Exam 12: Marketing Channels and Supply Chain Management

Service firms market primarily through long distribution channels.

In which decision area does physical distribution NOT extend beyond transportation?

One factor that encourages the use of pipelines is speed, with the average pipeline moving goods at a rate of 34 kilometres per hour.

Relatively standardized items that are also nonperishable and products with low unit costs pass through comparatively long channels of distribution.

Define and discuss the concept of suboptimization.

A franchise is a contractual arrangement in which a franchisor agrees to meet the operating requirements of a franchisee.

In the context of marketing channels, who do business purchasers usually prefer to buy from?

Business products tend to move through shorter marketing channels than consumer products due to concentration and comparatively few business purchasers.

What term refers to a planned marketing channel system that is designed to improve distribution efficiency and cost-effectiveness through functional integration?

Gray goods are products manufactured abroad under license from a Canadian firm and then sold in the Canadian market in competition with that firm's own domestic output.

What is the form of intermodal coordination in which motor carriers deliver shipments to air carriers that transport them between airports and then turn them over to motor carriers for local delivery?

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service is called _____.

What is the form of transportation that has the lowest transport cost per tonne?

Exclusive distribution allows greater market coverage than other distributions intensities because of the incentive dealers are provided by their market protection.

One of the reasons that reverse channels are becoming more important is because of environmental concerns and regulations.

Order processing is an important part of the warehousing element of physical distribution.

A telemarketer calling to sell season subscriptions for a local theatre company is a marketing intermediary between a not-for-profit organization and the consumer.

When is direct selling MOST common?

Logistics and customer service have an adversarial relationship in most organizations.

The producer-wholesaler-retailer-consumer distribution path is ideal for large companies with large budgets that can be used to train the wholesale sales force to sell their products most effectively.