Exam 12: Marketing Channels and Supply Chain Management

Legal provisions against pollution and conservation laws have increased the importance of reverse channels.

Manufacturers of products that experience heavy volumes of repeat purchases find intermediaries to be less expensive, less time consuming, and more efficient.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -Distribution of a product through a limited number of channels is called _____.

Who are marketing intermediaries very beneficial to?

Small producers in the industrial market may attempt to market their offerings to large wholesalers by using agents. What are these agents called?

Logistics is the process of contracting trucks, trains, planes, and ships for transport of goods and services.

Identify and discuss in detail the major transportation alternatives.

A marketing channel is an organized system of marketing institutions and their interrelationships. It promotes the physical flow and ownership of products from producer to consumer or business user.

Lush, a handmade cosmetics company, gives its customers a free product when they return used Lush containers. This offer is aimed at promoting recycling of the containers. What do we call the channel used by the consumers to return used containers?

Lands' End products are sold through catalogues, online, and Sears retail stores. By providing three ways for the customer to purchase its products, Sears-owner of the Lands' End brand-is practising dual distribution.

The term "suboptimization" refers to a condition that results when individual operations achieve their objectives but interfere with progress toward broader organizational goals.

What is the highest cost mode of transportation?

What are goods called when they are manufactured abroad under license from a Canadian manufacturer, and then sold in the Canadian market in competition with Canadian-produced goods from the Canadian manufacturer?

What is it called when a logistics manager combines several unitized loads into a standard shipping box?

What is the term industrial distributor essentially synonymous with?

Why do marketing channels play a key role in marketing strategy?

A meat packing unit's downstream management would oversee storage and warehousing of meat as well as the transportation of the meat to its plant where it is processed and packed.

What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?

A fast-food giant invests in potato farms in Prince Edward Island in order to stabilize its raw material prices. What type of integration is this an example of?

Define supply chain, and describe a manufacturing supply chain.