Question 1

Backward innovation and reverse innovation are the same thing.

Accepted Answer

A) True 
 B)False

Question 2

Iran is a member of the Next Eleven.

Accepted Answer

A) True 
 B)False

Question 3

The BOP:

Accepted Answer

A) constitutes a majority of the world's population, at 4 billion people. 
B) generates $2 an hour in wages. 
C) is found mostly in the western hemisphere. 
D) does not offer opportunities for MNCs. 
E) is a viable market for only small firms with very cheap products. 
A) constitutes a majority of the world's population, at 4 billion people. 
B) generates $2 an hour in wages. 
C) is found mostly in the western hemisphere. 
D) does not offer opportunities for MNCs. 
E) is a viable market for only small firms with very cheap products.

Question 4

Compared to developed countries, segments in emerging markets are

Accepted Answer

A) Enormous 
B) much courser, less fine level of segmentation 
C) harder to reach because media options are not as well developed 
D) less wealthy 
E) all of the above 
A) Enormous 
B) much courser, less fine level of segmentation 
C) harder to reach because media options are not as well developed 
D) less wealthy 
E) all of the above

Question 5

Populations in EMs tend to be fairly old in terms of the median age.

Accepted Answer

A) True 
 B)False

Question 6

Describe the characteristics that define emerging markets.

Accepted Answer

All emerging markets tend to have the fo

Question 7

Most emerging market countries have a shortage of skilled labor but do have adequate raw materials and utilities.

Accepted Answer

A) True 
 B)False

Question 8

No companies from emerging market countries have made it to the Fortune Global 500 list.

Accepted Answer

A) True 
 B)False

Question 9

The Next Eleven:

Accepted Answer

A) are countries largely based in Latin America 
B) consists of a diverse group of emerging markets. 
C) constitute their own trade bloc. 
D) are all located in Asia. 
E) none of the above 
A) are countries largely based in Latin America 
B) consists of a diverse group of emerging markets. 
C) constitute their own trade bloc. 
D) are all located in Asia. 
E) none of the above

Question 10

Transition economies are those that are moving from very poor to more developed.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a reason why push strategies often succeed in emerging markets?

Accepted Answer

A) more frequent shopping than in developed countries 
B) heavy reliance on retailer recommendations about brands 
C) significant distributor power 
D) numerous opportunities for brand switching 
E) all of the above 
A) more frequent shopping than in developed countries 
B) heavy reliance on retailer recommendations about brands 
C) significant distributor power 
D) numerous opportunities for brand switching 
E) all of the above

Question 12

Why might pull strategies aimed at consumers in emerging markets not be very successful?

Accepted Answer

A) Mass media may not reach all areas of a country evenly 
B) Literacy can be uneven among targeted populations 
C) Mass media can be less effective in the emerging markets with a wide range of customer groups and viewing habits. 
D) All of the above apply. 
E) None of the above apply 
A) Mass media may not reach all areas of a country evenly 
B) Literacy can be uneven among targeted populations 
C) Mass media can be less effective in the emerging markets with a wide range of customer groups and viewing habits. 
D) All of the above apply. 
E) None of the above apply

Question 13

When would emerging market companies use a dodge strategy?

Accepted Answer

A) when its assets are transferable 
B) when there is little pressure to globalize 
C) when industry pressure is high 
D) when assets are only valuable in the home market 
E) both c and d 
A) when its assets are transferable 
B) when there is little pressure to globalize 
C) when industry pressure is high 
D) when assets are only valuable in the home market 
E) both c and d

Question 14

Which of the following is not a common risk when entering emerging markets?

Accepted Answer

A) product piracy 
B) enforcing property rights 
C) well-developed marketing infrastructure 
D) antitrust laws 
E) government intervention 
A) product piracy 
B) enforcing property rights 
C) well-developed marketing infrastructure 
D) antitrust laws 
E) government intervention

Question 15

For categories that are novel to the local consumers, marketing activities must accomplish several tasks:

Accepted Answer

A) raising brand awareness. 
B) educating customers about product use and benefits. 
C) creating brand image. 
D) gaining loyalty. 
E) all of the above 
A) raising brand awareness. 
B) educating customers about product use and benefits. 
C) creating brand image. 
D) gaining loyalty. 
E) all of the above

Question 16

Direct selling in emerging markets:

Accepted Answer

A) is attractive because of the rapid growth of internet sales. 
B) works for B2B sales, with the support of the internet. 
C) is valuable in countries where face-to-face sales are common. 
D) fills in for the absence of a suitable distribution infrastructure 
E) all of the above 
A) is attractive because of the rapid growth of internet sales. 
B) works for B2B sales, with the support of the internet. 
C) is valuable in countries where face-to-face sales are common. 
D) fills in for the absence of a suitable distribution infrastructure 
E) all of the above

Question 17

Turkey is a member of the Next Eleven.

Accepted Answer

A) True 
 B)False

Question 18

One of the ten largest shopping malls in the world is in Iran.

Accepted Answer

A) True 
 B)False

Question 19

Hindustan Unilever is a major corporation doing business in India.

Accepted Answer

A) True 
 B)False

Question 20

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant.Which of these is not one of those reasons?

Accepted Answer

A) reduced profits because the market is already gone 
B) fewer pitfalls as the follower can see the mistakes of the first-mover 
C) better developed marketing channels 
D) competitive response from other MNCs and local competitors 
E) none of the above 
A) reduced profits because the market is already gone 
B) fewer pitfalls as the follower can see the mistakes of the first-mover 
C) better developed marketing channels 
D) competitive response from other MNCs and local competitors 
E) none of the above

Backward innovation and reverse innovation are the same thing.

Iran is a member of the Next Eleven.

The BOP:

Compared to developed countries, segments in emerging markets are

Populations in EMs tend to be fairly old in terms of the median age.

Describe the characteristics that define emerging markets.

Most emerging market countries have a shortage of skilled labor but do have adequate raw materials and utilities.

No companies from emerging market countries have made it to the Fortune Global 500 list.

The Next Eleven:

Transition economies are those that are moving from very poor to more developed.

Which of the following is a reason why push strategies often succeed in emerging markets?

Why might pull strategies aimed at consumers in emerging markets not be very successful?

When would emerging market companies use a dodge strategy?

Which of the following is not a common risk when entering emerging markets?

For categories that are novel to the local consumers, marketing activities must accomplish several tasks:

Direct selling in emerging markets:

Turkey is a member of the Next Eleven.

One of the ten largest shopping malls in the world is in Iran.

Hindustan Unilever is a major corporation doing business in India.

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant.Which of these is not one of those reasons?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Backward innovation and reverse innovation are the same thing.

Iran is a member of the Next Eleven.

The BOP:

Compared to developed countries, segments in emerging markets are

Populations in EMs tend to be fairly old in terms of the median age.

Describe the characteristics that define emerging markets.

Most emerging market countries have a shortage of skilled labor but do have adequate raw materials and utilities.

No companies from emerging market countries have made it to the Fortune Global 500 list.

The Next Eleven:

Transition economies are those that are moving from very poor to more developed.

Which of the following is a reason why push strategies often succeed in emerging markets?

Why might pull strategies aimed at consumers in emerging markets not be very successful?

When would emerging market companies use a dodge strategy?

Which of the following is not a common risk when entering emerging markets?

For categories that are novel to the local consumers, marketing activities must accomplish several tasks:

Direct selling in emerging markets:

Turkey is a member of the Next Eleven.

One of the ten largest shopping malls in the world is in Iran.

Hindustan Unilever is a major corporation doing business in India.

There are many reasons why a company might prefer to be a follower in a new market, not a first entrant.Which of these is not one of those reasons?

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters