Question 1

Traditionally, _____ has been concentrated in the headquarters country of a global company.

Accepted Answer

A) hiring and firing 
B) human resources 
C) manufacturing 
D) research and development 
E) none of the above 
A) hiring and firing 
B) human resources 
C) manufacturing 
D) research and development 
E) none of the above

Question 2

Multinational firms using profit gained in a market where they have a strong competitive position to beef up their competitive position in a weak market is referred to as the:

Accepted Answer

A) cross-exploration of markets. 
B) cross-harmonization of markets. 
C) cross-homogenization of markets. 
D) cross-subsidization of markets. 
E) none of the above. 
A) cross-exploration of markets. 
B) cross-harmonization of markets. 
C) cross-homogenization of markets. 
D) cross-subsidization of markets. 
E) none of the above.

Question 3

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

Accepted Answer

A) standardized packaging. 
B) customized products. 
C) using old products from one market for another. 
D) hiring more workers. 
E) eliminating warranties. 
A) standardized packaging. 
B) customized products. 
C) using old products from one market for another. 
D) hiring more workers. 
E) eliminating warranties.

Question 4

_____ is the second largest e-commerce market in the world.

Accepted Answer

A) Ireland 
B) China 
C) Singapore 
D) Taiwan 
E) US 
A) Ireland 
B) China 
C) Singapore 
D) Taiwan 
E) US

Question 5

BMW of Germany and Volvo of Sweden are examples of companies using a(n) _____ strategy to achieve success.

Accepted Answer

A) product differentiation 
B) cost leader 
C) price leader 
D) innovator 
E) niche 
A) product differentiation 
B) cost leader 
C) price leader 
D) innovator 
E) niche

Question 6

Research has shown that the marketplace has become a virtual _____ for Japanese companies to gain production and marketing experience, as well as to perfect technology.

Accepted Answer

A) human laboratory 
B) marketing laboratory 
C) psychological laboratory 
D) R&D laboratory 
E) promotions laboratory 
A) human laboratory 
B) marketing laboratory 
C) psychological laboratory 
D) R&D laboratory 
E) promotions laboratory

Question 7

There is a huge middle-class being developed in Big Emerging Markets (BEMs).

Accepted Answer

A) True 
 B)False

Question 8

A _____ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

Accepted Answer

A) lead market 
B) slow market 
C) backward market 
D) grey market 
E) black market 
A) lead market 
B) slow market 
C) backward market 
D) grey market 
E) black market

Question 9

Lead markets represent countries where innovations in particular industries are prone to take place.All of the following are examples of lead countries except:

Accepted Answer

A) the United States in smartphones. 
B) Japan in fax machines. 
C) Germany for industrial control equipment. 
D) France for fashion clothing and perfume. 
E) Canada for computer hardware. 
A) the United States in smartphones. 
B) Japan in fax machines. 
C) Germany for industrial control equipment. 
D) France for fashion clothing and perfume. 
E) Canada for computer hardware.

Question 10

Industry globalization forces include the following except:

Accepted Answer

A) cost forces. 
B) market forces. 
C) social forces. 
D) government forces. 
E) competitive forces. 
A) cost forces. 
B) market forces. 
C) social forces. 
D) government forces. 
E) competitive forces.

Question 11

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among employees, suppliers, independent contractors, and distributors.This would be an example of which of the following organizational forms?

Accepted Answer

A) vertical 
B) horizontal 
C) matrix 
D) consensus 
E) e-company 
A) vertical 
B) horizontal 
C) matrix 
D) consensus 
E) e-company

Question 12

All of the following might be considered as being competitive globalization forces except:

Accepted Answer

A) high imports and exports. 
B) compatible technical standards. 
C) competitors from different continents and countries. 
D) interdependent countries. 
E) globalized competitors. 
A) high imports and exports. 
B) compatible technical standards. 
C) competitors from different continents and countries. 
D) interdependent countries. 
E) globalized competitors.

Question 13

The firm is essentially a collection of activities that are performed to design, procure materials, produce, market, deliver, and support its product.This set of interrelated corporate activities is called the _____.

Accepted Answer

The answer of The firm is essentially a collection of...

Question 14

Competitive globalization forces do not raise the globalization potential of their industry.

Accepted Answer

A) True 
 B)False

Question 15

The basic premise of hypercompetition is the Schumpeterian view that the secret to success is coordination of competition by negotiation, cooperation, and alliance.

Accepted Answer

A) True 
 B)False

Question 16

This company has now adopted blockchain technology into its supply chain management for its global cargo shipments.

Accepted Answer

A) Amazon 
B) FedEx 
C) US Postal Service 
D) General Motors 
E) United Parcel Service 
A) Amazon 
B) FedEx 
C) US Postal Service 
D) General Motors 
E) United Parcel Service

Question 17

In global competition, _____ companies may be vulnerable to large-scale operators.

Accepted Answer

A) demand-oriented 
B) niche players 
C) supply-oriented 
D) technology-oriented 
E) consumer-oriented 
A) demand-oriented 
B) niche players 
C) supply-oriented 
D) technology-oriented 
E) consumer-oriented

Question 18

A new technology, called internet of things (IoT), is being developed to better cope with cybersecurity.

Accepted Answer

A) True 
 B)False

Question 19

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

Accepted Answer

Recent research has shown that the numbe

Question 20

By 2014, Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

Accepted Answer

A) hybrid industry. 
B) global industry. 
C) transcontinental industry. 
D) supercompetitive industry. 
E) expert industry. 
A) hybrid industry. 
B) global industry. 
C) transcontinental industry. 
D) supercompetitive industry. 
E) expert industry.

Traditionally, _____ has been concentrated in the headquarters country of a global company.

Multinational firms using profit gained in a market where they have a strong competitive position to beef up their competitive position in a weak market is referred to as the:

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

_____ is the second largest e-commerce market in the world.

BMW of Germany and Volvo of Sweden are examples of companies using a(n) _____ strategy to achieve success.

Research has shown that the marketplace has become a virtual _____ for Japanese companies to gain production and marketing experience, as well as to perfect technology.

There is a huge middle-class being developed in Big Emerging Markets (BEMs).

A _____ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

Lead markets represent countries where innovations in particular industries are prone to take place.All of the following are examples of lead countries except:

Industry globalization forces include the following except:

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among employees, suppliers, independent contractors, and distributors.This would be an example of which of the following organizational forms?

All of the following might be considered as being competitive globalization forces except:

The firm is essentially a collection of activities that are performed to design, procure materials, produce, market, deliver, and support its product.This set of interrelated corporate activities is called the _____.

Competitive globalization forces do not raise the globalization potential of their industry.

The basic premise of hypercompetition is the Schumpeterian view that the secret to success is coordination of competition by negotiation, cooperation, and alliance.

This company has now adopted blockchain technology into its supply chain management for its global cargo shipments.

In global competition, _____ companies may be vulnerable to large-scale operators.

A new technology, called internet of things (IoT), is being developed to better cope with cybersecurity.

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

By 2014, Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 8: Global Marketing Strategies

Traditionally, _____ has been concentrated in the headquarters country of a global company.

Multinational firms using profit gained in a market where they have a strong competitive position to beef up their competitive position in a weak market is referred to as the:

Which of the following are ways that cost reduction can be achieved by following a program of global marketing?

_____ is the second largest e-commerce market in the world.

BMW of Germany and Volvo of Sweden are examples of companies using a(n) _____ strategy to achieve success.

Research has shown that the marketplace has become a virtual _____ for Japanese companies to gain production and marketing experience, as well as to perfect technology.

There is a huge middle-class being developed in Big Emerging Markets (BEMs).

A _____ is where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

Lead markets represent countries where innovations in particular industries are prone to take place.All of the following are examples of lead countries except:

Industry globalization forces include the following except:

An increasing number of multinational firms have begun to use internal Web servers on the Internet to facilitate communications and transactions among employees, suppliers, independent contractors, and distributors.This would be an example of which of the following organizational forms?

All of the following might be considered as being competitive globalization forces except:

The firm is essentially a collection of activities that are performed to design, procure materials, produce, market, deliver, and support its product.This set of interrelated corporate activities is called the _____.

Competitive globalization forces do not raise the globalization potential of their industry.

The basic premise of hypercompetition is the Schumpeterian view that the secret to success is coordination of competition by negotiation, cooperation, and alliance.

This company has now adopted blockchain technology into its supply chain management for its global cargo shipments.

In global competition, _____ companies may be vulnerable to large-scale operators.

A new technology, called internet of things (IoT), is being developed to better cope with cybersecurity.

Relate the concepts of interdependency and standardization to one another.Indicate the strategic implications of the terms.

By 2014, Honda boosted its North American production capacity by 40 percent.This would be an example of a firm that sees itself as being in a(n):

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters