Question 1

Corruption (graft) is the abuse of entrusted power by company officials for private gain.

Accepted Answer

A) True 
 B)False

Question 2

In the Philippines, Coca-Cola set up a billboard to 'absorb' air pollution that was designed jointly with _____.

Accepted Answer

A) Oxfam 
B) The Asian Development Bank 
C) The World Wildlife Fund 
D) The Environmental Protection Agency 
E) National Geographic 
A) Oxfam 
B) The Asian Development Bank 
C) The World Wildlife Fund 
D) The Environmental Protection Agency 
E) National Geographic

Question 3

The "Creating Shared Value" (CSV) Pyramid was created by

Accepted Answer

A) Unilever 
B) Nestle 
C) Procter & Gamble 
D) Colgate 
E) L'Oreal 
A) Unilever 
B) Nestle 
C) Procter & Gamble 
D) Colgate 
E) L'Oreal

Question 4

The Foreign Corrupt Practices Act is a US law so it only applies to US firms.

Accepted Answer

A) True 
 B)False

Question 5

The 2011 ImagePower Green Brands survey found that Chinese consumers favored _____

Accepted Answer

A) Packaging made from bio-degradable materials 
B) Plastic packaging 
C) Re-usable packaging 
D) Cheaper packaging 
E) Recycled packaging 
A) Packaging made from bio-degradable materials 
B) Plastic packaging 
C) Re-usable packaging 
D) Cheaper packaging 
E) Recycled packaging

Question 6

The UN Global Compact's Ten Principles cover forced labor.

Accepted Answer

A) True 
 B)False

Question 7

The UN Global Compact's Ten Principles cover human rights.

Accepted Answer

A) True 
 B)False

Question 8

Evidence that consumers are willing to pay a premium for ethical brands is _____.

Accepted Answer

A) supportive 
B) mixed 
C) negative 
A) supportive 
B) mixed 
C) negative

Question 9

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is community involvement.

Accepted Answer

A) True 
 B)False

Question 10

The tendency of people or NGOs to impose their own norms and values on other cultures is sometimes referred to as _____.

Accepted Answer

A) cultural relativism 
B) ethical imperialism 
C) cultural absolutism 
D) cultural myopia 
E) ethical relativism 
A) cultural relativism 
B) ethical imperialism 
C) cultural absolutism 
D) cultural myopia 
E) ethical relativism

Question 11

In 2008, the following non-US multinational had to pay a multi-billion dollar fine for violating the Foreign Corrupt Practices Act:

Accepted Answer

A) Siemens 
B) Shell 
C) BP 
D) Sanofi 
E) Novartis 
A) Siemens 
B) Shell 
C) BP 
D) Sanofi 
E) Novartis

Question 12

The UN Global Compact's Ten Principles cover

Accepted Answer

A) human rights 
B) labor 
C) environment 
D) anti-corruption 
E) All of the above 
A) human rights 
B) labor 
C) environment 
D) anti-corruption 
E) All of the above

Question 13

Cosmetics must be tested on animals in China to get the license to sell them.

Accepted Answer

A) True 
 B)False

Question 14

A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that _____ of food produced for human consumption is lost or wasted globally.

Accepted Answer

A) one-tenth 
B) one-fifth 
C) one-third 
D) fifty percent 
E) eighty percent 
A) one-tenth 
B) one-fifth 
C) one-third 
D) fifty percent 
E) eighty percent

Question 15

In November 2010, ISO, the International Organization for Standardization, launched a standard called ISO 26000 to provide guidance for businesses and organizations to operate in a socially responsible way.The ISO 26000 standard centers around six social corporate responsibility core subjects.One of those core responsibilities is political responsibility.

Accepted Answer

A) True 
 B)False

Question 16

L'Oreal's "Citizen Day" program to help out local communities worldwide is an illustration of _____

Accepted Answer

A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing 
A) Cause-related marketing 
B) Responsible marketing 
C) Green marketing 
D) Global advertising 
E) Viral marketing

Question 17

The UN Global Compact's Ten Principles cover child labor.

Accepted Answer

A) True 
 B)False

Question 18

A boycott or significant crisis can be a company's worst nightmare.What are some elements the text outlines for crisis response before, during, and after an event?

Accepted Answer

There are steps that a firm can take to

Question 19

Unilever's "Shakti" program in India was established to _____.

Accepted Answer

A) encourage people to wash their hands on a daily basis 
B) encourage people to brush their teeth at least once daily 
C) support small-scale distributors in low-income rural areas 
D) support small-scale distributors in large urban areas 
E) promote nutritious diets 
A) encourage people to wash their hands on a daily basis 
B) encourage people to brush their teeth at least once daily 
C) support small-scale distributors in low-income rural areas 
D) support small-scale distributors in large urban areas 
E) promote nutritious diets

Question 20

To develop a stakeholder engagement program, the first step is to _____.

Accepted Answer

A) identify the current brand image among stakeholders 
B) identify the key competitors 
C) manage the expectations of stakeholders 
D) develop a market segmentation strategy 
E) identify the key stakeholders 
A) identify the current brand image among stakeholders 
B) identify the key competitors 
C) manage the expectations of stakeholders 
D) develop a market segmentation strategy 
E) identify the key stakeholders

Corruption (graft) is the abuse of entrusted power by company officials for private gain.

In the Philippines, Coca-Cola set up a billboard to 'absorb' air pollution that was designed jointly with _____.

The "Creating Shared Value" (CSV) Pyramid was created by

The Foreign Corrupt Practices Act is a US law so it only applies to US firms.

The 2011 ImagePower Green Brands survey found that Chinese consumers favored _____

The UN Global Compact's Ten Principles cover forced labor.

The UN Global Compact's Ten Principles cover human rights.

Evidence that consumers are willing to pay a premium for ethical brands is _____.

The tendency of people or NGOs to impose their own norms and values on other cultures is sometimes referred to as _____.

In 2008, the following non-US multinational had to pay a multi-billion dollar fine for violating the Foreign Corrupt Practices Act:

The UN Global Compact's Ten Principles cover

Cosmetics must be tested on animals in China to get the license to sell them.

A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that _____ of food produced for human consumption is lost or wasted globally.

L'Oreal's "Citizen Day" program to help out local communities worldwide is an illustration of _____

The UN Global Compact's Ten Principles cover child labor.

A boycott or significant crisis can be a company's worst nightmare.What are some elements the text outlines for crisis response before, during, and after an event?

Unilever's "Shakti" program in India was established to _____.

To develop a stakeholder engagement program, the first step is to _____.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters

Exam 20: Sustainable Marketing in the Global Marketplace

Corruption (graft) is the abuse of entrusted power by company officials for private gain.

In the Philippines, Coca-Cola set up a billboard to 'absorb' air pollution that was designed jointly with _____.

The "Creating Shared Value" (CSV) Pyramid was created by

The Foreign Corrupt Practices Act is a US law so it only applies to US firms.

The 2011 ImagePower Green Brands survey found that Chinese consumers favored _____

The UN Global Compact's Ten Principles cover forced labor.

The UN Global Compact's Ten Principles cover human rights.

Evidence that consumers are willing to pay a premium for ethical brands is _____.

The tendency of people or NGOs to impose their own norms and values on other cultures is sometimes referred to as _____.

In 2008, the following non-US multinational had to pay a multi-billion dollar fine for violating the Foreign Corrupt Practices Act:

The UN Global Compact's Ten Principles cover

Cosmetics must be tested on animals in China to get the license to sell them.

A study released in 2011 by the Food and Agriculture Organization (FAO) revealed that _____ of food produced for human consumption is lost or wasted globally.

L'Oreal's "Citizen Day" program to help out local communities worldwide is an illustration of _____

The UN Global Compact's Ten Principles cover child labor.

A boycott or significant crisis can be a company's worst nightmare.What are some elements the text outlines for crisis response before, during, and after an event?

Unilever's "Shakti" program in India was established to _____.

To develop a stakeholder engagement program, the first step is to _____.

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Filters