Question 1

All of the following are typical uses of the focus group research technique except:

Accepted Answer

A) to generate information to guide the quantitative research projects. 
B) to obtain data on unproductive or problem employees. 
C) to reveal new product opportunities. 
D) to test out new product concepts. 
E) to test out new ad images. 
A) to generate information to guide the quantitative research projects. 
B) to obtain data on unproductive or problem employees. 
C) to reveal new product opportunities. 
D) to test out new product concepts. 
E) to test out new ad images.

Question 2

Focus groups are a source of primary data.

Accepted Answer

A) True 
 B)False

Question 3

A sampling plan centers around three issues: sampling unit, sample size, and _____.

Accepted Answer

A) demographic procedure 
B) sampling procedure 
C) psychographic procedure 
D) geographic procedure 
E) none of the above 
A) demographic procedure 
B) sampling procedure 
C) psychographic procedure 
D) geographic procedure 
E) none of the above

Question 4

If a company wishing to sell baby monitors (to help with infants that have trouble breathing) wanted to estimate the size of their potential market in a developing country for which little data was available, they could get the population size, examine the number of births per year, focus on cities that had the highest birthrates, and contact hospitals that had the most problems with SIDS (sudden infant death syndrome).This logic most closely approximates which of the following methods listed below?

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 5

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other data gathers), this type of information is called:

Accepted Answer

A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information. 
A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information.

Question 6

The emergence of _____ data, coupled with rapid developments in computer hardware and software has led to a revolution in market research.

Accepted Answer

A) the Internet 
B) scanner 
C) cost efficient 
D) mail-in rebate 
E) direct-feedback 
A) the Internet 
B) scanner 
C) cost efficient 
D) mail-in rebate 
E) direct-feedback

Question 7

When data is collected specifically for the purpose of the research study, it is called:

Accepted Answer

A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information. 
A) public information. 
B) primary data. 
C) unrestricted information. 
D) secondary data. 
E) used information.

Question 8

Focus groups are the most common vehicle to gather primary data in marketing research.

Accepted Answer

A) True 
 B)False

Question 9

Any research starts off with a precise definition of the _____.

Accepted Answer

A) location problems. 
B) sample problems. 
C) data problems. 
D) decision problem(s). 
E) none of the above. 
A) location problems. 
B) sample problems. 
C) data problems. 
D) decision problem(s). 
E) none of the above.

Question 10

Strong writing and double-checking the translation is the only foolproof way to debug the questionnaire and spot embarrassing and often expensive mistakes.

Accepted Answer

A) True 
 B)False

Question 11

The comparison of money-based indicators (e.g., income figures, consumer expenditures, and trade statistics) is hampered by the need to convert such figures into a _____.

Accepted Answer

A) common currency 
B) euro currency 
C) euro dollar 
D) Swiss franc 
E) Italian lira 
A) common currency 
B) euro currency 
C) euro dollar 
D) Swiss franc 
E) Italian lira

Question 12

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product except:

Accepted Answer

A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis. 
A) analogy method. 
B) Latin square. 
C) trade audit. 
D) chain ratio method. 
E) cross-sectional regression analysis.

Question 13

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the _____.

Accepted Answer

A) foreign mass media 
B) laws governing marketing research 
C) foreign environment 
D) domestic environment's attitude toward foreign research 
E) people who will actually conduct the research 
A) foreign mass media 
B) laws governing marketing research 
C) foreign environment 
D) domestic environment's attitude toward foreign research 
E) people who will actually conduct the research

Question 14

Probabilistic sampling is required to make statistical inferences about the collected data.

Accepted Answer

A) True 
 B)False

Question 15

To collect data, the researcher has to draw a _____ from the target population.

Accepted Answer

A) group item 
B) reference list 
C) sample 
D) quota 
E) portion 
A) group item 
B) reference list 
C) sample 
D) quota 
E) portion

Question 16

A _____ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.

Accepted Answer

The answer of A _____ is a loosely structured free-flowing...

Question 17

Suppose that a consumer electronics company wants to estimate the market size for DVD players in the Ukraine but does not have much information about that market.Instead, it chooses Poland (a country for which it does have information) and uses it as an indicator for the market in Poland.This method of determining market size most resembles which of the following methods?

Accepted Answer

A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis 
A) analogy method 
B) Latin square 
C) trade audit 
D) chain ratio method 
E) cross-sectional regression analysis

Question 18

The first step in the marketing research process is described as _____.

Accepted Answer

defining t

Question 19

In many cultures, the only way to cope with nonresponse is to account for it when determining sample sizes.

Accepted Answer

A) True 
 B)False

Question 20

When preparing a sampling plan, the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

Accepted Answer

A) mail, telephone, and Internet. 
B) mail, telephone, and optical scan. 
C) mail, telephone, and personal interview. 
D) observation, personal interview, and experimentation on a person-by- person basis. 
E) observation, telephone, and personal interview. 
A) mail, telephone, and Internet. 
B) mail, telephone, and optical scan. 
C) mail, telephone, and personal interview. 
D) observation, personal interview, and experimentation on a person-by- person basis. 
E) observation, telephone, and personal interview.

All of the following are typical uses of the focus group research technique except:

Focus groups are a source of primary data.

A sampling plan centers around three issues: sampling unit, sample size, and _____.

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other data gathers), this type of information is called:

The emergence of _____ data, coupled with rapid developments in computer hardware and software has led to a revolution in market research.

When data is collected specifically for the purpose of the research study, it is called:

Focus groups are the most common vehicle to gather primary data in marketing research.

Any research starts off with a precise definition of the _____.

Strong writing and double-checking the translation is the only foolproof way to debug the questionnaire and spot embarrassing and often expensive mistakes.

The comparison of money-based indicators (e.g., income figures, consumer expenditures, and trade statistics) is hampered by the need to convert such figures into a _____.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product except:

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the _____.

Probabilistic sampling is required to make statistical inferences about the collected data.

To collect data, the researcher has to draw a _____ from the target population.

A _____ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.

The first step in the marketing research process is described as _____.

In many cultures, the only way to cope with nonresponse is to account for it when determining sample sizes.

When preparing a sampling plan, the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 6: Global Marketing Research

All of the following are typical uses of the focus group research technique except:

Focus groups are a source of primary data.

A sampling plan centers around three issues: sampling unit, sample size, and _____.

When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other data gathers), this type of information is called:

The emergence of _____ data, coupled with rapid developments in computer hardware and software has led to a revolution in market research.

When data is collected specifically for the purpose of the research study, it is called:

Focus groups are the most common vehicle to gather primary data in marketing research.

Any research starts off with a precise definition of the _____.

Strong writing and double-checking the translation is the only foolproof way to debug the questionnaire and spot embarrassing and often expensive mistakes.

The comparison of money-based indicators (e.g., income figures, consumer expenditures, and trade statistics) is hampered by the need to convert such figures into a _____.

All of the following are methods that can be fruitfully employed to assess the size of the market for any given product except:

A major difficulty in formulating the research problem in the global marketing research effort is the unfamiliarity with the _____.

Probabilistic sampling is required to make statistical inferences about the collected data.

To collect data, the researcher has to draw a _____ from the target population.

A _____ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional moderator.

The first step in the marketing research process is described as _____.

In many cultures, the only way to cope with nonresponse is to account for it when determining sample sizes.

When preparing a sampling plan, the researcher needs to decide how to contact prospective subjects for the survey.The most common choices are:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters