Exam 13: Retailers, Wholesalers, and Direct Marketers

Match each item to the statement or sentence listed below. a.stock-keeping unit (SKU) b.markup c.markdown d.retail convergence e.scrambled merchandising f.atmospherics g.broker h.general merchandise retailer i.category killer j.rack jobber k.supercentre l.auction house m.specialty store n.retailers o.mass merchandiser p.truck jobber q.direct marketing r.drop shipper s.planned shopping centre t.wheel of retailing -A(n) _____ carries a wide variety of product lines, stocking all of them in some depth.

Which of the following provides a combination of product lines, services, and reputation that result in consumers' willingness to expend considerable effort to shop there?

Define category killers and give some examples.

Where do consumers usually compare prices, assortments, and quality levels of competing outlets before making purchase decisions?

Define the wheel of retailing.

Wholesaling intermediaries are classified by ownership and location.

What does the wheel of retailing attempt to explain?

Match each item to the statement or sentence listed below. a.stock-keeping unit (SKU) b.markup c.markdown d.retail convergence e.scrambled merchandising f.atmospherics g.broker h.general merchandise retailer i.category killer j.rack jobber k.supercentre l.auction house m.specialty store n.retailers o.mass merchandiser p.truck jobber q.direct marketing r.drop shipper s.planned shopping centre t.wheel of retailing -To identify varying items within a product line, retailers refer to a specific product offering as a(n) _____.

What type of retailer requires you to become a member?

What is the amount called that a retailer adds to the product's cost to determine the selling price?

By definition, specialty stores carry specialty products.

Self-service retailers specialize in high-quality items that require customers to perform personal evaluation and take time to think through their purchase.

What is scrambled merchandising? Provide a descriptive example.

To improve profitability, many department stores have increased the amount of space devoted to product categories like appliances, furniture, and toys.

Technological advances have made it possible for vending machines to accept credit card payments, allowing them to sell higher cost items.

The customer-service strategy is used by retailers to secure the loyalty of shoppers to retail outlets; it is ineffective, however, in building demand for products.

Consumers usually compare prices, assortments, and quality levels at competing specialty stores before making their final purchases.

The neighbourhood shopping centre typically contains 5 to 15 retail stores serving a market of between 5,000 and 50,000 people.

Some large-scale retailers have assumed traditional wholesaling functions, resulting in a shift of power away from the wholesalers and increasing the likelihood of retailers assuming channel captaincy.

What is the easiest method for classifying retailers?