Exam 13: Retailers, Wholesalers, and Direct Marketers

Match each item to the statement or sentence listed below. a.stock-keeping unit (SKU) b.markup c.markdown d.retail convergence e.scrambled merchandising f.atmospherics g.broker h.general merchandise retailer i.category killer j.rack jobber k.supercentre l.auction house m.specialty store n.retailers o.mass merchandiser p.truck jobber q.direct marketing r.drop shipper s.planned shopping centre t.wheel of retailing -A(n) _____ is a full-function merchant wholesaler that markets specialized lines of merchandise to retail stores.

What are the physical characteristics and amenities of a retail store called that attract customers and satisfy their shopping needs?

Why do selling agents act as independent marketing departments?

Commission merchants typically deal in agricultural products, selling the goods entrusted to them at the best possible prices they can, then deducting their fees from the sale proceeds.

Describe six types of non-store retailing.

Which of the following stocks only designer labels or well-known, brand-name clothing at prices equal to or below regular wholesale?

Which of the following are independent wholesaling intermediaries?

What is a department store?

When an intermediary represents a number of producers, the number of transactions might decrease, but the cost of buying and selling remains constant.

An electronics store advertises a laptop computer for a discounted price. The manager notices that a salesperson has sold only the higher-end model. When asked about it, the salesperson responds he believes that the advertised laptop is not as good a value as the higher-end unit. The salesperson is selling up and, by sincerely meeting the needs of the customers, is also building loyalty for the store.

What is the purpose of a merchandise mart?

Direct mail retailers rely heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

What are retailers attempting to do when they practise category management as a merchandising strategy?

Retailers, classified by shopping effort, include three types of stores described as convenience, shopping, and warehouse retailers.

What type of retailer experiences relatively high operating costs, averaging in the range of 45 to 60 percent of sales?

Off-price retailers, such as Winners and Designer Depot, are another version of mass merchandisers that stock only designer labels or brand-name clothing at low prices.