Question 1

What is the most serious threat to the continued expansion of international services trade?

Accepted Answer

A)  free trade 
B)  capitalism 
C)  globalization 
D)  foreign trade zones (FTZs) 
E)  protectionism 
A)  free trade 
B)  capitalism 
C)  globalization 
D)  foreign trade zones (FTZs) 
E)  protectionism E

Question 2

Explain the concept of derived demand. Provide an illustration.

Accepted Answer

Derived demand can be defined as demand dependent on another source. Thus, the demand for Boeing 747s is derived from the worldwide consumer demand for air travel services. Students' examples will vary.

Question 3

Why do German and Japanese firms generally do better than U.S. firms when it comes to managing volatility?

Accepted Answer

A)  Their emphasis is on beating competitors. 
B)  They value employees and stability more highly. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share to be a strategic goal. 
A)  Their emphasis is on beating competitors. 
B)  They value employees and stability more highly. 
C)  They maintain limited product lines. 
D)  They reduce prices faster and raise advertising expenditures during booms. 
E)  They consider market share to be a strategic goal. B

Question 4

What does the perception of quality depend on?

Accepted Answer

A)  government specifications 
B)  the customer 
C)  universal quality standards 
D)  the manufacturer's specifications 
E)  standardization 
A)  government specifications 
B)  the customer 
C)  universal quality standards 
D)  the manufacturer's specifications 
E)  standardization

Question 5

What is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

Accepted Answer

A)  the quality of the educational system 
B)  the size of the population 
C)  the general economic environment 
D)  the size and growth rate of the market 
E)  the level of government regulations 
A)  the quality of the educational system 
B)  the size of the population 
C)  the general economic environment 
D)  the size and growth rate of the market 
E)  the level of government regulations

Question 6

What are the three trends that spur demand for technologically advanced products?

Accepted Answer

Three interrelated trends spur demand fo

Question 7

Communism is the most serious threat to the continued expansion of international services trade.

Accepted Answer

A) True 
 B)False

Question 8

A U.S. manufacturing firm lost a big contract in Qatar because it provided pipes that were three yards long and the specifications called for three meters. In this case, the U.S. firm failed to recognize the importance of

Accepted Answer

A)  ISO 9000 standards. 
B)  U.S. manufacturing guidelines. 
C)  the EU Product Liability Directive. 
D)  the American Customer Satisfaction Index. 
E)  using the metric system. 
A)  ISO 9000 standards. 
B)  U.S. manufacturing guidelines. 
C)  the EU Product Liability Directive. 
D)  the American Customer Satisfaction Index. 
E)  using the metric system.

Question 9

In Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

Accepted Answer

A) True 
 B)False

Question 10

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Accepted Answer

A) True 
 B)False

Question 11

Jamal has been the sales representative for the western region for ten years, calling on the same customers repeatedly. Other companies have brought in reps from their home countries, but Jamal finds his customers prefer to deal with him. Jamal demonstrates qualities associated with

Accepted Answer

A)  relationship marketing. 
B)  in-country advantage. 
C)  sales orientation. 
D)  consistency. 
E)  efficiency. 
A)  relationship marketing. 
B)  in-country advantage. 
C)  sales orientation. 
D)  consistency. 
E)  efficiency.

Question 12

A country has reached a level of economic development where the manufacturing of both semidurable and nondurable consumer goods has just begun. Also, the goods demanded relate to equipment and supplies to support manufacturing. In which stage of Rostow's five-stage model of economic growth does the country fit?

Accepted Answer

A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  takeoff 
E)  the age of mass consumption 
A)  the traditional society 
B)  drive to maturity 
C)  preconditions for takeoff 
D)  takeoff 
E)  the age of mass consumption

Question 13

Paul attends the London Book Fair every year to represent his company and show its products to publishers from other countries. He also meets with individual publishers to discuss distributing their books in the U.S. The London Book Fair is

Accepted Answer

A)  an industry forum. 
B)  a commerce opportunity. 
C)  a commercial storefront. 
D)  a market expander. 
E)  a trade show. 
A)  an industry forum. 
B)  a commerce opportunity. 
C)  a commercial storefront. 
D)  a market expander. 
E)  a trade show.

Question 14

Alcare Advertising has just signed a contract with Miramar cosmetics company to create ads for Miramar's products. Miramar wants Alcare to come up with creative ideas for its recent expansion into South Asian markets of India and Indonesia. In order to accommodate Miramar, Alcare has now opened offices in two Indian cities and one Indonesian city. In this context, Alcare is a

Accepted Answer

A)  head hunter. 
B)  client follower. 
C)  bargain hunter. 
D)  bet padder. 
E)  risk avoider. 
A)  head hunter. 
B)  client follower. 
C)  bargain hunter. 
D)  bet padder. 
E)  risk avoider.

Question 15

What has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

Accepted Answer

A)  trade shows 
B)  in-office visits by sales teams 
C)  TV advertising 
D)  local radio advertising 
E)  transit media 
A)  trade shows 
B)  in-office visits by sales teams 
C)  TV advertising 
D)  local radio advertising 
E)  transit media

Question 16

What statement about ISO 9000 certification is true?

Accepted Answer

A)  It does not require a registration assessment. 
B)  It is generally voluntary except for certain regulated products. 
C)  It requires an annual complete assessment for recertification. 
D)  It measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  It guarantees that a manufacturer produces a "quality" product or service. 
A)  It does not require a registration assessment. 
B)  It is generally voluntary except for certain regulated products. 
C)  It requires an annual complete assessment for recertification. 
D)  It measures customers' satisfaction and perceptions of quality of a representative sample. 
E)  It guarantees that a manufacturer produces a "quality" product or service.

Question 17

A manufacturer who does not provide after-sales services and support could also be forgoing the opportunity of participating in a lucrative aftermarket.

Accepted Answer

A) True 
 B)False

Question 18

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Accepted Answer

A) True 
 B)False

Question 19

Industrial markets differ from consumer markets in that

Accepted Answer

A)  the demand for industrial goods is more volatile than the demand for consumer goods. 
B)  the market for industrial goods is insignificant in comparison to the market for consumer goods. 
C)  industrial goods are marketed domestically whereas consumer goods are marketed internationally. 
D)  industrial products are always more expensive than consumer products. 
E)  industrial products use the same level of technology for all products making it appropriate for all countries whereas consumer goods need to be customized for each market. 
A)  the demand for industrial goods is more volatile than the demand for consumer goods. 
B)  the market for industrial goods is insignificant in comparison to the market for consumer goods. 
C)  industrial goods are marketed domestically whereas consumer goods are marketed internationally. 
D)  industrial products are always more expensive than consumer products. 
E)  industrial products use the same level of technology for all products making it appropriate for all countries whereas consumer goods need to be customized for each market.

Question 20

________ certification is considered to be an important competitive marketing tool in Europe.

Accepted Answer

A)  ISO 9000 
B)  ICE 
C)  ACSI 
D)  AERA 
E)  NCME 
A)  ISO 9000 
B)  ICE 
C)  ACSI 
D)  AERA 
E)  NCME

What is the most serious threat to the continued expansion of international services trade?

Explain the concept of derived demand. Provide an illustration.

Why do German and Japanese firms generally do better than U.S. firms when it comes to managing volatility?

What does the perception of quality depend on?

What is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

What are the three trends that spur demand for technologically advanced products?

Communism is the most serious threat to the continued expansion of international services trade.

A U.S. manufacturing firm lost a big contract in Qatar because it provided pipes that were three yards long and the specifications called for three meters. In this case, the U.S. firm failed to recognize the importance of

In Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Jamal has been the sales representative for the western region for ten years, calling on the same customers repeatedly. Other companies have brought in reps from their home countries, but Jamal finds his customers prefer to deal with him. Jamal demonstrates qualities associated with

Paul attends the London Book Fair every year to represent his company and show its products to publishers from other countries. He also meets with individual publishers to discuss distributing their books in the U.S. The London Book Fair is

What has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

What statement about ISO 9000 certification is true?

A manufacturer who does not provide after-sales services and support could also be forgoing the opportunity of participating in a lucrative aftermarket.

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Industrial markets differ from consumer markets in that

________ certification is considered to be an important competitive marketing tool in Europe.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

What is the most serious threat to the continued expansion of international services trade?

Explain the concept of derived demand. Provide an illustration.

Why do German and Japanese firms generally do better than U.S. firms when it comes to managing volatility?

What does the perception of quality depend on?

What is possibly the best indicator of a country's ability to use technology to leap several stages of economic development in a very short time?

What are the three trends that spur demand for technologically advanced products?

Communism is the most serious threat to the continued expansion of international services trade.

A U.S. manufacturing firm lost a big contract in Qatar because it provided pipes that were three yards long and the specifications called for three meters. In this case, the U.S. firm failed to recognize the importance of

In Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

In difficult economic and political circumstances or otherwise, online trade shows are a more than adequate substitute for physical trade shows or trade fairs.

Jamal has been the sales representative for the western region for ten years, calling on the same customers repeatedly. Other companies have brought in reps from their home countries, but Jamal finds his customers prefer to deal with him. Jamal demonstrates qualities associated with

Paul attends the London Book Fair every year to represent his company and show its products to publishers from other countries. He also meets with individual publishers to discuss distributing their books in the U.S. The London Book Fair is

What has become the primary vehicle for business-to-business promotion and selling in many foreign countries?

What statement about ISO 9000 certification is true?

A manufacturer who does not provide after-sales services and support could also be forgoing the opportunity of participating in a lucrative aftermarket.

A product whose design reflects the needs and expectations of the buyer-no more, no less-is a quality product.

Industrial markets differ from consumer markets in that

________ certification is considered to be an important competitive marketing tool in Europe.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: the Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Inventive Negotiations With International Customers, Partners, and Regulators

Filters