Exam 12: Marketing Channels and Supply Chain Management

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -An organized system of marketing institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user is called a(n) _____.

Kellogg's, General Mills, and Post ship pallets of cereal to a food wholesaler's warehouse. The pallets are warehoused until the next day when an order from a grocery store is fulfilled. At this point, one-third of the cartons on each of the pallets are combined and loaded on a single pallet destined for the grocery store. The retailer will now have an assortment of cereals from different manufacturers, and the wholesaler will have completed the sorting function.

Which product would NOT be sold through a short channel?

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -is a marketing strategy in which a producer on its own establishes sales contact with its product's final users.

Small manufacturers often use agents to approach wholesalers and business users.

Approximately how many trucks cross the Canada-United States border each year?

What is dual distribution? What technological advances are increasing the use of dual distribution? Give two examples of dual distribution in the marketplace.

What is technology that uses a tiny chip with identification information that can be read by a scanner from a distance called?

Suboptimization results when managers of individual physical distribution functions seek to meet their overall customer service goal by meshing all physical distribution elements to achieve lowest total cost.

One of the goals of any marketing strategy should be to establish efficient logistical systems that, in conjunction with customer service, enhance the customer relationship.

What is the sequence of suppliers and activities that contributes to creating and delivering merchandise called?

Freight carriers are classified as common, contract, and institutional carriers.

The complete sequence of suppliers and activities that contribute to the creation and delivery of products is known as the supply chain.

What are the three forms of intermodal coordination?

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -Distribution of a product through all available channels is called _____.

The components of physical distribution are interrelated, with a weakness in one area supported by other areas without much stress on the process.

What would occur between KitchenAid and retailers if KitchenAid established an electronic storefront where customers could purchase mixers and accessories from the company's website?

Discuss the concept of protective packaging and materials handling.