Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Marketing theory would define Tim Hortons and Starbucks as indirect competitors because some coffee drinkers are particular about the brands they purchase.

Relationships with customers, employees, government, vendors, and society form the basis of the social issues that confront contemporary marketers.

Not-for-profit organizations are not impacted by the rate of discretionary spending.

Discuss each of the consumer rights presented by U.S. President John Kennedy in 1962.

Environmental scanning collects external data, analyzes it, and determines whether the trends identified are opportunities or threats to the company.

During recent recessions, how have consumers shifted their buying patterns?

Explain how the adoption of new technology can improve marketing competitiveness.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -The _____ is an interactive process that occurs in the marketplace among marketers of directly competitive products, marketers of products that can be substituted for one another, and marketers competing for the consumer's purchasing power.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -involves campaigns that encourage people to adopt beneficial behaviors such as safe driving, eating more nutritious food, or improving the working conditions of people half a world away.

Planned obsolescence is a socially responsible behaviour as it keeps consumers using the most energy-efficient appliances, lightning, automobiles, and technology.

What is a critical issue facing governmental agencies regarding ethics in marketing research?

The relationship between marketing, society, and culture is called socio-economic theory.

When gasoline prices are high, many oil companies promote ways to save gas. What process can oil companies begin by providing tips on car maintenance, carpooling, and idling in traffic?

What component of the marketing mix raises numerous ethical questions from the general public?

Environmental management focuses on five environmental areas that include technical, geo-political, ecological, strategic, and informational.

What would monitoring local newspapers and television news shows for general information relating to a firm's business be an example of?

The decision of whether or not to compete should be based on a firm's resources, objectives, and expected profit potential.

Technological innovations create not only new goods and services but also entirely new industries.

Which area is NOT covered by the Competition Act?

To cope with the complex and changing political-legal environment, many large business firms maintain in-house legal departments.