Exam 3: The Marketing Environment, Ethics, and Social Responsibility

The three types of product competition are direct, indirect, and potential.

What have many domestic firms found desirable when acquiring regional expertise and complying with local laws in the global market?

According to the Competition Act, if an item has been ticketed with two prices, the higher price must prevail.

Last summer, the Thompson family had to decide whether to buy a new car to upgrade their one-year-old luxury car, go to Disney World, or put in a swimming pool. They chose the vacation. What does this decision best illustrate?

Consumers are protected from packaging deception by label information citing volume, weight, quantity, colour, and servings.

The business cycle is composed of three phases: prosperity, depression, and recovery.

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

Identify the four levels of the pyramid of corporate social responsibility.

Explain the difference between a monopoly and an oligopoly. What creates oligopolies?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is a telecommunication service that helps in connecting a personal computer with any type of broadband Internet connection.

Describe the role of ethics in the promotion strategy.

Change may sometimes be gradual and evolutionary, but it is more often the result of crisis.

Google established partnerships with several mobile phone companies to position a Google search bar on their phones. The rapid introduction of this innovative alliance can be attributed to Google's strategy of time-based competition.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -Marketers intentionally offering products with limited durability are engaging in _____.

What occurs during periods of inflation?

The Competition Act helps to ensure a healthy marketplace by fostering competition and protecting consumers.

The environmental scanning process helps firms to determine the best response to a particular environment change.

Jonathan Nash, aged 60, feels young at heart and spends most of his leisure time networking with family and friends online or surfing the Web. He belongs to the baby boom generation, but he exemplifies the behaviour of what type of person?

An ethical problem related to the distribution strategy is whether marketers have the responsibility to serve unsatisfied markets, even if the profit potential is slight.

Which of the following is NOT an external environment that marketers must consider?