Question 1

To improve health and hygiene standards around the world, Unilever set up _____.

Accepted Answer

A) a laundry academy 
B) a toilet academy 
C) a shampooing institution 
D) a tooth brushing academy 
E) a shower academy 
A) a laundry academy 
B) a toilet academy 
C) a shampooing institution 
D) a tooth brushing academy 
E) a shower academy B

Question 2

U.S.firms have complained about the Foreign Corrupt Practices Act for the following reason:

Accepted Answer

A) It places them at a competitive disadvantage vis-à-vis their foreign rivals 
B) It is seldom enforced 
C) It has become outdated 
D) It only covers corrupt practices outside the United States 
E) It has too many loopholes 
A) It places them at a competitive disadvantage vis-à-vis their foreign rivals 
B) It is seldom enforced 
C) It has become outdated 
D) It only covers corrupt practices outside the United States 
E) It has too many loopholes A

Question 3

The UN Global Compact's Ten Principles cover environmental responsibility.

Accepted Answer

A) True 
 B)False  True

Question 4

The 2011 ImagePower Green Brands global survey showed that the two biggest challenges for buying green products and services were:

Accepted Answer

A) high brand loyalty and high prices 
B) limited selection of items to choose from and high prices 
C) high brand loyalty and limited selection of items 
D) confusing labeling and high prices 
E) confusing labeling and limited selection of items 
A) high brand loyalty and high prices 
B) limited selection of items to choose from and high prices 
C) high brand loyalty and limited selection of items 
D) confusing labeling and high prices 
E) confusing labeling and limited selection of items

Question 5

Consumers in emerging markets are _____ compared to those in developed countries.

Accepted Answer

A) more reluctant to pay a price premium for green products 
B) more aware of green products 
C) less reluctant to pay a price premium for green products 
D) less aware of green products 
E) more loyal to green product brands 
A) more reluctant to pay a price premium for green products 
B) more aware of green products 
C) less reluctant to pay a price premium for green products 
D) less aware of green products 
E) more loyal to green product brands

Question 6

When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within _____.

Accepted Answer

A) One hour 
B) Eight hours 
C) One week 
D) Two weeks 
E) One month 
A) One hour 
B) Eight hours 
C) One week 
D) Two weeks 
E) One month

Question 7

The number 1 "green brand" in Interbrand's 2014 ranking was:

Accepted Answer

A) Toyota 
B) Ford 
C) HP 
D) Danone 
E) BMW 
A) Toyota 
B) Ford 
C) HP 
D) Danone 
E) BMW

Question 8

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is livable wages.

Accepted Answer

A) True 
 B)False

Question 9

The United States was at the top of the list for the perception of the least amount of corruption and graft.

Accepted Answer

A) True 
 B)False

Question 10

The 2011 ImagePower Green Brands Survey found that Chinese consumers planned to spend:

Accepted Answer

A) More on green products 
B) Less on green products 
C) The same on green products as in the past 
A) More on green products 
B) Less on green products 
C) The same on green products as in the past

Question 11

Unilever's Sustainable Living Plan has a _____.

Accepted Answer

A) one-year horizon 
B) five-year horizon 
C) ten-year horizon 
D) twenty-year horizon 
E) fifty-year horizon 
A) one-year horizon 
B) five-year horizon 
C) ten-year horizon 
D) twenty-year horizon 
E) fifty-year horizon

Question 12

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is the environment.

Accepted Answer

A) True 
 B)False

Question 13

Nestlé's Creating Shared Value does not include the following area

Accepted Answer

A) Nutrition 
B) Water 
C) Rural development 
D) Urban development 
E) Compliance 
A) Nutrition 
B) Water 
C) Rural development 
D) Urban development 
E) Compliance

Question 14

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is fair marketing.

Accepted Answer

A) True 
 B)False

Question 15

A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity.

Accepted Answer

A) True 
 B)False

Question 16

The UN Global Compact's Ten Principles cover corruption.

Accepted Answer

A) True 
 B)False

Question 17

Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of _____

Accepted Answer

A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing 
A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing

Question 18

The UN Global Compact's Ten Principles cover piracy.

Accepted Answer

A) True 
 B)False

Question 19

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is fair profits.

Accepted Answer

A) True 
 B)False

Question 20

Among Interbrand's 2014 leading "green brands", four in the top 5 came from the:

Accepted Answer

A) Pharmaceutical industry 
B) Food sector 
C) Personal care sector 
D) Automobile industry 
E) Airlines 
A) Pharmaceutical industry 
B) Food sector 
C) Personal care sector 
D) Automobile industry 
E) Airlines

To improve health and hygiene standards around the world, Unilever set up _____.

U.S.firms have complained about the Foreign Corrupt Practices Act for the following reason:

The UN Global Compact's Ten Principles cover environmental responsibility.

The 2011 ImagePower Green Brands global survey showed that the two biggest challenges for buying green products and services were:

Consumers in emerging markets are _____ compared to those in developed countries.

When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within _____.

The number 1 "green brand" in Interbrand's 2014 ranking was:

The United States was at the top of the list for the perception of the least amount of corruption and graft.

The 2011 ImagePower Green Brands Survey found that Chinese consumers planned to spend:

Unilever's Sustainable Living Plan has a _____.

Nestlé's Creating Shared Value does not include the following area

A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity.

The UN Global Compact's Ten Principles cover corruption.

Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of _____

The UN Global Compact's Ten Principles cover piracy.

Among Interbrand's 2014 leading "green brands", four in the top 5 came from the:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 20: Sustainable Marketing in the Global Marketplace

To improve health and hygiene standards around the world, Unilever set up _____.

U.S.firms have complained about the Foreign Corrupt Practices Act for the following reason:

The UN Global Compact's Ten Principles cover environmental responsibility.

The 2011 ImagePower Green Brands global survey showed that the two biggest challenges for buying green products and services were:

Consumers in emerging markets are _____ compared to those in developed countries.

When a brand faces a crisis in key markets like China, one PR expert suggested that the company should respond within _____.

The number 1 "green brand" in Interbrand's 2014 ranking was:

The United States was at the top of the list for the perception of the least amount of corruption and graft.

The 2011 ImagePower Green Brands Survey found that Chinese consumers planned to spend:

Unilever's Sustainable Living Plan has a _____.

Nestlé's Creating Shared Value does not include the following area

A positive CSR image can work as a buffer by reducing the risk of damage to brand reputation in the wake of negative publicity.

The UN Global Compact's Ten Principles cover corruption.

Pepsico's "Water Cellars for Mothers" program to provide safe drinking water in rural areas of China is an illustration of _____

The UN Global Compact's Ten Principles cover piracy.

Among Interbrand's 2014 leading "green brands", four in the top 5 came from the:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters