Question 1

When a country's per capita income is below $10,000, consumers spend most of their income on:

Accepted Answer

A) food and other necessities. 
B) higher education. 
C) electronic appliances. 
D) buying houses. 
E) foreign travel. 
A) food and other necessities. 
B) higher education. 
C) electronic appliances. 
D) buying houses. 
E) foreign travel.

Question 2

In 2018, which country had the second largest number of large companies based there?

Accepted Answer

A) China 
B) Japan 
C) Germany 
D) United States 
E) Britain 
A) China 
B) Japan 
C) Germany 
D) United States 
E) Britain

Question 3

BEM refers to:

Accepted Answer

A) British Empire Markets 
B) Big Emerging Markets 
C) Bi-annual Economic Measures 
D) Before Economic Migration 
A) British Empire Markets 
B) Big Emerging Markets 
C) Bi-annual Economic Measures 
D) Before Economic Migration

Question 4

Which of the following statements are true?

Accepted Answer

A) World merchandise trade averages the growth of twice the annual growth of global GDP 
B) Total merchandise trade volume has grown over 50% over the last five years 
C) Exports of commercial services are declining 
D) All of the above 
A) World merchandise trade averages the growth of twice the annual growth of global GDP 
B) Total merchandise trade volume has grown over 50% over the last five years 
C) Exports of commercial services are declining 
D) All of the above

Question 5

The term global epitomizes both the competitive pressure and expanding:

Accepted Answer

A) basic opportunities. 
B) social opportunities. 
C) physical opportunities 
D) market opportunities. 
E) bottom opportunities. 
A) basic opportunities. 
B) social opportunities. 
C) physical opportunities 
D) market opportunities. 
E) bottom opportunities.

Question 6

Around the world, industrial and commodity multinationals are scrambling to expand for more sales to China due to strong demand.

Accepted Answer

A) True 
 B)False

Question 7

Multinational companies (MNCs) are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

Accepted Answer

A) intra-firm trade 
B) interfirm trade 
C) bi-national trade 
D) poly-national 
E) geo-national 
A) intra-firm trade 
B) interfirm trade 
C) bi-national trade 
D) poly-national 
E) geo-national

Question 8

When was China's stock market crash?

Accepted Answer

A) 1997 
B) 2004 
C) Mid-2015 
D) Late 2018 
E) 2019 
A) 1997 
B) 2004 
C) Mid-2015 
D) Late 2018 
E) 2019

Question 9

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates strategies.

Accepted Answer

A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative 
A) proactive 
B) deductive 
C) constructive 
D) reactive 
E) participative

Question 10

Developing similar marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure refers to which of the following?

Accepted Answer

A) standardization efforts 
B) coordination across markets 
C) global integration 
D) none of the above 
A) standardization efforts 
B) coordination across markets 
C) global integration 
D) none of the above

Question 11

In general, a labor-abundant country (such as China) tends to specialize in labor-intensive industry and export labor-intensive products, and imports capital-intensive products.This statement is an illustration of the ____________________________ of comparative advantage.

Accepted Answer

A) commodity terms of trade theory 
B) supply and demand theory 
C) factor-sourcing theory 
D) factor endowment theory 
E) relative advantage theory 
A) commodity terms of trade theory 
B) supply and demand theory 
C) factor-sourcing theory 
D) factor endowment theory 
E) relative advantage theory

Question 12

Which of the following is a principle of international trade?

Accepted Answer

A) Japanese workers are more productive than any other workers in the world. 
B) Countries benefit from international trade. 
C) Manufacturers must be forced into international trade. 
D) Specialization is bad for international trade. 
E) Exchange rates are determined by the World Bank. 
A) Japanese workers are more productive than any other workers in the world. 
B) Countries benefit from international trade. 
C) Manufacturers must be forced into international trade. 
D) Specialization is bad for international trade. 
E) Exchange rates are determined by the World Bank.

Question 13

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

Accepted Answer

A) True 
 B)False

Question 14

In the consumption process, people around the world with per capita income of $20,000 and above have a pretty good _________________.

Accepted Answer

A) physical power 
B) political power 
C) purchasing power 
D) consumption power 
E) psychological power 
A) physical power 
B) political power 
C) purchasing power 
D) consumption power 
E) psychological power

Question 15

With respect to the international product cycle theory, which stage's orientation is primarily domestic in nature?

Accepted Answer

A) Growth 
B) Maturity 
C) Saturation 
D) Introduction 
E) Decline 
A) Growth 
B) Maturity 
C) Saturation 
D) Introduction 
E) Decline

Question 16

International trade consists of exports only.

Accepted Answer

A) True 
 B)False

Question 17

Preference similarity explains why:

Accepted Answer

A) monopoly power has grown tremendously. 
B) low cost producers can still enjoy economies of scale. 
C) profits are at an all-time high in the industrialized world. 
D) intra-industry trade has grown tremendously among the industrialized countries with similar income levels. 
E) comparative advantage theory works best in third world countries. 
A) monopoly power has grown tremendously. 
B) low cost producers can still enjoy economies of scale. 
C) profits are at an all-time high in the industrialized world. 
D) intra-industry trade has grown tremendously among the industrialized countries with similar income levels. 
E) comparative advantage theory works best in third world countries.

Question 18

According to the textbook, the process of globalization does not suffocate _________________, but rather liberates them from the ideological conformity of nationalism.

Accepted Answer

A) global cultures 
B) regional cultures 
C) Asian cultures 
D) dynamic cultures 
E) local cultures 
A) global cultures 
B) regional cultures 
C) Asian cultures 
D) dynamic cultures 
E) local cultures

Question 19

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g., the United States) tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

Accepted Answer

The answer of One rule of the ___________________ theory of...

Question 20

Dominant design leads to a "regional design".

Accepted Answer

A) True 
 B)False

When a country's per capita income is below $10,000, consumers spend most of their income on:

In 2018, which country had the second largest number of large companies based there?

BEM refers to:

Which of the following statements are true?

The term global epitomizes both the competitive pressure and expanding:

Around the world, industrial and commodity multinationals are scrambling to expand for more sales to China due to strong demand.

Multinational companies (MNCs) are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

When was China's stock market crash?

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates strategies.

Developing similar marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure refers to which of the following?

In general, a labor-abundant country (such as China) tends to specialize in labor-intensive industry and export labor-intensive products, and imports capital-intensive products.This statement is an illustration of the ____________________________ of comparative advantage.

Which of the following is a principle of international trade?

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

In the consumption process, people around the world with per capita income of $20,000 and above have a pretty good _________________.

With respect to the international product cycle theory, which stage's orientation is primarily domestic in nature?

International trade consists of exports only.

Preference similarity explains why:

According to the textbook, the process of globalization does not suffocate _________________, but rather liberates them from the ideological conformity of nationalism.

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g., the United States) tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

Dominant design leads to a "regional design".

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters

Exam 1: Globalization Imperative

When a country's per capita income is below $10,000, consumers spend most of their income on:

In 2018, which country had the second largest number of large companies based there?

BEM refers to:

Which of the following statements are true?

The term global epitomizes both the competitive pressure and expanding:

Around the world, industrial and commodity multinationals are scrambling to expand for more sales to China due to strong demand.

Multinational companies (MNCs) are increasingly managing the international trade flow within themselves.This phenomenon is called _________________.

When was China's stock market crash?

Responding to changes in the market and competitive environments by moving forward in a ________________ manner anticipates changes and then formulates strategies.

Developing similar marketing programs across different countries particularly with respect to product offering, promotional mix, price, and channel structure refers to which of the following?

In general, a labor-abundant country (such as China) tends to specialize in labor-intensive industry and export labor-intensive products, and imports capital-intensive products.This statement is an illustration of the ____________________________ of comparative advantage.

Which of the following is a principle of international trade?

The saturation of domestic markets in the industrialized economies has forced many companies to look for marketing opportunities beyond their national borders.

In the consumption process, people around the world with per capita income of $20,000 and above have a pretty good _________________.

With respect to the international product cycle theory, which stage's orientation is primarily domestic in nature?

International trade consists of exports only.

Preference similarity explains why:

According to the textbook, the process of globalization does not suffocate _________________, but rather liberates them from the ideological conformity of nationalism.

One rule of the ___________________ theory of comparative advantage is that that a capital-abundant country (e.g., the United States) tends to specialize in capital-intensive industry and export capital-intensive products (personal computers) and import labor-intensive products (desks).

Dominant design leads to a "regional design".

Economic Environment

Financial Environment

Global Cultural Environment and Buying Behavior

Political and Legal Environment

Global Marketing Research

Global Segmentation and Positioning

Global Marketing Strategies

Global Market Entry Strategies

Global Product Policy Decisions I: Developing New Products for Global Markets

Global Product Policy Decisions Ii: Marketing Products and Services

Global Pricing

Global Communication Strategies

Sales Management

Global Logistics and Distribution

Export and Import Management

Planning, Organization, and Control of Global Marketing Operations

Marketing Strategies for Emerging Markets

Global Marketing and the Internet

Sustainable Marketing in the Global Marketplace

Filters