools.

Which of the following would be considered a key environmental factor that influences global organization design decisions and structure?

Scores of MNCs set up subsidiaries on a country-by-country basis.

All of the following are problems with country-based subsidiaries except:

In the area of global organizational design, the major firm-specific factors include the following except:

The _____ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

Top-down strategic planning is based on a _____ approach.

To shape a shared vision, cultural values primarily demand which of the following properties?

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

In the area of global branding strategies, the following options are used except:

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, _____ can easily handle the firm's global activities.

Global branding committees are usually made up of _____executives.

The capstone of a company's global marketing activities is its strategic marketing plan.

A series of key criteria impact global organizations and their organizational designs.All of the following would be major environmental influences on the organizational design decision and structure except:

The _____ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely based on performance measures.

The networked global organization is sometimes referred to as _____.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 17: Planning, Organization, and Control of Global Marketing Operations

The global product division system concentrates the global resources of the company.

A relentless product-driven orientation can distract the company from local market needs.

The first step of a global strategic marketing plan starts with market situation analysis.

The first step of a global strategic marketing plan starts with:

The company's management programs are another major formal control tools.

Which of the following would be considered a key environmental factor that influences global organization design decisions and structure?

Scores of MNCs set up subsidiaries on a country-by-country basis.

All of the following are problems with country-based subsidiaries except:

In the area of global organizational design, the major firm-specific factors include the following except:

The _____ structure of organization explicitly recognizes the multidimensional nature of global strategic decision making.

Top-down strategic planning is based on a _____ approach.

To shape a shared vision, cultural values primarily demand which of the following properties?

The matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

In the area of global branding strategies, the following options are used except:

Typically, when overseas sales account for a very small fraction of the company's overall sales revenues, _____ can easily handle the firm's global activities.

Global branding committees are usually made up of _____executives.

The capstone of a company's global marketing activities is its strategic marketing plan.

A series of key criteria impact global organizations and their organizational designs.All of the following would be major environmental influences on the organizational design decision and structure except:

The _____ form of corporate culture is distinguished by norms that are loose or absent; socialization processes are limited; and control systems are purely based on performance measures.

The networked global organization is sometimes referred to as _____.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters