Question 1

The Running Room carries footwear and athletic gear aimed at the runner or outdoor enthusiast. What is this retail store classified as?

Accepted Answer

A)  shopping store 
B)  specialty store 
C)  lifestyle store 
D)  image store 
A)  shopping store 
B)  specialty store 
C)  lifestyle store 
D)  image store

Question 2

Which of the following is NOT an example of a merchant wholesaler?

Accepted Answer

A)  a food broker calling on mass merchandisers 
B)  a truck jobber restocking the snack aisle in a grocery store 
C)  an industrial distributor selling accessory equipment 
D)  a rack jobber servicing a truck stop with inexpensive impulse items 
A)  a food broker calling on mass merchandisers 
B)  a truck jobber restocking the snack aisle in a grocery store 
C)  an industrial distributor selling accessory equipment 
D)  a rack jobber servicing a truck stop with inexpensive impulse items

Question 3

What do the prices charged by a retailer reflect?

Accepted Answer

A)  marketing objectives and policies 
B)  desire to serve the public 
C)  approach to mass media 
D)  location strategy 
A)  marketing objectives and policies 
B)  desire to serve the public 
C)  approach to mass media 
D)  location strategy

Question 4

What type of shopping centre averages 300,000 square feet and seeks to offer a combination of shopping, entertainment, and restaurants in an attractive environment preserving the intimacy of neighbourhood retailing?

Accepted Answer

A)  power centre 
B)  lifestyle centre 
C)  local mall 
D)  downtown boutique 
A)  power centre 
B)  lifestyle centre 
C)  local mall 
D)  downtown boutique

Question 5

A retailer's image is determined by the perception the consumer has of its stores and the shopping experience that the stores provide.

Accepted Answer

A) True 
 B)False

Question 6

A truck wholesaler or truck jobber delivers perishable food items but does not perform any selling or promotion functions.

Accepted Answer

A) True 
 B)False

Question 7

What is the phenomenon in retailing in which similar merchandise is available from multiple retail outlets, distinguished by price more than any other factor, known as?

Accepted Answer

A)  scrambled merchandising 
B)  wholesale concentration 
C)  mail-order proliferation 
D)  retail convergence 
A)  scrambled merchandising 
B)  wholesale concentration 
C)  mail-order proliferation 
D)  retail convergence

Question 8

The first product that was sold through vending machines was Coca-Cola.

Accepted Answer

A) True 
 B)False

Question 9

Match each item to the statement or sentence listed below.
a.stock-keeping unit (SKU)
b.markup
c.markdown
d.retail convergence
e.scrambled merchandising
f.atmospherics
g.broker
h.general merchandise retailer
i.category killer
j.rack jobber
k.supercentre
l.auction house
m.specialty store
n.retailers
o.mass merchandiser
p.truck jobber
q.direct marketing
r.drop shipper
s.planned shopping centre
t.wheel of retailing
-is a retailing practice of combining dissimilar product lines to boost sales volume.

Accepted Answer

The answer of Match each item to the statement or...

Question 10

The effects of retail promotion are extremely short lived and, therefore, are not used to build loyalty.

Accepted Answer

A) True 
 B)False

Question 11

Which statement best describes a convenience retailer?

Accepted Answer

A)  It offers huge selections and low prices in single product lines. 
B)  It appeals to customers by having an accessible location, rapid checkout, extended store hours, and adequate parking. 
C)  It combines carefully defined product lines, services, and reputations in attempts to persuade consumers to expend considerable effort to shop at their stores. 
D)  It offers a complete array of services to its customers. 
A)  It offers huge selections and low prices in single product lines. 
B)  It appeals to customers by having an accessible location, rapid checkout, extended store hours, and adequate parking. 
C)  It combines carefully defined product lines, services, and reputations in attempts to persuade consumers to expend considerable effort to shop at their stores. 
D)  It offers a complete array of services to its customers.

Question 12

Distinguish between a wholesaler and a wholesaling intermediary.

Accepted Answer

a. A wholesaler is a link in the distrib

Question 13

Which of the following is an example of an agent or broker?

Accepted Answer

A)  an intermediary that creates a centralized location where manufacturers can exhibit their products full-time 
B)  an intermediary that provides small quantities of products in a self-service manner 
C)  an intermediary that takes freight cars of soy beans to a central market to negotiate sales 
D)  an intermediary that delivers snack products to grocery and convenience stores, restaurants, hotel chains, and warehouse clubs 
A)  an intermediary that creates a centralized location where manufacturers can exhibit their products full-time 
B)  an intermediary that provides small quantities of products in a self-service manner 
C)  an intermediary that takes freight cars of soy beans to a central market to negotiate sales 
D)  an intermediary that delivers snack products to grocery and convenience stores, restaurants, hotel chains, and warehouse clubs

Question 14

Drop shippers never physically handle or even see the products to which they take title.

Accepted Answer

A) True 
 B)False

Question 15

What must a retailer do after identifying a target market?

Accepted Answer

A)  develop marketing strategies to attract chosen customers to its stores 
B)  get sufficient funding to change all displays and store décor 
C)  contact new suppliers to purchase products that fit their target 
D)  develop new pricing strategies to increase their prestigious image and value 
A)  develop marketing strategies to attract chosen customers to its stores 
B)  get sufficient funding to change all displays and store décor 
C)  contact new suppliers to purchase products that fit their target 
D)  develop new pricing strategies to increase their prestigious image and value

Question 16

Retailers sometimes assume wholesaling functions. For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Accepted Answer

A) True 
 B)False

Question 17

Match each item to the statement or sentence listed below.
a.stock-keeping unit (SKU)
b.markup
c.markdown
d.retail convergence
e.scrambled merchandising
f.atmospherics
g.broker
h.general merchandise retailer
i.category killer
j.rack jobber
k.supercentre
l.auction house
m.specialty store
n.retailers
o.mass merchandiser
p.truck jobber
q.direct marketing
r.drop shipper
s.planned shopping centre
t.wheel of retailing
-A(n) _____ accepts orders from customers and forwards these orders to producers, which then ship the desired products directly to customers.

Accepted Answer

The answer of Match each item to the statement or...

Question 18

Match each item to the statement or sentence listed below.
a.stock-keeping unit (SKU)
b.markup
c.markdown
d.retail convergence
e.scrambled merchandising
f.atmospherics
g.broker
h.general merchandise retailer
i.category killer
j.rack jobber
k.supercentre
l.auction house
m.specialty store
n.retailers
o.mass merchandiser
p.truck jobber
q.direct marketing
r.drop shipper
s.planned shopping centre
t.wheel of retailing
-Internet retailing, vending machines, and telemarketing are examples of _____.

Accepted Answer

The answer of Match each item to the statement or...

Question 19

Merchant wholesalers account for roughly 25 percent of all sales at the wholesale level.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is an example of scrambled merchandising?

Accepted Answer

A)  a grocery store carrying canned goods, fresh fish, tropical fruits, and bulk grains 
B)  a jewellery store carrying rings, watches, TVs, electronic games, and DVDs 
C)  a drug store carrying prescription drugs, over-the-counter medications, and health care items 
D)  a shoe store carrying shoes, shoe polish, socks, and leather bags 
A)  a grocery store carrying canned goods, fresh fish, tropical fruits, and bulk grains 
B)  a jewellery store carrying rings, watches, TVs, electronic games, and DVDs 
C)  a drug store carrying prescription drugs, over-the-counter medications, and health care items 
D)  a shoe store carrying shoes, shoe polish, socks, and leather bags

The Running Room carries footwear and athletic gear aimed at the runner or outdoor enthusiast. What is this retail store classified as?

Which of the following is NOT an example of a merchant wholesaler?

What do the prices charged by a retailer reflect?

What type of shopping centre averages 300,000 square feet and seeks to offer a combination of shopping, entertainment, and restaurants in an attractive environment preserving the intimacy of neighbourhood retailing?

A retailer's image is determined by the perception the consumer has of its stores and the shopping experience that the stores provide.

A truck wholesaler or truck jobber delivers perishable food items but does not perform any selling or promotion functions.

What is the phenomenon in retailing in which similar merchandise is available from multiple retail outlets, distinguished by price more than any other factor, known as?

The first product that was sold through vending machines was Coca-Cola.

The effects of retail promotion are extremely short lived and, therefore, are not used to build loyalty.

Which statement best describes a convenience retailer?

Distinguish between a wholesaler and a wholesaling intermediary.

Which of the following is an example of an agent or broker?

Drop shippers never physically handle or even see the products to which they take title.

What must a retailer do after identifying a target market?

Retailers sometimes assume wholesaling functions. For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Merchant wholesalers account for roughly 25 percent of all sales at the wholesale level.

Which of the following is an example of scrambled merchandising?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters

Exam 13: Retailers, Wholesalers, and Direct Marketers

The Running Room carries footwear and athletic gear aimed at the runner or outdoor enthusiast. What is this retail store classified as?

Which of the following is NOT an example of a merchant wholesaler?

What do the prices charged by a retailer reflect?

What type of shopping centre averages 300,000 square feet and seeks to offer a combination of shopping, entertainment, and restaurants in an attractive environment preserving the intimacy of neighbourhood retailing?

A retailer's image is determined by the perception the consumer has of its stores and the shopping experience that the stores provide.

A truck wholesaler or truck jobber delivers perishable food items but does not perform any selling or promotion functions.

What is the phenomenon in retailing in which similar merchandise is available from multiple retail outlets, distinguished by price more than any other factor, known as?

The first product that was sold through vending machines was Coca-Cola.

The effects of retail promotion are extremely short lived and, therefore, are not used to build loyalty.

Which statement best describes a convenience retailer?

Distinguish between a wholesaler and a wholesaling intermediary.

Which of the following is an example of an agent or broker?

Drop shippers never physically handle or even see the products to which they take title.

What must a retailer do after identifying a target market?

Retailers sometimes assume wholesaling functions. For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Merchant wholesalers account for roughly 25 percent of all sales at the wholesale level.

Which of the following is an example of scrambled merchandising?

Marketing: the Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Digital Marketing and Social Media: Living in the Connected World

Consumer Behaviour

Business-To-Business B2b Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Marketing Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Integrated Marketing Communications, Advertising, and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

Relationship Marketing and Customer Relationship Management CRM

Filters