Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting

Online surveys are less intrusive than telephone surveys and allow participants to respond at their leisure.

Match each item to the statement or sentence listed below. a.marketing research b.exploratory research c.secondary data d.primary data e.sampling f.hypothesis g.nonprobability sample h.interpretative research i.focus group j.marketing decision support system k.sales forecast l.jury of executive opinion m.Delphi technique n.sales force composite o.trend analysis p.exponential smoothing q.marketing information system r.data mining s.mall intercept t.simple random sample u.cluster sample v.convenience sample w.controlled experiment -A(n) _____ involves personal judgment somewhere in the selection process.

Match each item to the statement or sentence listed below. a.marketing research b.exploratory research c.secondary data d.primary data e.sampling f.hypothesis g.nonprobability sample h.interpretative research i.focus group j.marketing decision support system k.sales forecast l.jury of executive opinion m.Delphi technique n.sales force composite o.trend analysis p.exponential smoothing q.marketing information system r.data mining s.mall intercept t.simple random sample u.cluster sample v.convenience sample w.controlled experiment -A(n) _____ is a probability sample in which researchers select a sample of subgroups from which they draw respondents.

Exploratory research seeks to solve problems by generating a pool of new data from experimental activities.

What is an advantage of using mail surveys when conducting market research?

Use of outside suppliers of marketing research services helps to ensure that studies are conducted to validate favoured personal theories or preferred opinions.

Match each item to the statement or sentence listed below. a.marketing research b.exploratory research c.secondary data d.primary data e.sampling f.hypothesis g.nonprobability sample h.interpretative research i.focus group j.marketing decision support system k.sales forecast l.jury of executive opinion m.Delphi technique n.sales force composite o.trend analysis p.exponential smoothing q.marketing information system r.data mining s.mall intercept t.simple random sample u.cluster sample v.convenience sample w.controlled experiment -is the process of searching through databases to detect patterns.

What is an accidental sample is also known as?

Which of the following should NOT be used as short-run sales forecasting technique?

Which statement best describes interpretive research?

Since few libraries carry specialized trade journals, what is one of the best ways to gather data from these journals?

A nonprobability sample allows every member of a population the same chance at being selected.

A convenience sample is also called an accidental sample as those included just happen to be in the place where the study is being conducted.

Match each item to the statement or sentence listed below. a.marketing research b.exploratory research c.secondary data d.primary data e.sampling f.hypothesis g.nonprobability sample h.interpretative research i.focus group j.marketing decision support system k.sales forecast l.jury of executive opinion m.Delphi technique n.sales force composite o.trend analysis p.exponential smoothing q.marketing information system r.data mining s.mall intercept t.simple random sample u.cluster sample v.convenience sample w.controlled experiment -Simultaneous personal interviews of a small group of individuals is a(n) _____.

The size and organizational form of the marketing research function is usually independent of the structure of the company.

A marketing information system (MIS) is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility.

A marketing research firm has set up a special store where customers are told they may be observed while shopping. Customer behaviour is observed in this setting, and then the firm interprets the data based on an understanding of social and cultural characteristics of that setting. What type of research is this firm conducting?

A well-constructed Marketing Information System (MIS) serves as a company's nerve centre, continually monitoring the market environment-both inside and outside the organization-and providing instantaneous information.

Qualitative sales forecasting techniques are based on numerical data derived from statistical computations.

Julia is focused on finding information about her firm's competitors. She is looking through published sources, as well as reviewing her competition's advertising. What is Julia engaged in?