Exam 12: Marketing Channels and Supply Chain Management

What is managing warehouse and storage facilities a part of?

The last thing to do in selecting a marketing channel is to determine which type of channel will best meet both the seller's objectives and the distribution needs of customers.

The order process comprises four steps: credit check, record of sale, accounting entries, and order fulfillment.

Who is the dominant and controlling member of a marketing channel?

Common carriers can legally move freight via ground transportation only.

Which marketplace generally has the longest distribution channels?

How does direct selling as a marketing channel carry goods?

Companies maximize customer value created by the supply chain through upstream and downstream management.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -A VMS that achieves channel coordination when a dominant channel member exercises its power is called a(n) _____.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -An arrangement that requires a marketing intermediary to carry items other than those they want to sell is called a(n) _____.

Selective distribution helps control price cutting since relatively few dealers handle the firm's line.

A producer decides to advertise products on its website at reduced prices, while continuing to distribute products to its current retailer customer base. This decision is likely to result in horizontal channel conflict.

A manufacturer assigns national sales teams to sell to Walmart, Loblaw Companies, Sobeys, and other large retailers. Smaller retailers and wholesalers are sold through food brokers. In this situation, the manufacturer is utilizing dual distribution.

Wholesalers and retailers expect producers to sell directly to customers, particularly through the Internet, so there is no horizontal or vertical conflict between these parties.

Piggybacking is a transportation arrangement in which highway trailers and containers ride on railroad cars, combining the long-haul capacity of the train with the door-to-door flexibility of the truck.

Marketing channels facilitate the exchange process by increasing the number of market contacts necessary for a sale to take place.

A product warranty that instructs the owner to return the product to the dealer for repair or service in the event of failure during the warranty period creates a dual distribution channel for that product.

Inventory control is part of a company's accounting system but is often inaccurately considered part of the physical distribution system.

What is Radio Frequency Identification? What is its purpose?

The standardization of exchange transactions is an impossible goal for wholesalers because of the numbers of products and manufacturers in the marketplace.