Exam 3: The Marketing Environment, Ethics, and Social Responsibility

Major oil companies, such as ExxonMobil and Chevron, often donate large amounts of money toward political campaigns in an attempt to influence government policy in their favour. This is an example of environmental management.

Consumer spending sinks to its lowest level during an economic depression.

Green marketing involves the production, promotion, and reclamation of environmentally sensitive products.

Overall, what is happening to the population of Canada?

Camp Gear, Inc. introduces a new line of rough-terrain clothing. The company increases the number of advertisements in several outdoor magazines and establishes a new, updated website for online orders. What stage of the business cycle is most likely occurring at this time?

As economic recovery begins after a period of recession, consumer purchasing power increases but consumers often cautiously restrain their willingness to buy.

The proliferation of databases, the selling of address lists, and the ease of acquiring consumer information using the Internet have all increased public concern about threats to personal privacy.

Which of the following factors is NOT studied by marketers analyzing the economic environment?

The deregulation movement has ended total monopoly protection for most utilities.

A television advertisement suggests consumers take a proactive role in family health care by requesting that their physician prescribe specific medications. What type of strategy is the advertisement using?

Which of the following is an example of indirect competition?

Marketers must address ecological issues in their businesses, including planned obsolescence, pollution control, recycling waste materials, and resource conservation.

Ethical decisions in the workplace usually come from three sources: individual values, organizational values, and professional peer values.

Aside from government regulation, what can influence the social responsibility of an organization?

The Canadian Radio-television and Telecommunications Commission (CRTC) has primary enforcement responsibility for Canada's new anti-spam rules.

What is the relationship between society and the marketing function?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -The factors that influence consumer buying power and marketing strategies are part of the _____ of a market.

Company ACME believes that another company, called Positioner, is selling a product well under cost in order to drive ACME and others out of the industry. What federal law could Positioner be guilty of violating?

Match each item to the statement or sentence listed below. a.environmental scanning b.environmental management c.competitive environment d.time-based competition e.economic environment f.demarketing g.consumerism h.marketing ethics i.social responsibility j.green marketing k.oligopoly l.gross domestic product m.planned obsolescence n.inflation o.socially responsible marketing p.political-legal environment q.VoIP r.discretionary income s.pro-competition t.strategic alliance -is the process of reducing consumer demand for a good or service to a level that a firm can supply.

The strategies of time-based competition and first mover can be advantageous to companies that are most impacted by technology.