Exam 3: The Marketing Environment, Ethics, and Social Responsibility

The practices of price fixing, bid rigging, and price discrimination are criminal offences.

Technological advancement helps reduce prices and offers superior, cost-efficient distribution methods.

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -The marketers' standards of conduct and moral values are called _____.

Where does indirect competition occur?

Despite the pressures of consumerism, why do firms NOT always give in to consumer demands?

Why must marketers constantly monitor their competitors' products, prices, distribution, and promotional efforts?

Which of the following would NOT be a wise marketing strategy during a recession?

What is the term for an industry with only a few competing firms?

Laura decided to quit her job and travel for a year. She can be considered a part of the population that is unemployed.

The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.

Over the past years, what change have most utilities experienced regarding total monopoly protection?

Which of the following is NOT a current demographic trend in Canada?

Why might a domestic business form a strategic alliance with a firm in a foreign market?

In deciding which markets to enter, a company must evaluate its limited resources and determine how to allocate those resources in a manner that will gain the greatest opportunity.

Discuss the economic factors that influence marketing decision making and consumer buying behaviour.

The traditional concept of social responsibility of business involves managers' relationships with customers, employees, shareholders, government agencies, and the general public.

What important act was passed in 1975 that has a mission to foster a growing, knowledge-based Canadian economy?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -The component of the marketing environment that consists of laws that require firms to protect consumer rights is referred to as the _____.

Marketing strategies that work for a particular cultural group in Canada will always work when applied to the same cultural group abroad.

What can lead to a damaging downward spiral, causing a freefall in business profits, lower returns on most investments, and widespread job layoffs?