Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Foreign currency fluctuations, labour costs, and political stability are part of an international economic environment that affects Canadian marketers.

Regulations that affect marketing practices are enacted at the federal, provincial, and municipal government levels.

Marketers are most concerned with the amount of discretionary income that households have available to spend.

Corea Inc., a pharmaceutical company, is involved in the research, development, manufacture, and marketing of prescription medicines. A new drug developed by them has been awarded patent rights in Canada. The patent grants them exclusive rights to manufacture and market the drug for three years. Based on this information, which statements best describes Corea Inc.'s situation?

Answering the competitive strategy question, "How should we compete?" requires marketers to make marketing mix decisions that leave their firm at a competitive advantage in the marketplace.

What is the production, promotion, and reclamation of environmentally sensitive products known as?

During what period does consumer spending reach its lowest level?

A firm is negotiating with the Canadian Radio-television Telecommunications Commission over new regulations that affect one of the firm's products. What is the firm engaging in?

What must marketers give equal weight to in order to meet the obligations of social responsibility?

A major constraint on consumer spending is deflation, which devalues money by reducing the products it can buy through persistent price increases.

What would a computer-chip company that follows the time-based competition strategy most likely do?

Research and development efforts by private industry represent a major source of technological innovation.

Which federal organization concerns itself with the regulation of mobile phones and cable?

Rogers Communications has gradually increased its level of multicultural programming in Canada and now offers more than 65 channels, broadcasting in over 20 languages. According to this example, what has increased in importance in the Canadian marketplace?

Which of the following involves the critical ethical issue of invasion of personal privacy?

Ecology is the study of the relationship between organizations and the external environment.

Strategic alliances are often necessary in international countries where local laws require foreign companies to work with local businesses.

What is the term for the social force within the environment that aids and protects the buyer by exerting legal, moral, and economic pressure on business?

Which of the following is NOT a business cycle stage?

What is the highest level of corporate social responsibility?