Exam 6: Global Marketing Research

Discuss the major issues that a marketing researcher would want to consider for focus group discussions in an international market environment.

Most researchers prefer some form of convenience sampling, especially in developed countries.

Using the "Funny Faces Scale" would be one way to overcome literacy problems among developing countries in answering marketing research questionnaires.

What are the generally accepted problems associated with collecting and using secondary data research?

Point-of-sale (POS) store scanners obtain sales movement data from the _____ of retail outlets.

_____ reflects the degree to which a given concept has the same meaning in different environments.

In the area of multicountry research coordination, the _____ focuses on the peculiarities of each country.

In a foreign market, the _____ survey is probably the most economical way to gather preliminary information on target markets.

The OECD is an acronym _____.

Market research is much more expensive in less developed countries like Bangladesh, India, Serbia, and Bulgaria.

To gain familiarity with a foreign environment, one can undertake an omnibus survey.

If a marketing researcher asks "who collected the data?" they would probably be trying to overcome one of the major difficulties of collecting data in the international marketplace.Which of the following best describes the effect that the researcher is trying to overcome?

If a researcher were to take ten Central and Eastern European countries where per capita income and automobile ownership by per capita were known, trying to find the overall picture of market size for the market could probably be done by using which of the following methods?

All of the following are major sources of problems for the market researcher wishing to use secondary data obtained either about or from foreign markets except:

In global marketing research, the marketing research problem formulation is often hindered by the _____ where a person's habit is to fall back on their own cultural norms and values.

_____ should be consulted at every step of the research process if the study will affect their operations.

With respect to asking scaled questions to determine the degree of agreement or disagreement, in illiterate societies scaled questions often use:

The more homogeneous the culture, the larger the sample size that is required.

Observational research is the most common vehicle to gather primary data in marketing research.

In the area of multicountry research coordination, the _____ focuses on the universal behavior and attitudinal traits.