Exam 12: Marketing Channels and Supply Chain Management

Which of the following is an example of direct selling to the consumer market?

Closed sales territories are geographic areas off-limits to wholesalers because a manufacturer is selling directly through its own sales force.

Roots markets its branded products through its Roots retail stores. This is an example of forward integration of distribution channels.

What type of carrier is the "backbone of the transportation industry"?

Identify and describe the types of service provided by the three classes of freight carriers.

What is a major difference between an administered vertical marketing system and a contractual system?

Distribution channels perform four main functions: facilitate exchange, sort products based on demand, standardize exchange transactions, and facilitate buyer/seller product and information searches.

The manager of each physical distribution function attempts to minimize costs. However, due to the impact of one physical distribution task on the other, he/she obtains less than optimal results. What is this condition called?

Define a marketing intermediary. Give two examples.

While it is common for firms to outsource transportation and warehousing functions, it is highly unusual for them to outsource other aspects of supply chain management.

Match each item to the statement or sentence listed below. a.distribution channel b.forward integration c.logistics d.dual distribution e.direct selling f.intensive distribution g.selective distribution h.exclusive distribution i.tying agreement j.backward integration k.administered marketing system l.corporate marketing system m.contractual marketing system n.private carriers o.materials handling system p.franchise q.common carriers r.upstream management s.suboptimization t.downstream management -The set of activities that move production inputs and other goods within factories, warehouses, and transportation terminals is called the _____.

A business product with large unit sales, for which transportation accounts for only a small percentage of the total cost, is usually distributed using the producer-agent-business user channel.

Optimization occurs when elements of the physical distribution system are judged on their individual merits and not on how effectively they integrate together.

What is an advantage of pipeline transport?

Simple Foods, a breakfast cereal brand, has two wholesalers supplying to almost 100 retailers in California. Conflicts arising between the retailers and wholesalers within California will be referred to as horizontal conflicts.

What term refers to the rate given by carriers to shippers as a reward either for regular use or for large-quantity shipments?

What type of channel conflict is between two or more wholesalers or two or more retailers?

How does the traditional marketing channel proceed?

ABC Corp., a mining equipment manufacturer, provides loaders and feeder breakers for Ground Works, a mining company. ABC Corp. regularly sends information on new products as well as on upgrades for old products to the management in Ground Works. What does ABC Corp rely on to sell its products?

What is a common characteristic of a channel when the unit price of the product is low?