Exam 12: Marketing Channels and Supply Chain Management

Because of increased fuel costs and motor tax rates, motor carriers receive less revenue per tonne shipped than other carriers.

Unitizing and containerizing are terms used in materials handling.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -Businesses that provide transportation services as for-hire carriers to the general public are called _____.

Perishables, vending machine products, and highly technical equipment tend to have shorter distribution channels, while low-unit-cost nonperishables tend to be distributed through longer channels.

List and explain the three levels of distribution intensity.

Customer-service standards set goals and define acceptable performance for the quality of service that a firm expects to deliver to its customers. The designers of the physical distribution systems must then try to attain these goals for the lowest possible cost.

Water carrier costs have continued to decline, making this mode of transportation the cheapest per tonne-kilometre of all the transportation means available.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -A VMS that coordinates channel activities through formal agreements among participants is called a(n) _____.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -The term _____ refers to the process of coordinating the flow of information, goods, and services among members of the marketing channel.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -refers to the movement of products through more than one channel to reach the firm's target market.

The supply chain is called the value chain because it is the sequence of activities that contributes to the creation and delivery of goods and services.

The terms "transportation" and "physical distribution" can be used interchangeably because these terms carry the same meaning.

Exclusive distribution allows manufacturers to control the image, pricing, promotions, and quality of their products.

Horizontal conflict causes problem between different types of marketing intermediaries that handle similar products.

When products move through more than one marketing channel to reach different target markets, it is called dual distribution.

What term refers to an organized group of components linked according to a plan for achieving specific distribution objectives?

What type of distribution has a limited number of marketing intermediaries in a geographic region?

Cynthia, a marketing director for a chemical company, is looking for an independent intermediary that will take title to the goods. Who is Cynthia looking for?

A traditional indirect marketing channel is the so-called "party plan," pioneered by Tupperware and Avon. It uses several intermediaries that bring consumers together to shop for a variety of goods in one place.

Piggyback, birdyback, and fishyback are all intermodal terms for motor carriers coordinating shipments with rail, air, and water carriers respectively.