Exam 17: Planning, Organization, and Control of Global Marketing Operations

With respect to organizational forms, the matrix structure explicitly recognizes the multidimensional nature of global strategic decision making.

All of the following are disadvantages or drawbacks of the matrix structure of organizing except:

In the process of global brand management, if a company decides against a formal structure, it might still find it worthwhile to have an informal mechanism.This usually takes the form of a(n) _____ branding meeting.

The primary advantages of the matrix structure for organizing is that they represent the growing complexities of the global market arena and:

The concept of a glocal mind-set encourages looking at strategic issues from multiple perspectives.

The _____ is one solution that has been suggested to cope with the shortcomings associated with the classical hierarchical organization structures.

A bottom-up planning approach starts with the _____ subsidiaries.

Which of the following organizational structures is most appropriate for the company whose product line is not too diverse and does not require a large amount of adaptation to the local country needs?

Which of the following would be considered a disadvantage or drawback of the matrix structure of organizing?

As a profile of a twenty-first century country manager, _____ is in charge of large and/or strategic markets.Prime responsibilities include handling government relations and integrating acquisitions and strategic alliances.

Companies with substantial product diversity tend to go for a global geographic division configuration.

The regional headquarters serves as a listening post to scan new opportunities and initiate new ventures.

Asea Brown Boveri (ABB), the Swiss-Swedish engineering company is an example of _____.

As a profile of a twenty-first century country manager, _____ develops local markets.They are entrepreneurs who are willing to be part of regional global strategy teams.

Corporate cultures can be clan-based or _____.

Global brand manager positions are created when top management lacks _____ expertise:

The diversity of the company's foreign product line is another key factor in shaping the company's organization.

Under the _____ design of global activities organization, the company basically has two entities (the domestic division and the international division).

In industries where competition is highly localized, a centralized structure is recommended.