Question 1

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

Accepted Answer

A) True 
 B)False

Question 2

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Accepted Answer

A)  controllable elements. 
B)  uncontrollable elements. 
C)  tractable elements. 
D)  demographic elements. 
E)  cultural elements. 
A)  controllable elements. 
B)  uncontrollable elements. 
C)  tractable elements. 
D)  demographic elements. 
E)  cultural elements.

Question 3

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

Accepted Answer

A) True 
 B)False

Question 4

A firm that is involved with the international marketing stage of marketing involvement will

Accepted Answer

A)  have its primary focus of operations and production on servicing domestic market needs. 
B)  reduce foreign sales activity. 
C)  consider profit expectations from foreign markets as a bonus in addition to regular domestic profits. 
D)  plan both marketing and production of goods outside the home market. 
E)  consider international marketing only when there is a surplus of goods. 
A)  have its primary focus of operations and production on servicing domestic market needs. 
B)  reduce foreign sales activity. 
C)  consider profit expectations from foreign markets as a bonus in addition to regular domestic profits. 
D)  plan both marketing and production of goods outside the home market. 
E)  consider international marketing only when there is a surplus of goods.

Question 5

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

Accepted Answer

A) True 
 B)False

Question 6

What is an uncontrollable element for an international marketer?

Accepted Answer

A)  firm characteristics 
B)  channels-of-distribution 
C)  price 
D)  research 
E)  level of technology 
A)  firm characteristics 
B)  channels-of-distribution 
C)  price 
D)  research 
E)  level of technology

Question 7

Shondra McDonald, a marketing manager at a hearing aid manufacturing firm, is asked to review the marketing opportunities of her company in a foreign market. She is aware that she can modify certain elements of the marketing environment to suit the foreign market needs. She focuses her attention on the uncontrollable factors that might affect the firm's business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

Accepted Answer

A)  pricing policies in the domestic market 
B)  research methodologies used by her company 
C)  promotional activities required to market the product 
D)  level of technology in the targeted market 
E)  product distribution channels adopted by his company 
A)  pricing policies in the domestic market 
B)  research methodologies used by her company 
C)  promotional activities required to market the product 
D)  level of technology in the targeted market 
E)  product distribution channels adopted by his company

Question 8

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Accepted Answer

A)  redefining the problem without the SRC influence 
B)  solving the problem for the optimum business goal situation 
C)  isolating the SRC influence in the problem 
D)  defining the business problem or goal in home-country cultural traits, habits, or norms 
E)  examining the isolated SRC influence to see how it complicates the problem 
A)  redefining the problem without the SRC influence 
B)  solving the problem for the optimum business goal situation 
C)  isolating the SRC influence in the problem 
D)  defining the business problem or goal in home-country cultural traits, habits, or norms 
E)  examining the isolated SRC influence to see how it complicates the problem

Question 9

Which political action is most likely to favor international marketing?

Accepted Answer

A)  placing trade embargoes on Cuba owing to widespread political instability in the country 
B)  the U.S. government placing a trade ban on Libya owing to rampant terrorism 
C)  South Africa abolishing apartheid and the U.S. lifting the embargo 
D)  tariff hike for imports established by China 
E)  the U.S. government coupling human rights issues with foreign trade policy 
A)  placing trade embargoes on Cuba owing to widespread political instability in the country 
B)  the U.S. government placing a trade ban on Libya owing to rampant terrorism 
C)  South Africa abolishing apartheid and the U.S. lifting the embargo 
D)  tariff hike for imports established by China 
E)  the U.S. government coupling human rights issues with foreign trade policy

Question 10

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Accepted Answer

A) True 
 B)False

Question 11

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

Accepted Answer

Competition within a home country affect

Question 12

In the infrequent foreign marketing stage of international marketing involvement, firms

Accepted Answer

A)  sell products that are a result of planned production in markets in various countries. 
B)  no longer make market segmentation decisions on the basis of national borders. 
C)  have a global perspective and view the entire world as one market. 
D)  have more than half their sales revenues coming from international markets. 
E)  have no intention of maintaining continuous market representation in foreign markets. 
A)  sell products that are a result of planned production in markets in various countries. 
B)  no longer make market segmentation decisions on the basis of national borders. 
C)  have a global perspective and view the entire world as one market. 
D)  have more than half their sales revenues coming from international markets. 
E)  have no intention of maintaining continuous market representation in foreign markets.

Question 13

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

Accepted Answer

A)  firm characteristics 
B)  competitive structure 
C)  channels of distribution 
D)  price of the product 
E)  promotional measures 
A)  firm characteristics 
B)  competitive structure 
C)  channels of distribution 
D)  price of the product 
E)  promotional measures

Question 14

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Accepted Answer

A)  competitive structure 
B)  economic climate 
C)  structure of distribution 
D)  environmental factors 
E)  controllable elements 
A)  competitive structure 
B)  economic climate 
C)  structure of distribution 
D)  environmental factors 
E)  controllable elements

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

A firm that is involved with the international marketing stage of marketing involvement will

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

What is an uncontrollable element for an international marketer?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Which political action is most likely to favor international marketing?

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

In the infrequent foreign marketing stage of international marketing involvement, firms

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

Level of technology typically remains unchanged across countries, making it a fairly controllable factor in international marketing.

With respect to the environment in which a business operates, factors such as competition, political and legal forces, and economic climate would all be classified as

Renata just ate cookies and, therefore, feels justified in refusing food offered by her Middle Eastern host. In this instance, Renata's self-reference criterion has just saved her from making a cultural blunder.

A firm that is involved with the international marketing stage of marketing involvement will

Family reference and upbringing provides a complete basis for understanding one's culture and no additional study is required to become aware of cultural norms and activities.

What is an uncontrollable element for an international marketer?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis?

Which political action is most likely to favor international marketing?

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Kendrik's Boston-based company would like to expand into Europe. How will competition within the United States affect international marketing for Kendrik?

In the infrequent foreign marketing stage of international marketing involvement, firms

Ian works for a sports equipment manufacturer in Boston and is responsible for shipping products across the United States. What is one factor that would be uncontrollable for Ian?

For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters