Exam 12: Marketing Channels and Supply Chain Management

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -A condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals is referred to as _____.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -The process through which a firm attempts to control downstream distribution is called _____.

A soft drink manufacturer that contracts with local bottlers to produce and distribute products within a certain market area is practising selective distribution.

The dominant and controlling member of a marketing channel is called the channel captain.

Just-in-time production, RFID tags, and vendor-managed inventory systems have improved the efficiency with which inventory is tracked and stored.

When can an intermediary be eliminated from a marketing channel?

A home-furnishings distributor needs to ship products to another warehouse 500 kilometres away. The company vans are needed for local deliveries, so the warehouse must call an outside carrier to ship the products. What type of freight carrier will the company most likely call?

What form of transportation is in control of the largest share of the freight business as measured in tonne-kilometres?

What are customer-service standards?

What is the movement of products through more than one marketing channel to reach the same market called?

The terms "logistics" and "supply chain management" are used interchangeably because they are essentially the same thing.

Who is primarily responsible for achieving cooperation that resolves conflict among marketing channel members?

Which of the following is the most accurate statement concerning pipelines?

When it comes to warehouse location, it is almost always more efficient to have fewer but larger warehouses, even if they have to be spaced further apart.

Transportation and delivery expenses alone add roughly 10 percent to the cost of a product.

What is the difference between a retail cooperative and a wholesale-sponsored voluntary chain?

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -The process through which a manufacturer attempts to gain greater control over inputs in its production process is called _____.

Changing channel strategies can produce conflicts between established intermediaries and the new outlets for the products.

Management at Granger Industries is evaluating the company's distribution system to determine if cost-cutting measures will impact performance. Ralph, an employee with experience in annual cost-cutting negotiations, suggests the company consider synergies between elements of the distribution system instead of judging each activity on its own merits. What is Ralph trying to avoid with the cuts?

In addition to traditional drug stores, Dr. Scholl's foot care company has decided to market through home medical care supply centres and telemarketing to podiatrists. What is this an example of?