Exam 13: Retailers, Wholesalers, and Direct Marketers

What type of store is identified by having a wide variety of services, such as charge accounts, delivery, gift wrapping, and generous return policies?

How has retail activity shifted over the past several decades?

Which of the following is NOT one of the four categories of limited-function merchant wholesalers?

Most shoppers will give up atmospherics in exchange for lower prices.

What is IKEA (home furnishings and housewares) an example of?

Costco is classified as a warehouse club or form of discount house.

Direct marketing is a broad concept that includes direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising.

The rapid growth of lifestyle centres corresponds to the decline in popularity of shopping malls and the increase in demand for luxury goods.

A community shopping centre serves 20,000 to 100,000 people and typically contains from 10 to 30 retail stores as well as a large store that serves as the primary tenant.

Which of the following types of utility do wholesalers NOT create?

What type of shopping centre serves 20,000 to 100,000 people in a trade area extending a few kilometres from its location and contains anywhere from 10 to 30 retail stores, often with a department store serving as the primary tenant?

According to the wheel of retailing, how does a new type of retailer gain a competitive foothold?

Location is a major determining factor in the success or failure of a retail business.

Retailers, both large and small, perform the major distribution channel activities that result in the creation of time, place, and ownership utilities.

List the seven components of retailing strategy that project the retail image of a firm.

In recent years, many retail markets have become saturated with stores. As a result, newer stores have had to re-evaluate their location strategies, including many, such as GoodLife Fitness, which have chosen nontraditional locations they would once have avoided.

What is retailing? Why is retailing an essential part of the marketing channel?

What term refers to direct-response retailing that runs promotions on TV networks to sell merchandise through telephone orders?

A retailer bases its marketing decisions on two fundamental steps in the marketing strategy process: the selection of profitable products and selection of high-traffic retail locations.

Wholesale intermediaries take title of products from manufacturers and then resell them to consumers.