Exam 3: The Marketing Environment, Ethics, and Social Responsibility

MedicaPlus, a pharmaceutical company, is finding it difficult to track and locate slow moving medicines. Pharmaceutical distributors have been complaining about the time it takes for their orders to arrive. What technology can be used effectively to shorten this waiting period, and easily locate and track items?

The gross domestic product (GDP) of a nation does not take into consideration the goods and services that are exported to foreign markets.

Managers of firms have traditionally focused on improving their relationship with the government and the general public as part of their social responsibility.

What is the latest trash that is overrunning Canadian landfill sites?

Pharmaceutical companies are often able to secure patents for new drugs. Which of the following best describes the outcome of these patents?

What does the "cooling-off" period allow?

What type of consumer income are marketers most interested in?

What is the term for the process of collecting information about the external marketing environment?

What is Kevin engaged in when he analyzes recent data from Statistics Canada to uncover new markets for his firm's product?

The existing Canadian legal framework was constructed in a logical, systematic manner, resulting in a coherent and easily understood body of laws.

People today are concerned about the environment and value time spent at home with family and friends.

Research and development efforts often influence changes to the technological environment.

A large pharmaceutical company invents a microchip that can be implanted in people with diabetes to provide time-released amounts of insulin. A patent for this invention will set up a temporary oligopoly for the company.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is the process of collecting information about the external marketing environment to identify and interpret potential trends.

Which product offering is an example of planned obsolescence?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -consists of marketing philosophies, policies, procedures, and actions that have the enhancement of society's welfare as a primary objective.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is a social force within the marketing environment that aids and protects the consumer by exerting pressures on the business and government.

In Canada, three major music companies receive 85 percent of recording revenues. These companies operate in what type of market structure?

Economic recovery can be described as a period when consumer spending begins to cautiously increase, while companies try to limit or reduce rising costs.

Deflationary periods can be downward spirals of price reductions, declining profit margins, and corporate cutbacks.