Question 1

The UN Global Compact defines supply chain sustainability as the management of environmental, social, and economic impacts

Accepted Answer

A) throughout the lifecycles of goods and services 
B) of sourcing practices only 
C) of product disposal practices 
D) of distribution of goods and services 
E) of logistics services 
A) throughout the lifecycles of goods and services 
B) of sourcing practices only 
C) of product disposal practices 
D) of distribution of goods and services 
E) of logistics services

Question 2

To implement sustainable supply chain management, the first step a company should take is:

Accepted Answer

A) Establish goals and specific targets 
B) Assessment of scope of the program 
C) Communication of the firm's progress 
D) Measurement of its performance against sustainability goals 
E) Definition of the key sustainability issues 
A) Establish goals and specific targets 
B) Assessment of scope of the program 
C) Communication of the firm's progress 
D) Measurement of its performance against sustainability goals 
E) Definition of the key sustainability issues

Question 3

Pepsico's decision to adopt a global policy to advertise only nutritious products toward children is an example of _____

Accepted Answer

A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing 
A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing

Question 4

The notion that value judgments ultimately depend on the consumer's culture is referred to as_____.

Accepted Answer

A) cultural relativism 
B) ethical imperialism 
C) cultural absolutism 
D) cultural myopia 
E) ethical relativism 
A) cultural relativism 
B) ethical imperialism 
C) cultural absolutism 
D) cultural myopia 
E) ethical relativism

Question 5

To monitor the performance of a sustainability strategy, a company must _____.

Accepted Answer

A) develop key performance indicators 
B) hire an auditing agency 
C) engage NGOs 
D) audit its supply chain 
E) monitor social media 
A) develop key performance indicators 
B) hire an auditing agency 
C) engage NGOs 
D) audit its supply chain 
E) monitor social media

Question 6

In the context of reputation building through CSR, the negativity effect means that _____.

Accepted Answer

A) Consumers are of skeptical about the motives of companies 
B) Firms overlook the short-term effects of CSR on their profit 
C) Consumers place more weight on negative publicity than on positive news 
D) Negative news travels faster on the web than positive news 
E) Negative news spreads faster online than offline 
A) Consumers are of skeptical about the motives of companies 
B) Firms overlook the short-term effects of CSR on their profit 
C) Consumers place more weight on negative publicity than on positive news 
D) Negative news travels faster on the web than positive news 
E) Negative news spreads faster online than offline

Question 7

The UN Global Compact's Ten Principles cover fair wages.

Accepted Answer

A) True 
 B)False

Question 8

The 2011 ImagePower Green Brands found that in all countries, except _____, consumers sought out products with less packaging.

Accepted Answer

A) India 
B) China 
C) Germany 
D) United States 
E) United Kingdom 
A) India 
B) China 
C) Germany 
D) United States 
E) United Kingdom

Question 9

The reason why the Body Shop has no outlets in mainland China is because _____.

Accepted Answer

A) the large degree of counterfeiting of cosmetics in China 
B) cosmetics must be tested on animals in China to get the license to sell them 
C) high import duties and taxes for cosmetics 
D) high competition in the sustainable cosmetics segment in China 
E) discouraging market research findings on Chinese receptivity for ethical cosmetics brands 
A) the large degree of counterfeiting of cosmetics in China 
B) cosmetics must be tested on animals in China to get the license to sell them 
C) high import duties and taxes for cosmetics 
D) high competition in the sustainable cosmetics segment in China 
E) discouraging market research findings on Chinese receptivity for ethical cosmetics brands

Question 10

One of the most prominent manifestations of corruption is bribery.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a driver in a company's sustainability strategy _____.

Accepted Answer

A) nature of the industry 
B) company values 
C) host country environment 
D) home country environment 
E) company mission 
A) nature of the industry 
B) company values 
C) host country environment 
D) home country environment 
E) company mission

Question 12

When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

Accepted Answer

A) the intensity of the boycott and brand loyalty. 
B) the intensity of the boycott and the company's visibility. 
C) brand loyalty and the company's visibility. 
D) competition's response and brand loyalty. 
E) competition's response and the intensity of the boycott. 
A) the intensity of the boycott and brand loyalty. 
B) the intensity of the boycott and the company's visibility. 
C) brand loyalty and the company's visibility. 
D) competition's response and brand loyalty. 
E) competition's response and the intensity of the boycott.

Question 13

The European Commission defined corporate social responsibility as a concept whereby _____ in their business operations.

Accepted Answer

A) social an environmental concerns 
B) cultural and environmental concerns 
C) political and cultural concerns 
D) social and political concerns 
A) social an environmental concerns 
B) cultural and environmental concerns 
C) political and cultural concerns 
D) social and political concerns

Question 14

The 2011 ImagePower Green Brands Survey found that in developed countries, the following barriers toward buying green were mentioned most often for developed countries:

Accepted Answer

A) Price and poor quality 
B) Price and limited selection 
C) Poor quality and limited selection 
D) Confusing labeling and price 
E) Poor quality and confusing labeling 
A) Price and poor quality 
B) Price and limited selection 
C) Poor quality and limited selection 
D) Confusing labeling and price 
E) Poor quality and confusing labeling

Question 15

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _____.

Accepted Answer

A) whitewashing 
B) greenwashing 
C) puffery 
D) viral marketing 
E) deceptive marketing 
A) whitewashing 
B) greenwashing 
C) puffery 
D) viral marketing 
E) deceptive marketing

Question 16

CRS stands for corporate scientific responsibility.

Accepted Answer

A) True 
 B)False

Question 17

To improve health and hygiene standards around the world, Unilever instituted _____.

Accepted Answer

A) global laundry day 
B) global hand washing day 
C) global shampooing day 
D) global tooth brushing day 
E) global face washing day 
A) global laundry day 
B) global hand washing day 
C) global shampooing day 
D) global tooth brushing day 
E) global face washing day

Question 18

Corruption and bribery are the same thing.

Accepted Answer

A) True 
 B)False

Question 19

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is human rights.

Accepted Answer

A) True 
 B)False

Question 20

North Korea was at the bottom of the list for the perception of the least amount of corruption and graft.

Accepted Answer

A) True 
 B)False

The UN Global Compact defines supply chain sustainability as the management of environmental, social, and economic impacts

To implement sustainable supply chain management, the first step a company should take is:

Pepsico's decision to adopt a global policy to advertise only nutritious products toward children is an example of _____

The notion that value judgments ultimately depend on the consumer's culture is referred to as_____.

To monitor the performance of a sustainability strategy, a company must _____.

In the context of reputation building through CSR, the negativity effect means that _____.

The UN Global Compact's Ten Principles cover fair wages.

The 2011 ImagePower Green Brands found that in all countries, except _____, consumers sought out products with less packaging.

The reason why the Body Shop has no outlets in mainland China is because _____.

One of the most prominent manifestations of corruption is bribery.

Which of the following is not a driver in a company's sustainability strategy _____.

When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

The European Commission defined corporate social responsibility as a concept whereby _____ in their business operations.

The 2011 ImagePower Green Brands Survey found that in developed countries, the following barriers toward buying green were mentioned most often for developed countries:

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _____.

CRS stands for corporate scientific responsibility.

To improve health and hygiene standards around the world, Unilever instituted _____.

Corruption and bribery are the same thing.

North Korea was at the bottom of the list for the perception of the least amount of corruption and graft.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 20: Sustainable Marketing in the Global Marketplace

The UN Global Compact defines supply chain sustainability as the management of environmental, social, and economic impacts

To implement sustainable supply chain management, the first step a company should take is:

Pepsico's decision to adopt a global policy to advertise only nutritious products toward children is an example of _____

The notion that value judgments ultimately depend on the consumer's culture is referred to as_____.

To monitor the performance of a sustainability strategy, a company must _____.

In the context of reputation building through CSR, the negativity effect means that _____.

The UN Global Compact's Ten Principles cover fair wages.

The 2011 ImagePower Green Brands found that in all countries, except _____, consumers sought out products with less packaging.

The reason why the Body Shop has no outlets in mainland China is because _____.

One of the most prominent manifestations of corruption is bribery.

Which of the following is not a driver in a company's sustainability strategy _____.

When deciding on how to cope with a boycott, two of the key dimensions a firm should consider include:

The European Commission defined corporate social responsibility as a concept whereby _____ in their business operations.

The 2011 ImagePower Green Brands Survey found that in developed countries, the following barriers toward buying green were mentioned most often for developed countries:

The practice of using marketing communications to make products or services seem more sustainable than they truly are is known as _____.

CRS stands for corporate scientific responsibility.

To improve health and hygiene standards around the world, Unilever instituted _____.

Corruption and bribery are the same thing.

North Korea was at the bottom of the list for the perception of the least amount of corruption and graft.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters