Exam 17: Planning, Organization, and Control of Global Marketing Operations

If a high-tech company organizes itself by breaking into business networks, radio communications, public telecommunications, components, and microwave systems, which of the following organizational structures would probably be in use?

With a global product division structure, each of the company's different product divisions are treated as a cost center.

Some corporate strategy experts believe that in the twenty-first century, the role of the country manager will be minimal.

Under the _____ design, the company integrates two approaches and has a dual chain of command.

In a decentralized structure, most of the decision-is made at the country-level.

Formal control systems are also called _____ control systems.

Under the _____ design, the company configures its organization along geographic areas.

The two types of standards are behavior and _____.

All of the following are considered to advantages of the matrix structure of organizing except:

The capstone of a company's global marketing activities is its _____.

Under the _____ design of global activities organization, the company is organized along its various product divisions.

The content of a global strategic marketing plan covers four areas which include: market situation analysis, objectives, strategies, and _____.

Which of the following areas are very difficult for a global product division to accomplish (therefore, this area is a shortcoming)?

In market cultures, norms are always very strong.

The charter of the international division is to develop and coordinate the firm's global operations.

All of the following are profiles that are suggested for the twenty-first century country manager except:

According to the Stopford and Wells model, when companies first explore the global marketplace, they start off with a(n) _____.

The _____ type of manager is characterized as being in charge of large and/or strategic markets.They also handle government relations.

All of the following are examples of the principal designs that firms can adopt to organize their global activities except:

Under the _____ design of global activities organization, the company is configured along areas such as countries, regions, or some combination of these two levels.