Exam 3: The Marketing Environment, Ethics, and Social Responsibility

When marketers notify customers of impending changes in return policies, what type of strategy are they incorporating ethics into?

Marketing ethics is defined as a standard of conduct and moral values that have been clearly outlined by the Canadian federal government.

How do marketers respond to consumer buying behaviour in times of prosperity?

Hydro electric utilities often give advice on how consumers can use less electricity during the summer months and save money on their electric bills. This is an example of demarketing.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -A market condition where relatively few producers compete because of barriers like high start-up costs that restrict entry is called a(n) _____.

Company A manufactures bottles with concave bottoms, giving the impression that the container holds more liquid than it does. In what type of strategy would this raise issues of ethics?

Which statement best describes the competition between Petro-Canada and Esso?

Name two self-regulatory groups active in Canada and describe their missions.

Which factor would NOT be included in a successful analysis of the social-cultural environment?

The Consumer Protection Act includes "cooling off" laws to allow buyers to reconsider a buying decision that was made under the persuasive influence of a salesperson.

Rationing, recycling, and increasing prices are just a few of the ways that resource availability can be managed.

Social responsibility means that marketers consider social well-being ahead of profits in evaluating their firms' performance.

As part of a competitive strategy, some firms gain access to markets or new technologies through acquisitions and mergers.

The most direct form of competition comes from marketers of dissimilar products, such as a supermarket that locates next door to a hardware store.

Which technology creates a common interface for data to be carried across networks between different devices?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -A partnership in which two or more companies combine resources and capital to create competitive advantages in a new market is called a(n) _____.

What is one major drawback that critics of radio-frequency identification tags argue?

Economies can grow for a number of reasons, including the creation of innovative products, private funding for investment, and involvement in the global marketplace.

Define and describe environmental management in relation to the marketing environment.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -Rising prices caused by excess demand and increases in the costs of raw materials, component parts, human resources, or other factors of production is referred to as _____.