Exam 1: The Scope and Challenge of International Marketing

The self-reference criterion is closely related to collectivism-or the importance of the group.

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

________ is a controllable element in both domestic and international marketing environments.

Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an uncontrollable element, in an international marketing scenario.

Natasha's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes the stage of international marketing involvement for Natasha's company?

Watson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Watson's is currently in the ________ stage of international marketing involvement.

Tomas is a manager at a frozen food company and wants to understand the way people in different countries think and act so that the company can respond to their needs appropriately. What is the best aid he can use to accomplish this?

People seldom stop to think about a reaction; they simply react. Thus, when faced with a problem in another culture, their tendency is to react instinctively and refer to their ________ for a solution.

Kentax Corporation makes industrial cleaning products and decides to enter the international marketing arena by marketing its products to China, Japan, and South Korea, with separate marketing strategies for each country. Which of the following approaches is most likely used by Kentax Corporation to formulate its international policies and strategies?

The process of evaluating the uncontrollable elements in an international marketing program may involve cultural, political, and economic shock.

In what stage of international marketing involvement do companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Why does understanding one's own culture require additional study?

Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer?

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile for entry-level jobs.

What is one of the most dynamic trends that is affecting current global business strategies?

M&G Inc., a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until Beige N, a German company in the same business, entered its home market. Beige N started selling good quality products at prices much lower than M&G's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&G Inc. with the market entry of Beige N?

When considering the stages of international marketing involvement, it is important to remember that

While Heidi's company does not typically sell internationally, they have a temporary surplus in the small appliances they manufacture and decide to promote them in other countries. Which stage of international marketing involvement does this represent?

What characteristic would impede the ability of a person to assess a foreign market in its true light?