Exam 4: Global Cultural Environment and Buying Behavior

_______________ refers to the ideas and perceptions that a culture upholds in terms of beauty and good taste.

_______________________ refers to people's unconscious tendency to resort to their own cultural experience and value systems to interpret a given business situation.

________________ refers to a belief in supernatural agents.

A technique such as ________________________ is used to sort out the differences when translating a company's documents into other languages.

The role of women in society is sometimes largely driven by local _____________.

Guanxi is:

In terms of culture, the Walloons in French-speaking _______________have much more in common with the French than with the Flemish of Northern ____________.

Explain and comment on high- and low-context cultures.Give examples of each.

Social interactions are extremely important in the process of international marketing.One aspect of the social interaction process is the role of the reference group.Explain this importance and identify the chief forms of reference groups.

According to the textbook, within a given culture, consumption processes can be described via a sequence of four stages.List and describe each stage.Your description can use the form of indicating questions that might be asked at each stage.

A culture can be defined by national borders (especially when the country is isolated by natural barriers).An example of a culture existing inside a natural barrier would be:

This candy bar became a good luck charm for Japanese students.

In the U.S., a high price is often seen as a signal of premium quality for many product categories.Discuss, using examples, of how price is used as a signal in other markets.

__________________ drive(s) the holiday calendar in many countries.

____________________ shape(s) people's norms and standards.In addition, people's attitudes towards objects and behavioral codes are also influenced.

Cultural variables may also dictate distribution strategies.

_______________________ refers to the complex of nonverbal communication mechanisms that people use to get a message across.

Gestures, grimaces, body language, and eye contact are all examples of __________ language.

In many countries outside the United States, refrigerators have _____ capacity.

As a communication medium, language has two components: spoken language and _________________ language.