Question 1

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked except:

Accepted Answer

A) When were the data collected? 
B) How were the data collected? 
C) How much did it cost to collect the data? 
D) Have the variables been redefined over time? 
E) Who collected the data? 
A) When were the data collected? 
B) How were the data collected? 
C) How much did it cost to collect the data? 
D) Have the variables been redefined over time? 
E) Who collected the data? C

Question 2

Once collection of data in a research project begins, there can be many problems with collection.A very common problem in the international arena is nonresponse due to:

Accepted Answer

A) a reluctance to be photographed. 
B) a reluctance to talking with strangers. 
C) a reluctance to talking with officials or official pollsters. 
D) a fear of government reprisals. 
E) a fear of cultural conflict. 
A) a reluctance to be photographed. 
B) a reluctance to talking with strangers. 
C) a reluctance to talking with officials or official pollsters. 
D) a fear of government reprisals. 
E) a fear of cultural conflict. B

Question 3

Two approaches are common in global marketing research:

Accepted Answer

A) Emic and ethic. 
B) Emic and etic. 
C) Emic and eco-centric. 
D) Emic and geo-centric. 
E) None of the above. 
A) Emic and ethic. 
B) Emic and etic. 
C) Emic and eco-centric. 
D) Emic and geo-centric. 
E) None of the above. B

Question 4

A sampling frame is a listing of the target population.

Accepted Answer

A) True 
 B)False

Question 5

There are various methods for estimating market size.The _____ method starts by picking a country that is at the same stage of economic development as the country of interest and for which the market size is known.

Accepted Answer

The answer of There are various methods for estimating market...

Question 6

_____ are the most common vehicle to gather primary data.

Accepted Answer

A) Scanners 
B) Focus groups 
C) Questionnaires 
D) Interviews 
E) Cluster analysis 
A) Scanners 
B) Focus groups 
C) Questionnaires 
D) Interviews 
E) Cluster analysis

Question 7

Government data is a source of primary data.

Accepted Answer

A) True 
 B)False

Question 8

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard _____.

Accepted Answer

A) domestic market. 
B) transnational market. 
C) global market. 
D) European market. 
E) Asian market. 
A) domestic market. 
B) transnational market. 
C) global market. 
D) European market. 
E) Asian market.

Question 9

Which of the following questions is most associated with the term "sample size?"

Accepted Answer

A) Who cannot be considered as a valid respondent? 
B) How much will the survey cost? 
C) What is our target population? 
D) How many people should be surveyed? 
E) How should prospective respondents be chosen from the target population? 
A) Who cannot be considered as a valid respondent? 
B) How much will the survey cost? 
C) What is our target population? 
D) How many people should be surveyed? 
E) How should prospective respondents be chosen from the target population?

Question 10

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Accepted Answer

A) the shift from mass to micro marketing. 
B) the shift from a demand to a supply economy. 
C) the fact that everyone now has a personal computer. 
D) the overcrowding of the Internet. 
E) home shopping on the Internet. 
A) the shift from mass to micro marketing. 
B) the shift from a demand to a supply economy. 
C) the fact that everyone now has a personal computer. 
D) the overcrowding of the Internet. 
E) home shopping on the Internet.

Question 11

Scanning data are also increasingly used for _____.

Accepted Answer

A) sample management 
B) electronic management 
C) the Internet management 
D) category management 
E) supply management 
A) sample management 
B) electronic management 
C) the Internet management 
D) category management 
E) supply management

Question 12

_____ surveys are regularly scheduled surveys that are conducted by research agencies with questions from multiple clients.

Accepted Answer

A) Demographic 
B) Cultural 
C) Syndicated 
D) Omnibus 
E) Focus 
A) Demographic 
B) Cultural 
C) Syndicated 
D) Omnibus 
E) Focus

Question 13

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

Accepted Answer

A) mail surveys. 
B) telephone surveys. 
C) mall intercept. 
D) home interviews. 
E) focus groups. 
A) mail surveys. 
B) telephone surveys. 
C) mall intercept. 
D) home interviews. 
E) focus groups.

Question 14

With respect to approved sampling theory, heterogeneous cultures (e.g., India) demand _____ samples than homogeneous cultures (e.g.South Korea).

Accepted Answer

A) bigger 
B) smaller 
C) less stratified 
D) more randomized 
E) less randomized 
A) bigger 
B) smaller 
C) less stratified 
D) more randomized 
E) less randomized

Question 15

The purpose of _____ is to get scores from subjects of different countries to have the same meaning and interpretation.

Accepted Answer

A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence 
A) time evaluation 
B) scalar equivalence 
C) polar equivalence 
D) bias equivalence 
E) focus equivalence

Question 16

In the area of age of data, the frequency of census does not vary from country to country.

Accepted Answer

A) True 
 B)False

Question 17

When conducting research, several biases may be present.The _____ bias is present when the respondent feels a desire to be polite toward the other person.

Accepted Answer

A) yea-or nay-saying 
B) social desirability 
C) gender 
D) tradition 
E) courtesy 
A) yea-or nay-saying 
B) social desirability 
C) gender 
D) tradition 
E) courtesy

Question 18

Consumer panel data is where companies track purchases for the same consumers over time using POS data.

Accepted Answer

A) True 
 B)False

Question 19

_____ data are collected specifically for the purpose of the research study.

Accepted Answer

The answer of _____ data are collected specifically for the...

Question 20

Focus group data comes mainly from what participates say during the meeting.

Accepted Answer

A) True 
 B)False

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked except:

Once collection of data in a research project begins, there can be many problems with collection.A very common problem in the international arena is nonresponse due to:

Two approaches are common in global marketing research:

A sampling frame is a listing of the target population.

There are various methods for estimating market size.The _____ method starts by picking a country that is at the same stage of economic development as the country of interest and for which the market size is known.

_____ are the most common vehicle to gather primary data.

Government data is a source of primary data.

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard _____.

Which of the following questions is most associated with the term "sample size?"

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Scanning data are also increasingly used for _____.

_____ surveys are regularly scheduled surveys that are conducted by research agencies with questions from multiple clients.

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

With respect to approved sampling theory, heterogeneous cultures (e.g., India) demand _____ samples than homogeneous cultures (e.g.South Korea).

The purpose of _____ is to get scores from subjects of different countries to have the same meaning and interpretation.

In the area of age of data, the frequency of census does not vary from country to country.

When conducting research, several biases may be present.The _____ bias is present when the respondent feels a desire to be polite toward the other person.

Consumer panel data is where companies track purchases for the same consumers over time using POS data.

_____ data are collected specifically for the purpose of the research study.

Focus group data comes mainly from what participates say during the meeting.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 6: Global Marketing Research

To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked except:

Once collection of data in a research project begins, there can be many problems with collection.A very common problem in the international arena is nonresponse due to:

Two approaches are common in global marketing research:

A sampling frame is a listing of the target population.

There are various methods for estimating market size.The _____ method starts by picking a country that is at the same stage of economic development as the country of interest and for which the market size is known.

_____ are the most common vehicle to gather primary data.

Government data is a source of primary data.

To some degree, the procedures and methods that are followed to conduct global marketing research are close to those in the standard _____.

Which of the following questions is most associated with the term "sample size?"

Innovations in marketing decision support systems have spurred several major developments in the marketing area.One of most dramatic has been:

Scanning data are also increasingly used for _____.

_____ surveys are regularly scheduled surveys that are conducted by research agencies with questions from multiple clients.

Primary research can be collected in several ways.One method that is excellent to use when doing exploratory research is:

With respect to approved sampling theory, heterogeneous cultures (e.g., India) demand _____ samples than homogeneous cultures (e.g.South Korea).

The purpose of _____ is to get scores from subjects of different countries to have the same meaning and interpretation.

In the area of age of data, the frequency of census does not vary from country to country.

When conducting research, several biases may be present.The _____ bias is present when the respondent feels a desire to be polite toward the other person.

Consumer panel data is where companies track purchases for the same consumers over time using POS data.

_____ data are collected specifically for the purpose of the research study.

Focus group data comes mainly from what participates say during the meeting.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters