Question 1

Package design in emerging markets can ignore the feature of _____.

Accepted Answer

A) sturdiness 
B) cost-effective materials freshness 
C) sustainability 
D) none of the above 
A) sturdiness 
B) cost-effective materials freshness 
C) sustainability 
D) none of the above

Question 2

Iran is one of the BRIC nations.

Accepted Answer

A) True 
 B)False

Question 3

The BRIC nations:

Accepted Answer

A) are all rich in natural resources. 
B) are small countries with high income economies 
C) are expected to surpass the GDP of the G7 nations within 20 years. 
D) constitute a trade bloc. 
E) none of the above 
A) are all rich in natural resources. 
B) are small countries with high income economies 
C) are expected to surpass the GDP of the G7 nations within 20 years. 
D) constitute a trade bloc. 
E) none of the above

Question 4

Luckin Coffee in China does not accept cash.

Accepted Answer

A) True 
 B)False

Question 5

Product policies that have been pursued when entering emerging markets include

Accepted Answer

A) no adaptation-the risks and expense are too great. 
B) selling a narrow range of premium goods. 
C) pursuing backward innovation. 
D) anchoring the product entry with products near the end of their life cycle in the home market. 
E) all of the above 
A) no adaptation-the risks and expense are too great. 
B) selling a narrow range of premium goods. 
C) pursuing backward innovation. 
D) anchoring the product entry with products near the end of their life cycle in the home market. 
E) all of the above

Question 6

India is experiencing changes in its income pattern from pyramid to diamond.

Accepted Answer

A) True 
 B)False

Question 7

A common packaging choice for emerging markets is the development of smaller unit sizes and packages to support affordability.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a reason why distribution is difficult in emerging markets?

Accepted Answer

A) Local and rural areas can be hard to reach. 
B) Rural retailers often carry only a single brand for each category 
C) Distribution needs vary between urban and rural areas 
D) Distribution tends to be more labor intensive than in developed markets 
E) Local distributors' interest in the same goals as the MNC are aligned 
A) Local and rural areas can be hard to reach. 
B) Rural retailers often carry only a single brand for each category 
C) Distribution needs vary between urban and rural areas 
D) Distribution tends to be more labor intensive than in developed markets 
E) Local distributors' interest in the same goals as the MNC are aligned

Question 9

Selling obsolete goods in emerging markets:

Accepted Answer

A) runs a risk of consumer backlash 
B) should not be used because cutting edge products are often most highly favored in emerging markets. 
C) May have been more effective in a pre-internet age 
D) all the above 
A) runs a risk of consumer backlash 
B) should not be used because cutting edge products are often most highly favored in emerging markets. 
C) May have been more effective in a pre-internet age 
D) all the above

Question 10

The risks of entering emerging markets:

Accepted Answer

A) are financial, but only in terms of getting paid promptly and in full. 
B) are financial, but include both currency volatility and getting paid. 
C) are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D) are marketing and currency volatility driven. 
E) cover the entire spectrum of marketing and financial risks. 
A) are financial, but only in terms of getting paid promptly and in full. 
B) are financial, but include both currency volatility and getting paid. 
C) are marketing related only-we wouldn't enter a country where we couldn't get paid. 
D) are marketing and currency volatility driven. 
E) cover the entire spectrum of marketing and financial risks.

Question 11

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is not recommended for them?

Accepted Answer

A) Continue to use low cost sourcing in emerging markets. 
B) Sell only goods developed by home country R&D in emerging markets. 
C) Ignore emerging market branding strategies as being too elementary. 
D) Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E) None of the above are suggested. 
A) Continue to use low cost sourcing in emerging markets. 
B) Sell only goods developed by home country R&D in emerging markets. 
C) Ignore emerging market branding strategies as being too elementary. 
D) Do not invest in the mass markets of emerging economies as they will never amount to much revenue. 
E) None of the above are suggested.

Question 12

Entry strategies for emerging markets include _____.

Accepted Answer

A) export 
B) licensing 
C) joint venture 
D) direct investment 
E) all of the above 
A) export 
B) licensing 
C) joint venture 
D) direct investment 
E) all of the above

Question 13

Risk levels of entering emerging markets are higher than those for developed countries.

Accepted Answer

A) True 
 B)False

Question 14

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Accepted Answer

A) True 
 B)False

Question 15

Push strategies are more likely to be successful in emerging markets than pull strategies.

Accepted Answer

A) True 
 B)False

Question 16

The pricing strategy most likely to succeed in emerging markets is:

Accepted Answer

A) very low prices that everyone can afford-large volume makes up for low margins. 
B) premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C) cater to the growing middle class and raise prices as income goes up. 
D) saturate all price points with different products and make money at all levels. 
E) All of the above are equally viable. 
A) very low prices that everyone can afford-large volume makes up for low margins. 
B) premium pricing only-establish the image of quality and save money on not having to adapt the product for local sale. 
C) cater to the growing middle class and raise prices as income goes up. 
D) saturate all price points with different products and make money at all levels. 
E) All of the above are equally viable.

Package design in emerging markets can ignore the feature of _____.

Iran is one of the BRIC nations.

The BRIC nations:

Luckin Coffee in China does not accept cash.

Product policies that have been pursued when entering emerging markets include

India is experiencing changes in its income pattern from pyramid to diamond.

A common packaging choice for emerging markets is the development of smaller unit sizes and packages to support affordability.

Which of the following is not a reason why distribution is difficult in emerging markets?

Selling obsolete goods in emerging markets:

The risks of entering emerging markets:

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is not recommended for them?

Entry strategies for emerging markets include _____.

Risk levels of entering emerging markets are higher than those for developed countries.

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Push strategies are more likely to be successful in emerging markets than pull strategies.

The pricing strategy most likely to succeed in emerging markets is:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Package design in emerging markets can ignore the feature of _____.

Iran is one of the BRIC nations.

The BRIC nations:

Luckin Coffee in China does not accept cash.

Product policies that have been pursued when entering emerging markets include

India is experiencing changes in its income pattern from pyramid to diamond.

A common packaging choice for emerging markets is the development of smaller unit sizes and packages to support affordability.

Which of the following is not a reason why distribution is difficult in emerging markets?

Selling obsolete goods in emerging markets:

The risks of entering emerging markets:

MNCs are being threatened by new champions from the emerging markets.Which of the following strategies is not recommended for them?

Entry strategies for emerging markets include _____.

Risk levels of entering emerging markets are higher than those for developed countries.

Local autonomy should always be granted to distributors because they know the market better than the MNC.

Push strategies are more likely to be successful in emerging markets than pull strategies.

The pricing strategy most likely to succeed in emerging markets is:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters