Question 1

Emerging markets can be found in which of the following areas?

Accepted Answer

A) Africa 
B) Asia 
C) Latin America 
D) Eastern Europe 
E) All of the above 
A) Africa 
B) Asia 
C) Latin America 
D) Eastern Europe 
E) All of the above

Question 2

In emerging markets, waste treatment facilities are often inadequate.Therefore, packaging should ideally _____.

Accepted Answer

rely on local materi

Question 3

A package characteristic with perhaps greater significance in emerging markets than developed countries is _____.

Accepted Answer

A) refrigeration 
B) sustainability 
C) safety 
D) variety of sizes 
E) metal containers 
A) refrigeration 
B) sustainability 
C) safety 
D) variety of sizes 
E) metal containers

Question 4

Because emerging markets have underdeveloped infrastructure:

Accepted Answer

A) they cannot afford the best products from MNCs. 
B) they do not have to overcome legacy technology and can leapfrog it. 
C) they are more eager to adopt new products. 
D) R&D efforts are centered in these markets to generate new ideas. 
E) distribution channels will be easier to set up. 
A) they cannot afford the best products from MNCs. 
B) they do not have to overcome legacy technology and can leapfrog it. 
C) they are more eager to adopt new products. 
D) R&D efforts are centered in these markets to generate new ideas. 
E) distribution channels will be easier to set up.

Question 5

The requests of market distributors seeking exclusive territories in emerging markets should:

Accepted Answer

A) be told yes, on a temporary basis. 
B) often be denied, because this policy can retard rapid market development. 
C) be ignored-we will set up a company-owned distribution network. 
D) be told no territories exist-everyone can sell everywhere, and the winner gets the final contract. 
E) none of the above 
A) be told yes, on a temporary basis. 
B) often be denied, because this policy can retard rapid market development. 
C) be ignored-we will set up a company-owned distribution network. 
D) be told no territories exist-everyone can sell everywhere, and the winner gets the final contract. 
E) none of the above

Question 6

Describe the communication challenges faced when entering emerging markets.

Accepted Answer

The biggest challenge is how to educate

Question 7

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

Accepted Answer

A) True 
 B)False

Question 8

The pharmaceutical company Pfizer, as an example, benefits from the belief in much of the developing world that branded medicines are worth paying a premium for because they are perceived to be safer and more effective than generics.

Accepted Answer

A) True 
 B)False

Question 9

Hindustan Lever decided that its product line should include:

Accepted Answer

A) only products for the rich, so it could charge a premium. 
B) products for all three major segments: affluent, middle income, and low income. 
C) low income only, to capture the entire lower end as loyal customers for the future. 
D) only the middle income, as they were ignored by other firms. 
E) both the middle and upper income groups, as profit margins were viable there. 
A) only products for the rich, so it could charge a premium. 
B) products for all three major segments: affluent, middle income, and low income. 
C) low income only, to capture the entire lower end as loyal customers for the future. 
D) only the middle income, as they were ignored by other firms. 
E) both the middle and upper income groups, as profit margins were viable there.

Question 10

Which of these does not describe the BRIC nations?

Accepted Answer

A) They consist of Brazil, Russia, India and China. 
B) They have large populations. 
C) They constitute almost 15 percent of world GDP. 
D) They are developed countries. 
E) All have growing economies. 
A) They consist of Brazil, Russia, India and China. 
B) They have large populations. 
C) They constitute almost 15 percent of world GDP. 
D) They are developed countries. 
E) All have growing economies.

Question 11

Compared to developed countries, distribution also tends to be much more labor intensive in Ems.

Accepted Answer

A) True 
 B)False

Question 12

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

Accepted Answer

Options could include the following:
a.S

Question 13

What are the strategic options for emerging market firms in global marketing to use to stave off multinational companies? Under what conditions would each be suggested?

Accepted Answer

The four strategies are dodger, contende

Question 14

BRIC stands for "big, rich, independent countries".

Accepted Answer

A) True 
 B)False

Question 15

Emerging markets are not a tempting target for MNCs.

Accepted Answer

A) True 
 B)False

Question 16

Significant companies from emerging markets are leaders in which of these industries?

Accepted Answer

A) smart phones 
B) computers 
C) beer 
D) cars 
E) all of the above 
A) smart phones 
B) computers 
C) beer 
D) cars 
E) all of the above

Question 17

Which of the following nations is not a member of the Next Eleven?

Accepted Answer

A) Malaysia 
B) Indonesia 
C) Egypt 
D) Mexico 
E) Nigeria 
A) Malaysia 
B) Indonesia 
C) Egypt 
D) Mexico 
E) Nigeria

Question 18

The bulk of the revenues earned by some MNCs come from emerging markets.

Accepted Answer

A) True 
 B)False

Question 19

When competing with the new champions from emerging markets, MNCs:

Accepted Answer

A) should give up-the new champions have cheaper labor and the latest technology 
B) can ignore the new champions-they are only effective in emerging markets 
C) should focus on the high end of the market and leave the rest to the local companies 
D) sometimes buy out local rivals and use them to challenge the new champion in the home market 
E) none of the above 
A) should give up-the new champions have cheaper labor and the latest technology 
B) can ignore the new champions-they are only effective in emerging markets 
C) should focus on the high end of the market and leave the rest to the local companies 
D) sometimes buy out local rivals and use them to challenge the new champion in the home market 
E) none of the above

Question 20

A manually operated sewing machine would:

Accepted Answer

A) be a backward innovation. 
B) be an example of a product life cycle extension. 
C) be rejected in emerging markets as not being modern enough. 
D) be too difficult to operate. 
E) likely have the idea copied as soon as it hit the market. 
A) be a backward innovation. 
B) be an example of a product life cycle extension. 
C) be rejected in emerging markets as not being modern enough. 
D) be too difficult to operate. 
E) likely have the idea copied as soon as it hit the market.

Emerging markets can be found in which of the following areas?

In emerging markets, waste treatment facilities are often inadequate.Therefore, packaging should ideally _____.

A package characteristic with perhaps greater significance in emerging markets than developed countries is _____.

Because emerging markets have underdeveloped infrastructure:

The requests of market distributors seeking exclusive territories in emerging markets should:

Describe the communication challenges faced when entering emerging markets.

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

The pharmaceutical company Pfizer, as an example, benefits from the belief in much of the developing world that branded medicines are worth paying a premium for because they are perceived to be safer and more effective than generics.

Hindustan Lever decided that its product line should include:

Which of these does not describe the BRIC nations?

Compared to developed countries, distribution also tends to be much more labor intensive in Ems.

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

What are the strategic options for emerging market firms in global marketing to use to stave off multinational companies? Under what conditions would each be suggested?

BRIC stands for "big, rich, independent countries".

Emerging markets are not a tempting target for MNCs.

Significant companies from emerging markets are leaders in which of these industries?

Which of the following nations is not a member of the Next Eleven?

The bulk of the revenues earned by some MNCs come from emerging markets.

When competing with the new champions from emerging markets, MNCs:

A manually operated sewing machine would:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 18: Marketing Strategies for Emerging Markets

Emerging markets can be found in which of the following areas?

In emerging markets, waste treatment facilities are often inadequate.Therefore, packaging should ideally _____.

A package characteristic with perhaps greater significance in emerging markets than developed countries is _____.

Because emerging markets have underdeveloped infrastructure:

The requests of market distributors seeking exclusive territories in emerging markets should:

Describe the communication challenges faced when entering emerging markets.

Billboards can be effective in reaching both rich and poor consumers in emerging markets.

The pharmaceutical company Pfizer, as an example, benefits from the belief in much of the developing world that branded medicines are worth paying a premium for because they are perceived to be safer and more effective than generics.

Hindustan Lever decided that its product line should include:

Which of these does not describe the BRIC nations?

Compared to developed countries, distribution also tends to be much more labor intensive in Ems.

There are some commonly held beliefs about marketing mix strategy that have been proven to be less than optimal.Identify some of these.

What are the strategic options for emerging market firms in global marketing to use to stave off multinational companies? Under what conditions would each be suggested?

BRIC stands for "big, rich, independent countries".

Emerging markets are not a tempting target for MNCs.

Significant companies from emerging markets are leaders in which of these industries?

Which of the following nations is not a member of the Next Eleven?

The bulk of the revenues earned by some MNCs come from emerging markets.

When competing with the new champions from emerging markets, MNCs:

A manually operated sewing machine would:

Globalization Imperative

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters