Question 1

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

Accepted Answer

A) polar and psychographic translation. 
B) lifestyle and psychographic translation. 
C) back-translation and parallel translation. 
D) forward-translation and parallel translation. 
E) lifestyle and parallel translation. 
A) polar and psychographic translation. 
B) lifestyle and psychographic translation. 
C) back-translation and parallel translation. 
D) forward-translation and parallel translation. 
E) lifestyle and parallel translation.

Question 2

The _____ method of assessing market size begins with a rough base-number as an estimate for the market size (such as the entire population for the country) and systematically fine-tunes by applying a string of percentages (such as birth rate) to come up with the most meaningful estimate possible.

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 3

Comparability might also be hindered by the lack of _____.This refers to the degree to which similar activities or products in different countries fulfill similar functions.

Accepted Answer

A) conceptual equivalence 
B) functional factors 
C) functional equivalence 
D) lumping of data 
E) comparison equivalence 
A) conceptual equivalence 
B) functional factors 
C) functional equivalence 
D) lumping of data 
E) comparison equivalence

Question 4

Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

Accepted Answer

A) True 
 B)False

Question 5

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

Accepted Answer

A) time and cost evaluation. 
B) translation and scalar equivalence. 
C) translation and polar equivalence. 
D) religious and bias equivalence. 
E) polar and scalar equivalence. 
A) time and cost evaluation. 
B) translation and scalar equivalence. 
C) translation and polar equivalence. 
D) religious and bias equivalence. 
E) polar and scalar equivalence.

Question 6

This approach to determining a sample size requires the researcher to choose a proxy variable that correlates highly with the demand for the product of interest.

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 7

Single-source data are continuous data that combine for any given household member TV viewing and internet browsing behavior with purchase transaction information.

Accepted Answer

A) True 
 B)False

Question 8

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

Accepted Answer

A) references to the government. 
B) lengthy questionnaires or open-ended questions. 
C) references to religion. 
D) questioning females. 
E) any scaled questions. 
A) references to the government. 
B) lengthy questionnaires or open-ended questions. 
C) references to religion. 
D) questioning females. 
E) any scaled questions.

Question 9

_____ translation involves using multiple interpreters who translate the same questionnaire independently.

Accepted Answer

A) Polar 
B) Parallel 
C) Back 
D) Forward 
E) Lifestyle 
A) Polar 
B) Parallel 
C) Back 
D) Forward 
E) Lifestyle

Question 10

A(n ) _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.

Accepted Answer

A) geometric survey 
B) omnibus survey 
C) simple survey 
D) restricted survey 
E) matrix survey 
A) geometric survey 
B) omnibus survey 
C) simple survey 
D) restricted survey 
E) matrix survey

Question 11

Back-translation requires that the survey be translated three times.

Accepted Answer

A) True 
 B)False

Question 12

All of the following are steps to be followed to conduct global market research except:

Accepted Answer

A) define the research problem(s). 
B) develop software to integrate with the Internet databases. 
C) determine information needs. 
D) collect the data. 
E) analyze the data and interpret the results. 
A) define the research problem(s). 
B) develop software to integrate with the Internet databases. 
C) determine information needs. 
D) collect the data. 
E) analyze the data and interpret the results.

Question 13

In international marketing, the global market research process includes:

Accepted Answer

A) Define the problem(s). 
B) Develop a research design. 
C) Determine the information needs. 
D) Collect the data (secondary & primary). 
E) All of the above. 
A) Define the problem(s). 
B) Develop a research design. 
C) Determine the information needs. 
D) Collect the data (secondary & primary). 
E) All of the above.

Question 14

List the stages of the marketing research process.What is considered the most important step?

Accepted Answer

a.Define the decision problem(s).
b.Deve

Question 15

A major disadvantage of the omnibus surveys is that:

Accepted Answer

A) it is usually culturally biased. 
B) it is very expensive. 
C) clients cannot incorporate their own questions in the survey. 
D) the survey does not usually contain many consumer-related questions. 
E) only a limited amount of company-relevant information is obtainable. 
A) it is usually culturally biased. 
B) it is very expensive. 
C) clients cannot incorporate their own questions in the survey. 
D) the survey does not usually contain many consumer-related questions. 
E) only a limited amount of company-relevant information is obtainable.

Question 16

One should be concerned about choosing a local agency for marketing research because:

Accepted Answer

A) local agencies understand cultural nuance better 
B) they might lack the expertise for state-of-the art research 
C) they may not be trustworthy with secrets 
D) local agencies are relatively inexpensive 
E) both b and c 
A) local agencies understand cultural nuance better 
B) they might lack the expertise for state-of-the art research 
C) they may not be trustworthy with secrets 
D) local agencies are relatively inexpensive 
E) both b and c

Question 17

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _____ and is called _____.

Accepted Answer

A) Britain; Britannia Net 
B) Canada; Canada First 
C) Japan; Japan External Trade Organization (JETRO) 
D) the United States; Buy American 
E) Mexico; the Mexican Organization of Commercial Enterprise (MOC
E)  
A) Britain; Britannia Net 
B) Canada; Canada First 
C) Japan; Japan External Trade Organization (JETRO) 
D) the United States; Buy American 
E) Mexico; the Mexican Organization of Commercial Enterprise (MOC
E)

Question 18

There are seven steps to follow in conducting global market research.The first step is to:

Accepted Answer

A) develop the research design. 
B) define the decision problem(s). 
C) determine information needs. 
D) collect the data (secondary and primary). 
E) analyze the data and interpret the results. 
A) develop the research design. 
B) define the decision problem(s). 
C) determine information needs. 
D) collect the data (secondary and primary). 
E) analyze the data and interpret the results.

Question 19

One method for determining market size estimates takes the variable of interest (such as market size) and relates it to a set of predictor variables (indicators closely related to demand).This method would be best described as being which of the following?

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 20

Observational research is a source of primary data.

Accepted Answer

A) True 
 B)False

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

The _____ method of assessing market size begins with a rough base-number as an estimate for the market size (such as the entire population for the country) and systematically fine-tunes by applying a string of percentages (such as birth rate) to come up with the most meaningful estimate possible.

Comparability might also be hindered by the lack of _____.This refers to the degree to which similar activities or products in different countries fulfill similar functions.

Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

This approach to determining a sample size requires the researcher to choose a proxy variable that correlates highly with the demand for the product of interest.

Single-source data are continuous data that combine for any given household member TV viewing and internet browsing behavior with purchase transaction information.

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

_____ translation involves using multiple interpreters who translate the same questionnaire independently.

A(n ) _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.

Back-translation requires that the survey be translated three times.

All of the following are steps to be followed to conduct global market research except:

In international marketing, the global market research process includes:

List the stages of the marketing research process.What is considered the most important step?

A major disadvantage of the omnibus surveys is that:

One should be concerned about choosing a local agency for marketing research because:

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _ and is called _.

There are seven steps to follow in conducting global market research.The first step is to:

One method for determining market size estimates takes the variable of interest (such as market size) and relates it to a set of predictor variables (indicators closely related to demand).This method would be best described as being which of the following?

Observational research is a source of primary data.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 6: Global Marketing Research

Two procedures that can overcome problems with sloppy questionnaire translation in conducting international marketing research is to provide for:

The _____ method of assessing market size begins with a rough base-number as an estimate for the market size (such as the entire population for the country) and systematically fine-tunes by applying a string of percentages (such as birth rate) to come up with the most meaningful estimate possible.

Comparability might also be hindered by the lack of _____.This refers to the degree to which similar activities or products in different countries fulfill similar functions.

Extreme response style (ERS) is another frequently met issue in survey-based global marketing research.This bias refers to the tendency of respondents to react very poorly or even violently to strangers asking questions.

The astute marketing researcher must be aware of the need for conceptual and functional equivalence in designing questionnaires for the international market.In addition, it is also necessary to fulfill two additional criteria.They are:

This approach to determining a sample size requires the researcher to choose a proxy variable that correlates highly with the demand for the product of interest.

Single-source data are continuous data that combine for any given household member TV viewing and internet browsing behavior with purchase transaction information.

With respect to conducting marketing research in countries that are unfamiliar with survey research, it is advisable to avoid:

_____ translation involves using multiple interpreters who translate the same questionnaire independently.

A(n ) _____ is particularly suitable when you need to ask a few simple questions across a large sample of respondents.

Back-translation requires that the survey be translated three times.

All of the following are steps to be followed to conduct global market research except:

In international marketing, the global market research process includes:

List the stages of the marketing research process.What is considered the most important step?

A major disadvantage of the omnibus surveys is that:

One should be concerned about choosing a local agency for marketing research because:

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _____ and is called _____.

There are seven steps to follow in conducting global market research.The first step is to:

One method for determining market size estimates takes the variable of interest (such as market size) and relates it to a set of predictor variables (indicators closely related to demand).This method would be best described as being which of the following?

Observational research is a source of primary data.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Many countries have a network of government-sponsored commercial delegations that provide valuable information to firms that desire to do business in that country.One of the most noteworthy of these is found in _ and is called _.