Exam 12: Marketing Channels and Supply Chain Management

John works for an ice-cream manufacturer. His department focuses on keeping the finished products fresh as well as ensuring that they reach the retailers on time as the products are highly perishable. In addition, his department decides on which flavours of ice-creams should be sent to which retailers in various trade areas. What is this an example of?

Which statement best illustrates a characteristic of private carriers?

What does distribution intensity refer to?

What is a cost that influences where a warehouse should be located?

What does the supply chain begin with?

What is one factor that would ordinarily result in a longer marketing channel?

What type of train bypasses intermediate terminals to speed up schedules and may carry a variety of commodities?

What does the term tonne-kilometre refer to?

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -Controlling part of the supply chain that involves raw materials, inbound logistics, and warehouse and storage facilities is called _____.

What are two factors that have made "unitizing" more feasible and popular?

The profit an intermediary earns depends on the product line. Typically, food wholesalers earn one percent, while durable goods wholesalers can earn five percent.

In transportation, the class rate is the standard, undiscounted rate for a specific commodity moving between any two points.

Discuss the two categories of channel conflict. Give an example of each.

An example of vertical conflict within the clothing industry would be when a firm such as Jones New York decides to sell its line of women's blazers direct to retailers, as opposed to distributing them via its usual wholesale channels.

Tractor trailers of products ride stacked on barges along a river. When they reach shore, they will be attached to truck cabs and driven to warehouses hundreds of kilometres away. What term refers to the first type of intermodal hauling?

What are bulky, low-unit-value commodities efficiently transported by?

Describe the concept of channel captain within the marketing channel.

Why does the trucking industry receive higher revenues per tonne shipped?

What type of train runs back and forth between a single loading point and a single destination to deliver one commodity?

Industrial distributors are brokers between the manufacturer and business user. The distributor will provide technical information and facilitate the order process, but title and possession transfer occur directly between the producer and the customer.