Exam 3: The Marketing Environment, Ethics, and Social Responsibility

The Canadian Radio-television Telecommunications Commission regulates the Canadian broadcasting system and cable television systems, but not mobile telephones.

The basic consumer rights expounded by former U.S. President John Kennedy in 1962 include "the right to be safe," referring to the idea that the goods and services people buy should not be injurious in normal use.

A monopoly exists in an industry when there are a limited number of sellers and high start-up costs keep new competitors from entering.

Discuss the role of ethics in marketing research. Give examples of regulations that have been put in place to ensure ethical behaviour.

Seven firms-GM, Ford, Chrysler, Toyota, Honda, Kia, and Nissan-share more than 90 percent of all Canadian auto sales. Hence the Canadian auto market can be regarded as a monopoly.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is the amount of money people have to spend after buying necessities such as food, clothing, and housing.

What federal organization has the broadest powers of any organization to influence the assignment of patents and trademarks in Canada?

Marketing's relationship to its external environment has little effect on a firm's eventual success.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -procompetition is designed to prevent restraints on trade such as business monopolies.

Disposable and convenience products such as diapers, ballpoint pens, razors, and cameras can be considered green marketing products.

In today's social-cultural environment, consumerism is declining in scope and importance.

What activity is the government involved in when it advertises that smoking is becoming increasingly socially unacceptable?

Discuss, giving examples of each, the three types of competition in the marketplace.

Consumerism is the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressures on business.

After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent. In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

Define environmental scanning. What are the five components of the external marketing environment?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is a strategy of developing and distributing goods and services more quickly than other firms.

Alisha is working on a promotional campaign designed to take advantage of a newly identified target market. She is working on environmental management.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -Toyota's promotion of cars using hybrid technology is an example of _____.

The marketing activity that receives the most attention from those concerned with ethical considerations is product strategy.