Question 1

The consumer research literature identifies three kinds of reference groups: membership groups, anticipatory groups, and

Accepted Answer

A) local groups. 
B) global groups. 
C) legal groups. 
D) dissociative groups. 
E) technology groups. 
A) local groups. 
B) global groups. 
C) legal groups. 
D) dissociative groups. 
E) technology groups.

Question 2

In collectivist societies, the interests of the ____________ take center stage.

Accepted Answer

A) individual 
B) company 
C) group 
D) businessman 
E) city 
A) individual 
B) company 
C) group 
D) businessman 
E) city

Question 3

Children in China impact consumption patterns because of all but which:

Accepted Answer

A) spending power. 
B) special nature of one child families. 
C) pester power. 
D) change agents. 
E) inherited wealth. 
A) spending power. 
B) special nature of one child families. 
C) pester power. 
D) change agents. 
E) inherited wealth.

Question 4

________________ is a global study of sociocultural changes conducted by a network of social scientists at leading universities worldwide.

Accepted Answer

A) Western Values Syndicate (WVS) 
B) Western Values Solution (WVS) 
C) Western Values Survey (WVS) 
D) World Variations Survey (WVS) 
E) World Value Survey (WVS) 
A) Western Values Syndicate (WVS) 
B) Western Values Solution (WVS) 
C) Western Values Survey (WVS) 
D) World Variations Survey (WVS) 
E) World Value Survey (WVS)

Question 5

In Islam, these animals are considered unclean.

Accepted Answer

A) Pigs 
B) Cows 
C) Cows and pigs 
D) Pigs and cats 
E) Pigs and dogs 
A) Pigs 
B) Cows 
C) Cows and pigs 
D) Pigs and cats 
E) Pigs and dogs

Question 6

Companies that ignore cultural needs often:

Accepted Answer

A) lose permission to export. 
B) lose permission to import. 
C) have more lawsuits. 
D) lose more salespeople. 
E) lose a competitive edge. 
A) lose permission to export. 
B) lose permission to import. 
C) have more lawsuits. 
D) lose more salespeople. 
E) lose a competitive edge.

Question 7

Cultures may be found within national borders.

Accepted Answer

A) True 
 B)False

Question 8

According to the text, culture is:

Accepted Answer

A) learned, interrelated and shared. 
B) learned, interrelated and mixed. 
C) learned, interrelated and empty. 
D) learned, interrelated and passive. 
E) learned, interrelated and static. 
A) learned, interrelated and shared. 
B) learned, interrelated and mixed. 
C) learned, interrelated and empty. 
D) learned, interrelated and passive. 
E) learned, interrelated and static.

Question 9

Below is a list of elements from culture that matter to international marketers.Pick the item that is likely to matter the least in doing business with a foreign culture.

Accepted Answer

A) material life. 
B) political party affiliation. 
C) language. 
D) religion. 
E) education. 
A) material life. 
B) political party affiliation. 
C) language. 
D) religion. 
E) education.

Question 10

One powerful indicator of the education level is a country's _____ rate.

Accepted Answer

A) high school graduation 
B) college graduation 
C) birth 
D) death 
E) illiteracy 
A) high school graduation 
B) college graduation 
C) birth 
D) death 
E) illiteracy

Question 11

Most nations do not contain different subgroups (subcultures) within their borders.

Accepted Answer

A) True 
 B)False

Question 12

With respect to Hofstede's cultural classification scheme, ______________ describes the degree to which people's image is defined in terms of "me" versus "we."

Accepted Answer

A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism 
A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism

Question 13

Poor transportation and distribution infrastructure in many developing countries would be examples of:

Accepted Answer

A) investment requirements. 
B) technology gaps tied to material life. 
C) governmental corruption that must be dealt with. 
D) government ineptitude. 
E) different value systems. 
A) investment requirements. 
B) technology gaps tied to material life. 
C) governmental corruption that must be dealt with. 
D) government ineptitude. 
E) different value systems.

Question 14

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer structured situations with clear rules over unstructured ones.

Accepted Answer

A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism 
A) power distance 
B) uncertainty avoidance 
C) individualism 
D) masculinity 
E) long-termism

Question 15

In today's global digital environment, companies also need to be sensitive on how marketing initiatives in one market may affect their image in other markets

Accepted Answer

A) True 
 B)False

Question 16

________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within a society.

Accepted Answer

The answer of ________________ primarily refers to the technologies that...

Question 17

According to the text, religions embrace three elements:

Accepted Answer

A) lifestyle, a standardized organization, and moral rules of good behavior. 
B) travel, a standardized organization, and moral rules of good behavior. 
C) discussion, a standardized organization, and moral rules of good behavior. 
D) explanation, a standardized organization, and moral rules of good behavior. 
E) interaction, a standardized organization, and moral rules of good behavior. 
A) lifestyle, a standardized organization, and moral rules of good behavior. 
B) travel, a standardized organization, and moral rules of good behavior. 
C) discussion, a standardized organization, and moral rules of good behavior. 
D) explanation, a standardized organization, and moral rules of good behavior. 
E) interaction, a standardized organization, and moral rules of good behavior.

Question 18

Wal-Mart is very strong in Germany.

Accepted Answer

A) True 
 B)False

Question 19

An example of a high power distance country would be:

Accepted Answer

A) Germany 
B) Britain 
C) United States 
D) Canada 
E) Mexico 
A) Germany 
B) Britain 
C) United States 
D) Canada 
E) Mexico

Question 20

Since China has around 300 million children, they are often treated as:

Accepted Answer

A) little emperors and empresses. 
B) super children. 
C) smart children. 
D) a tax burden. 
E) food liability. 
A) little emperors and empresses. 
B) super children. 
C) smart children. 
D) a tax burden. 
E) food liability.

The consumer research literature identifies three kinds of reference groups: membership groups, anticipatory groups, and

In collectivist societies, the interests of the ____________ take center stage.

Children in China impact consumption patterns because of all but which:

________________ is a global study of sociocultural changes conducted by a network of social scientists at leading universities worldwide.

In Islam, these animals are considered unclean.

Companies that ignore cultural needs often:

Cultures may be found within national borders.

According to the text, culture is:

Below is a list of elements from culture that matter to international marketers.Pick the item that is likely to matter the least in doing business with a foreign culture.

One powerful indicator of the education level is a country's _____ rate.

Most nations do not contain different subgroups (subcultures) within their borders.

With respect to Hofstede's cultural classification scheme, ______________ describes the degree to which people's image is defined in terms of "me" versus "we."

Poor transportation and distribution infrastructure in many developing countries would be examples of:

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer structured situations with clear rules over unstructured ones.

In today's global digital environment, companies also need to be sensitive on how marketing initiatives in one market may affect their image in other markets

________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within a society.

According to the text, religions embrace three elements:

Wal-Mart is very strong in Germany.

An example of a high power distance country would be:

Since China has around 300 million children, they are often treated as:

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 4: Global Cultural Environment and Buying Behavior

The consumer research literature identifies three kinds of reference groups: membership groups, anticipatory groups, and

In collectivist societies, the interests of the ____________ take center stage.

Children in China impact consumption patterns because of all but which:

________________ is a global study of sociocultural changes conducted by a network of social scientists at leading universities worldwide.

In Islam, these animals are considered unclean.

Companies that ignore cultural needs often:

Cultures may be found within national borders.

According to the text, culture is:

Below is a list of elements from culture that matter to international marketers.Pick the item that is likely to matter the least in doing business with a foreign culture.

One powerful indicator of the education level is a country's _____ rate.

Most nations do not contain different subgroups (subcultures) within their borders.

With respect to Hofstede's cultural classification scheme, ______________ describes the degree to which people's image is defined in terms of "me" versus "we."

Poor transportation and distribution infrastructure in many developing countries would be examples of:

With respect to Hofstede's cultural classification scheme, ______________ refers to the extent to which people in a given culture prefer structured situations with clear rules over unstructured ones.

In today's global digital environment, companies also need to be sensitive on how marketing initiatives in one market may affect their image in other markets

________________ primarily refers to the technologies that are used to produce, distribute, and consume goods and services within a society.

According to the text, religions embrace three elements:

Wal-Mart is very strong in Germany.

An example of a high power distance country would be:

Since China has around 300 million children, they are often treated as:

Globalization Imperative

Economic Environment

Financial Environment

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters