Exam 17: Planning, Organization, and Control of Global Marketing Operations

All of the following are benefits of the global product division structure except:

A(n) _____ can be described as being where country and regional managers look at strategic issues from multiple perspectives.

The first step in any control process should be to:

The regional headquarters functions as a "switchboard" between the product divisions and the country managers.

As a profile of a twenty-first century country manager, the _____ in large, mature markets whose tasks include handling government relations and legal compliance and maintaining good relations with large, local customers.

The _____ form of corporate culture is distinguished by an embodiment of a long socialization process; strong, power norms; and a defined set of internalized controls.

Certain support and administrative tasks are often done more efficiently at the regional level instead of locally.Regional headquarters might fulfill support functions like after-sales services, product development, and market research.

The Stopford-Wells international structural stages model shows the relationship between the MNCs' networks and their overseas productivity.

As a profile of a twenty-first century country manager, _____ is a team player with profit and loss responsibility for a small- to medium-sized country.Team-manship is key here.

The global product structure is most appropriate for companies whose product line is not too diverse and does not need a large amount of adaptation to local country needs.

A series of key criteria impact global organizations and their organizational designs.All of the following would be major firm-specific factors on the organizational design decision and structure except:

Most companies that engage in global marketing will initially start off by establishing a(n):

All of the following are parts (or basic building blocks) of a formal control system except:

As international sales grow, the organizational structure will evolve to mirror the growing importance of the firm's _____ activities.

Several management theorists have made an attempt to come up with the "right" fit between the MNC's environment (internal and external) and the organizational setup.One popular model examines the relationship between organizational structure, _____, and the importance of foreign sales to the company (as a share of total sales).

According to the Stopford and Wells model, as foreign sales expand without an increase in the firm's foreign product assortment diversity, the company will most likely switch to a _____ structure.

Under the _____ design of global activities organization, the company uses the option of integrating two approaches so there is a dual chain of command.

Clan cultures embody a long socialization process, strong powerful norms, and a defined set of internalized controls.

The main purpose of a _____ is to ensure that the behaviors of the various parties within the organization are in line with the company's strategic goals.

Which of the following organizational structures is most appropriate for the high-tech company with highly complex products or MNCs with a much diversified product portfolio?