Exam 13: Retailers, Wholesalers, and Direct Marketers

Match each item to the statement or sentence listed below. a.stock-keeping unit (SKU) b.markup c.markdown d.retail convergence e.scrambled merchandising f.atmospherics g.broker h.general merchandise retailer i.category killer j.rack jobber k.supercentre l.auction house m.specialty store n.retailers o.mass merchandiser p.truck jobber q.direct marketing r.drop shipper s.planned shopping centre t.wheel of retailing -is a hypothesis that attempts to explain the patterns of change in retailing.

Chain stores are at a disadvantage compared to independent retailers in terms of being able to achieve economies of scale.

What has made classifying retailers increasingly difficult?

Hypermarkets are giant one-stop shopping facilities that offer wide selections of grocery and general merchandise products at discount prices.

Best Buy Electronics store and Toys "R" Us, retailers that combine large selections and low prices on single product lines, are known as category killers.

A planned shopping centre is a group of retail stores built as an adjunct to a planned living community.

The main factors in determining a product markup are inventory turnover rate and cost of customer services.

Telemarketing is the most frequently used form of direct marketing but provides a relatively low return on investment.

Which retailer is an exception to the wheel of retailing?

What do chain stores often benefit from?

Retailing in North American began with the establishment of trading posts such as the Hudson's Bay Company.

When developing a retail strategy, what task should be completed first?

Walmart is an example of a category killer since it offers a wide range of merchandise at low prices.

What are retailers developing when they consider factors such as general product categories, specific product lines, specific products within lines, and the depth and width of its assortments?

Which of the following is an example of possession utility?

Which marketing channel member directly determines the prices consumers pay?

What are the wholesale intermediaries that deliver Frito-Lay snack products to stores called?

Aside from a nonrefundable fee, what do some grocery retailers demand from manufacturers in order to secure shelf space for new products?

Who are increasingly taking on the role of channel captain within many distribution networks?

Match each item to the statement or sentence listed below. a.stock-keeping unit (SKU) b.markup c.markdown d.retail convergence e.scrambled merchandising f.atmospherics g.broker h.general merchandise retailer i.category killer j.rack jobber k.supercentre l.auction house m.specialty store n.retailers o.mass merchandiser p.truck jobber q.direct marketing r.drop shipper s.planned shopping centre t.wheel of retailing -A(n) _____ emphasizes lower prices for well-known brand-name products, high product turnover, and limited services.